---
title: "Moana Birthday Party Supplies — $577K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/moana-birthday-party-supplies"
last_updated: "2026-08-07T12:13:30.691Z"
locale: en
meta:
description: "Niche score 62/100 · $577K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $577K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Moana Birthday Party Supplies — $577K/yr Amazon US Niche (2026) - Flapen"
---
# **moana birthday party supplies**
**Worth a look**
Shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 61Conversion 38Competition 82Returns 72Price range 51Avg price 73Brand share 81Review moat 68Quality gap 24
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.70**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****796.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$577K**
$577K/yr · 1.3M searches
**Growth**
**Good****+37.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$2.87–$27.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, moana birthday party supplies is a $577K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moana birthday party supplies market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$441K–$588K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#1,203**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**54%**
Top 20: 89%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**41%**
- CasaCraze24% - Disney9% - MLEDUY8% - JYHFY7% - Arrowom6% - CUBACO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.2% search growth over the last 90 days.
70K50KBlack Friday '24Holiday '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/moana-birthday-party-supplies/trend)
## **Top moana birthday party supplies search terms**
- **moana birthday decorations**733K/yr+37.1%1.8% conv. - **moana party decorations**113K/yr+51.4%2.0% conv. - **moana birthday**62K/yr+27.7%1.3% conv. - **moana decorations**44K/yr+51.8%1.4% conv. - **moana party**39K/yr+50.6%1.1% conv. - **baby moana birthday decorations**34K/yr+44.0%0.4% conv. - **moana pinata**34K/yr+39.5%0.7% conv. - **moana birthday party supplies**39K/yr+12.7%1.8% conv. - **moana party supplies**32K/yr+37.8%1.3% conv. - **moana birthday banner**25K/yr+62.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/moana-birthday-party-supplies/search-terms)
## **Top moana birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$23K8%$46K12%$69K16%$92K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moana Birthday Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Moana Party Decorations**CasaCraze**$20.60**4.5★83 rev](https://www.amazon.com/dp/B0FWHLFD5Q) [2**Arrowom 24pcs Hawaiian Leis Bulk Luau Party Silk Flower Necklace Colorful Tropical Hawaiian Bulk Hula Dance Party Decor Flower Leis Summer Beach Pool Party Decorations Favors Supplies**Arrowom**$9.77**4.5★3,128 rev](https://www.amazon.com/dp/B0CR6SG9NZ) [3**Tropical Themed Birthday Party Decorations Set Include Birthday Banner Balloons Backdrop Tablecloth for Ocean Princess Party Supplies**MLEDUY**$16.99**4.3★11 rev](https://www.amazon.com/dp/B0GY2X5WKB) [4**Moana Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Moana Party Decorations**CasaCraze**$17.13**4.6★24 rev](https://www.amazon.com/dp/B0GM9FTM3D) [5**CUBACO Hawaiian Moana Birthday Banner Party Decoration Palm Leaf Flower for Tropical Luau Summer Baby Shower Decor Party Supplies Decor**CUBACO**$7.85**4.6★11 rev](https://www.amazon.com/dp/B0FFYWY3XB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fiestino Tropical Hawaiian Birthday Decorations 141 PCS Party Kit for Kids**Fiestino**$25.82**19 rev2mo ago](https://www.amazon.com/dp/B0GX9M2VT5) [**Ocean Theme Birthday Decorations Party Supplies Inclusioning cake toppers spiral hangings dinner plates tablecloths stickers**Generic**$21.84**0 rev2mo ago](https://www.amazon.com/dp/B0GZYXMMQR) [**Tropical Themed Birthday Party Decorations Set Include Birthday Banner Balloons Backdrop Tablecloth for Ocean Princess Party Supplies**MLEDUY**$16.99**11 rev3mo ago](https://www.amazon.com/dp/B0GY2X5WKB) [**Ocean Princess Birthday Decorations Supplies**MLEDUY**$18.68**7 rev3mo ago](https://www.amazon.com/dp/B0GVJQLGHG) [**Moana Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Moana Party Decorations**CasaCraze**$17.13**24 rev5mo ago](https://www.amazon.com/dp/B0GM9FTM3D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ocean Princess Birthday Decorations Supplies**MLEDUY**$18.68**4.3★**▲ 190%**](https://www.amazon.com/dp/B0GVJQLGHG) [**Tropical Themed Birthday Party Decorations Set Include Birthday Banner Balloons Backdrop Tablecloth for Ocean Princess Party Supplies**MLEDUY**$16.99**4.3★**▲ 190%**](https://www.amazon.com/dp/B0GY2X5WKB) [**Ocean Theme Birthday Decorations Party Supplies Inclusioning cake toppers spiral hangings dinner plates tablecloths stickers**Generic**$21.84**0.0★**▲ 190%**](https://www.amazon.com/dp/B0GZYXMMQR) [**Fiestino Tropical Hawaiian Birthday Decorations 141 PCS Party Kit for Kids**Fiestino**$25.82**4.4★**▲ 189%**](https://www.amazon.com/dp/B0GX9M2VT5) [**Moana Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Moana Party Decorations**CasaCraze**$17.13**4.6★**▲ 135%**](https://www.amazon.com/dp/B0GM9FTM3D)
**~~View all trending →~~**
## **What buyers say about moana birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality, item was as described and arrived quickly”*
**Color**16%
*“Color is great”*
**Value For Money**11%
*“Great value”*
**Fun/Entertainment Experience**7%
*“Colorful and Fun”*
**Advertised Vs Actual Product**7%
*“Exactly as pictured”*
**Size-Overall**6%
*“Good size”*
**Durability**5%
*“Quality and Durability”*
**Design-Overall**3%
*“it improves the overall look of the whole set up in my opinion”*
**Assembly/Installation**3%
*“Easy to install”*
**Ease Of Use**2%
*“was so easy to use”*
### **What buyers complain about **
**Size-Overall**17%
*“Too short”*
**Quality-Overall**12%
*“Poor quality”*
**Durability**9%
*“do not last”*
**Adhesion/Stickiness**5%
*“Needs really good tape to hold it up”*
**Inflation/Deflation**5%
*“It deflated within hours of inflating”*
**Smell**5%
*“I noticed a strong smell”*
**Strength**5%
*“Just very fragile”*
**Advertised Vs Actual Product**4%
*“did not look at the picture very well”*
**Thickness**3%
*“the plates arent that thick”*
**Material Quality**2%
*“Not a strong material”*
### **Top return reasons **
**Size-Overall**22%
**Value For Money**15%
**Quality-Overall**13%
**Color**7%
**Advertised Vs Actual Product**7%
**Material Quality**6%
**Functionality-Overall**4%
**Inflation/Deflation**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is moana birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $577K/yr across 48 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the moana birthday party supplies niche?**
- 34 brands and 56 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in moana birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
- **When does demand for moana birthday party supplies peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the moana birthday party supplies niche?**
- Listings span $2.87–$27.61; the average listing price is $14.70 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.
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