---
title: "Moana Bathing Suit — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/moana-bathing-suit"
last_updated: "2026-08-10T20:41:32.380Z"
locale: en
meta:
description: "Niche score 47/100 · $25K/yr market · 29K searches/yr · $22.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $25K/yr market · 29K searches/yr · $22.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moana Bathing Suit — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **moana bathing suit**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 78Conversion 47Competition 41Returns 88Price range 80Avg price 95Brand share 0Review moat 60Quality gap 25
**Avg price**
**Incredible****$22.83**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.43–$34.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+67.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,086.22**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$25K**
$25K/yr · 29K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moana bathing suit is a $25K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moana bathing suit market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$29K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#394**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Disney64% - Jay Franco21% - Disney Store10% - ARKAID2% - FVhujuan2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — +67.5% search growth over the last 90 days.
5K3KHoliday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/moana-bathing-suit/trend)
## **Top moana bathing suit search terms**
- **moana beach towel**11K/yr+63.3%4.2% conv. - **moana towel**11K/yr+86.3%2.8% conv. - **moana towel for girls**3K/yr+68.2%4.4% conv. - **moana beach towels for girls**1K/yr+90.2%5.5% conv. - **moana bath towel**2K/yr-18.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/moana-bathing-suit/search-terms)
## **Top moana bathing suit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Princess Moana Little Girl Cover Up for Swimwear Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Summer Quick-Dry Swim Robe Hooded Towel Dress Pool Short Ruffle Holiday Orange 4-5 Years**Disney**$29.28**4.6★267 rev](https://www.amazon.com/dp/B0DS5RCQB5) [2**Disney Moana Kids Hooded Towel Poncho 22 x 51 100% Cotton Gift for Kids**Jay Franco**$21.04**4.6★6,090 rev](https://www.amazon.com/dp/B01N061BZI) [3**Disney Moana Hooded Towel 100% Cotton Girls Poncho Kids Beach Towel Bath Towel Princess Swimming Wrap Changing Robe**Disney**$28.50**4.8★161 rev](https://www.amazon.com/dp/B0C78DQZQB) [4**Disney Princess Moana Toddler Girls Cover Up for Swimwear Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Summer Quick-Dry Swim Robe Hooded Towel Dress Pool Short Sleeve Ruffle Orange 3 Years**Disney**$28.68**4.6★267 rev](https://www.amazon.com/dp/B0DS5QD97Z) [5**Disney Store Official Moana Beach Towel with the Princess of Motunui Screen Art on the Topside - Measures 29 x 58 - Soft & Absorbent for Pool or Beach - Bath Towels for Kids Who Love Moana Films**Disney Store**$19.52**4.8★97 rev](https://www.amazon.com/dp/B0G3ZQD7SK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Kids Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Pink - Moana**Jay Franco**$22.22**269 rev3mo ago](https://www.amazon.com/dp/B0GVLG1FV2) [**FVhujuan Cartoon Ocean Girl Beach Towel for Kids 30 x 60 inch Hawaii Tropical Luau Movie Thin Microfiber Sand Free Quick Dry Bath Pool Towel Blanket for Children Summer Pool Party Swimming Sport**FVhujuan**$10.43**11 rev3mo ago](https://www.amazon.com/dp/B0GTNLDZYZ) [**Disney Princess Moana Swimsuits for Girls Swimwear UPF 50+ One Piece Bathing Suits Coral with Mesh Cover Up Skirt for Toddler Girls Size 4-5T**Disney**$26.05**320 rev6mo ago](https://www.amazon.com/dp/B0GCS5NX9C) [**Jay Franco Kids Hooded Towel 22 x 51 Super Soft Bath Wrap with 3D Hood Adventure & Sports Characters Beach Pool & Travel Official Licensed Red - Moana**Jay Franco**$22.07**6,090 rev6mo ago](https://www.amazon.com/dp/B0G76QHXSV) [**Disney Princess Moana Little Girl Cover Up for Swimwear Orange Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Summer Vacation Quick-Dry Swim Robe Hooded Towel Dress Pool Short Sleeve 6-7 Years**Disney**$29.72**267 rev7mo ago](https://www.amazon.com/dp/B0G4F5JBM3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jay Franco Kids Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Pink - Moana**Jay Franco**$22.22**4.6★**▲ 72%**](https://www.amazon.com/dp/B0GVLG1FV2) [**Disney Moana Two Piece Tankini Swimsuit Little Girl Long Sleeve Holiday Rash Guard Set UPF 50+ Beach Bathing Suit Orange Size 3-4T**Disney**$23.29**4.7★**▲ 71%**](https://www.amazon.com/dp/B0G3LTVBM8) [**FVhujuan Cartoon Ocean Girl Beach Towel for Kids 30 x 60 inch Hawaii Tropical Luau Movie Thin Microfiber Sand Free Quick Dry Bath Pool Towel Blanket for Children Summer Pool Party Swimming Sport**FVhujuan**$10.43**3.3★**▲ 71%**](https://www.amazon.com/dp/B0GTNLDZYZ) [**Disney Princess Moana Toddler Girls Cover Up for Swimwear Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Summer Quick-Dry Swim Robe Hooded Towel Dress Pool Short Sleeve Ruffle Orange 3 Years**Disney**$28.68**4.6★**▲ 69%**](https://www.amazon.com/dp/B0DS5QD97Z) [**Disney Princess Moana Toddler Girls Two Piece UPF 50+ Protection Tankini Bathing Suits Sports Beach Rash Guard Swimwear Orange**Disney**$23.18**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DQQ452C3)
**~~View all trending →~~**
## **What buyers say about moana bathing suit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“The quality is this beach is very well made”*
**Size-Overall**14%
*“fits well”*
**Weight Light**6%
*“The towel is very lightweight”*
**Print Quality**5%
*“Thumbs up~ It's very beautifully printed”*
**Advertised Vs Actual Product**5%
*“Cute as described”*
**Color**4%
*“Bright colors”*
**Soft Feel**4%
*“gentler on the skin”*
**Washability**3%
*“because it a cute kid's towel at a good price”*
**Design-Overall**3%
*“- The design is cute”*
**Quick Drying**2%
*“dry very quickly”*
### **What buyers complain about **
**Thickness**18%
*“not very thick or luxurious”*
**Value For Money**7%
*“Cheap”*
**Quality-Overall**7%
*“Towel was not of good quality”*
**Absorbency**4%
*“Im not convinced it will absorb well without a lot of effort”*
**Moist/Dry**4%
*“does not seem like it would get the kids completely dry without increased effort”*
**Size-Overall**3%
*“bigger than I expected”*
**Color**3%
*“looks more light blue”*
**Material Quality**3%
*“- The fabric has a bit of a fleece-like texture”*
**Zipper Quality**1%
*“- Even though it doesnt have a zipper or buttons”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**11%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Thin**5%
**Quality-Overall**4%
**Color**2%
**Hip Fit**2%
**Degree Of Motion**1%
**Hard Feel**1%
## **Common questions**
- **Is moana bathing suit profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 18 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +67.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the moana bathing suit niche?**
- 5 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moana bathing suit?**
- Top complaints mined from reviews: Thickness, Value For Money, Quality-Overall. The return rate is 1.4%.
- **When does demand for moana bathing suit peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the moana bathing suit niche?**
- Listings span $10.43–$34.36; the average listing price is $22.83 (sweet spot $15–$100). The average incumbent carries 1,086 reviews — the moat a new listing must climb.
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