---
title: "Moana Balloons — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/moana-balloons"
last_updated: "2026-08-06T19:51:24.276Z"
locale: en
meta:
description: "Niche score 47/100 · $53K/yr market · 88K searches/yr · $14.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $53K/yr market · 88K searches/yr · $14.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moana Balloons — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **moana balloons**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 63Conversion 51Competition 56Returns 48Price range 45Avg price 74Brand share 28Review moat 92Quality gap 38
**Review moat**
**Great****157.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.84**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+40.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$4.50–$23.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$53K**
$53K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, moana balloons is a $53K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Aug. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moana balloons market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$74K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#3,965**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**8%**
- Anagram53% - Amscan15% - OuMuaMua7% - JOYFLOAT6% - Heukikt6% - iHormke4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — +40.7% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Aug · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/moana-balloons/trend)
## **Top moana balloons search terms**
- **moana balloons**59K/yr+40.0%4.1% conv. - **moana balloon**14K/yr+53.3%4.1% conv. - **moana birthday balloons**10K/yr+41.1%3.1% conv. - **globos de moana**5K/yr+16.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/moana-balloons/search-terms)
## **Top moana balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anagram Moana Balloon Bouquet includes 5 Foil Balloons Licensed Blue/Orange**Anagram**$11.52**4.4★481 rev](https://www.amazon.com/dp/B075XXWK58) [2**Moanas Birthday Party Supplies Airloonz and Foil Balloon Bouquet Decorations**Anagram**$23.39**4.6★74 rev](https://www.amazon.com/dp/B0F3W3HV8P) [3**Amscan International 3395301 Moana Standard Foil Balloon**Amscan**$4.50**4.3★534 rev](https://www.amazon.com/dp/B01KLUJVLC) [4**OuMuaMua Hawaiian Luau Party Decorations Tropical Party Balloons 68pcs Pink Green Rose Gold Palm Leaves Balloons for Summer Aloha Moana Flamingo Birthday Baby Shower Party Supplies 12 Inch**OuMuaMua**$8.78**4.7★425 rev](https://www.amazon.com/dp/B0CYSZ394V) [5**Moana 3rd Birthday Party Supplies 7pc Balloon Bouquet Decorations**Anagram**$19.73**4.6★131 rev](https://www.amazon.com/dp/B0DJ16V4YF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tropical Balloons 12 Inch Hawaiian Balloons with Jungle Leaves Flowers Multicolor Fruit Green Teal Blue Hot Pink Orange Yellow Latex Balloons for Birthday Baby Shower Luau Summer Pool Party Decor**FunHot**$8.82**229 rev6mo ago](https://www.amazon.com/dp/B0G4D1RFNZ) [**Tropical Balloon Arch Kit 134Pcs Orange Blue Red Green Clear Balloons with Artificial Palm Leaves for Hawaiian Luau Aloha Theme Baby Shower Birthday Party Decorations**JOYFLOAT**$9.65**11 rev6mo ago](https://www.amazon.com/dp/B0GDZPLMMC) [**Anagram Maui Birthday Party Supplies 2pc Balloon Bouquet Decorations**Anagram**$11.70**13 rev11mo ago](https://www.amazon.com/dp/B0FKJWLB1P) [**4Pcs Tropical Hibiscus Foil Balloons 23.6inch Hot Pink Hibiscus Flowers Balloon for Magic Theme Hawaiian Flamingo Summer Luau Aloha Birthday Party Decorations**Heukikt**$13.93**81 rev1y ago](https://www.amazon.com/dp/B0FCY2N8MV) [**152Pcs Moana Birthday Party Decorations Hot Pink Orange Macaron Pink Blue Balloons Garland Arch with Hibiscus Foil Balloon for Summer Tropical Luau Hawaii Magic Party Supplies**Heukikt**$15.04**32 rev1y ago](https://www.amazon.com/dp/B0FCXL8PXP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tropical Balloon Arch Kit 134Pcs Orange Blue Red Green Clear Balloons with Artificial Palm Leaves for Hawaiian Luau Aloha Theme Baby Shower Birthday Party Decorations**JOYFLOAT**$9.65**4.8★**▲ 145%**](https://www.amazon.com/dp/B0GDZPLMMC) [**4Pcs Tropical Hibiscus Foil Balloons 23.6inch Hot Pink Hibiscus Flowers Balloon for Magic Theme Hawaiian Flamingo Summer Luau Aloha Birthday Party Decorations**Heukikt**$13.93**4.7★**▲ 97%**](https://www.amazon.com/dp/B0FCY2N8MV) [**Moana and Maui Birthday Party Supplies 6pc Foil Balloon Bouquet Decorations**Anagram**$19.85**5.0★**▲ 69%**](https://www.amazon.com/dp/B0F3W38BQN) [**Tropical Balloons 12 Inch Hawaiian Balloons with Jungle Leaves Flowers Multicolor Fruit Green Teal Blue Hot Pink Orange Yellow Latex Balloons for Birthday Baby Shower Luau Summer Pool Party Decor**FunHot**$8.82**4.3★**▲ 57%**](https://www.amazon.com/dp/B0G4D1RFNZ) [**Hawaiian Luau Tropical Balloons Party Decorations 60 Pack Olive Green Pink Blue Coral Red Balloon Arch Garland for Hawaii Ocean Aloha Flamingo Summer Pool Birthday Baby Shower Party Supplies**iHormke**$9.79**4.6★**▲ 29%**](https://www.amazon.com/dp/B0F6NCTLHF)
**~~View all trending →~~**
## **What buyers say about moana balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“The quality of the balloons were really good”*
**Color**16%
*“The colors were all true and looked amazing”*
**Durability**10%
*“Durable”*
**Size-Overall**8%
*“Great size”*
**Assembly/Installation**6%
*“I recommend getting it if you are willing to put in the hours to assemble it”*
**Advertised Vs Actual Product**5%
*“everything else is as described”*
**Value For Money**3%
*“Affordable”*
**Design-Overall**3%
*“would look beautiful being part of the decor”*
**Display-Overall**2%
*“glue dots to help shape the display”*
**Fun/Entertainment Experience**2%
*“Cute Tropical Balloon Arch Kit – Fun Party Setup”*
### **What buyers complain about **
**Advertised Vs Actual Product**10%
*“A couple things to note—the product photos show extra decor that isnt actually included”*
**Instructions/User Manual/Troubleshooting**7%
*“Did not come with directions”*
**Value For Money**7%
*“Too expensive for just one ballon”*
**Color**7%
*“Colors Look Darker in the Bag”*
**Durability**6%
*“Balloons didnt last quite long outside”*
**Size-Overall**5%
*“The flower balloons were a little too big for our arch”*
**Smell**4%
*“Good balloons, initially strong odor”*
**Inflation/Deflation**4%
*“is still sitting inflated in our basement months later-showing slight signs of deflation”*
**Assembly/Installation**3%
*“It did take a couple of us to put it together”*
### **Top return reasons **
**Color**26%
**Size-Overall**20%
**Value For Money**15%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Inflation/Deflation**6%
**Assembly/Installation**3%
**Instructions/User Manual/Troubleshooting**3%
**Functionality-Overall**3%
**Thin**2%
## **Common questions**
- **Is moana balloons profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the moana balloons niche?**
- 10 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in moana balloons?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 3.2%.
- **When does demand for moana balloons peak?**
- Demand peaks in Jun–Aug; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the moana balloons niche?**
- Listings span $4.50–$23.71; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.
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