---
title: "Morning Star Incense — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/morning-star-incense"
last_updated: "2026-08-10T23:50:29.008Z"
locale: en
meta:
description: "Niche score 48/100 · $74K/yr market · 36K searches/yr · $16.08 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $74K/yr market · 36K searches/yr · $16.08 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Morning Star Incense — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **morning star incense**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 26Conversion 96Competition 52Returns 97Price range 89Avg price 78Brand share 0Review moat 68Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$12.69–$41.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****796.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$74K**
$74K/yr · 36K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, morning star incense is a $74K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **morning star incense market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#648**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**0%**
- MORNING STAR68% - nippon kodo16% - NIPPON KODO15% - Morning Star1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
1K600Spike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/morning-star-incense/trend)
## **Top morning star incense search terms**
- **morning star incense**25K/yr+10.1%8.1% conv. - **morning star incense sticks**7K/yr-27.8%10.4% conv. - **morningstar incense sticks**4K/yr-19.2%13.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/morning-star-incense/search-terms)
## **Top morning star incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morning Star Sandlewood Scent Japanese Incense Sticks 6 Box of 50 Sticks (Sage Sandalwood Cedarwood Musk Frankincense and Myrrh)**MORNING STAR**$25.60**4.7★665 rev](https://www.amazon.com/dp/B001B68ZHW) [2**Sandalwood Incense 200 Sticks - Morning Star**NIPPON KODO**$13.22**4.6★3,156 rev](https://www.amazon.com/dp/B001B6ALM4) [3**Morning Star Cedarwood 200 Sticks**MORNING STAR**$13.70**4.6★2,262 rev](https://www.amazon.com/dp/B00IZLIHXI) [4**Morning Star Nippon Kodo Incense - 12 Fragrance Assortment (Total 12x50 600 Sticks) - Sandalwood Cedarwood Green Tea Frankincense Myrrh Sage Musk Jasmine Gardenia Lavender Amber Lotus**MORNING STAR**$41.67**4.8★230 rev](https://www.amazon.com/dp/B07Y4ZNCNP) [5**MORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense**MORNING STAR**$14.64**4.6★127 rev](https://www.amazon.com/dp/B09PWGCY7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense**MORNING STAR**$14.64**127 rev4y ago](https://www.amazon.com/dp/B09PWGCY7K) [**Nippon kodo Morning Star Incense Set of 6 (Lotus Vanilla Lavender Jasmine Green Tea and Gardenia) 50 Sticks in Each Scent - Traditional Japanese Style**nippon kodo**$23.65**464 rev6y ago](https://www.amazon.com/dp/B07ZS1WS3C) [**Morning Star Nippon Kodo Incense - 12 Fragrance Assortment (Total 12x50 600 Sticks) - Sandalwood Cedarwood Green Tea Frankincense Myrrh Sage Musk Jasmine Gardenia Lavender Amber Lotus**MORNING STAR**$41.67**230 rev6y ago](https://www.amazon.com/dp/B07Y4ZNCNP) [**Morning Star Japanese Incense Sticks 200 Sticks & Holder (Frankincense)**MORNING STAR**$13.34**477 rev8y ago](https://www.amazon.com/dp/B07C126PV8) [**Morning Star Japanese Incense Sticks 200 Sticks & Holder (Myrrh)**MORNING STAR**$13.61**284 rev8y ago](https://www.amazon.com/dp/B07BZW3XCJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense**MORNING STAR**$14.64**4.6★**▲ 36%**](https://www.amazon.com/dp/B09PWGCY7K) [**Morning Star Jasmin 200 Sticks**MORNING STAR**$13.69**4.5★**▲ 34%**](https://www.amazon.com/dp/B0015DFCQS) [**Morning Star Japanese Incense Sticks 200 Sticks & Holder (Frankincense)**MORNING STAR**$13.34**4.6★**▲ 25%**](https://www.amazon.com/dp/B07C126PV8) [**Morning Star Patchouli 200 sticks**MORNING STAR**$13.37**4.5★**▲ 23%**](https://www.amazon.com/dp/B00B2ASVLC) [**Morning Star Amber Incense 200 Sticks & Holder**MORNING STAR**$13.43**4.6★**▲ 22%**](https://www.amazon.com/dp/B0006LB7DM)
**~~View all trending →~~**
## **What buyers say about morning star incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Awesome aroma”*
**Quality-Overall**18%
*“High quality incense”*
**Advertised Vs Actual Product**5%
*“product as promised”*
**Value For Money**3%
*“Worth the price”*
**Adhesion/Stickiness**2%
*“Love these plus no stick to throw away after”*
**Weight Light**2%
*“Light and easy”*
**Ease Of Use**1%
*“Its also very easy to light”*
**Allergies**1%
*“These are mellow, smell great, and don't cause me to runny for allergy pills”*
**Strength**1%
*“powerful”*
**Ease Of Cleaning**1%
*“cleanup is easy”*
### **What buyers complain about **
**Smell**51%
*“On top of that these have almost no scent”*
**Size-Overall**14%
*“Very small”*
**Value For Money**10%
*“it isn't the cheapest”*
**Advertised Vs Actual Product**6%
*“So this is an error in the advertisement”*
**Adhesion/Stickiness**3%
*“Wish I had realized these have no stick at the end for handling”*
**Strength**3%
*“Also they are very thin and brittle and break while you are trying to secure them into a holder”*
### **Top return reasons **
**Smell**66%
**Advertised Vs Actual Product**12%
**Size-Overall**9%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**1%
**Adhesion/Stickiness**1%
**Ease Of Use**1%
**Product Condition**1%
**Color**1%
## **Common questions**
- **Is morning star incense profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 21 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the morning star incense niche?**
- 4 brands and 21 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in morning star incense?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for morning star incense peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the morning star incense niche?**
- Listings span $12.69–$41.67; the average listing price is $16.08 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.
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