---
title: "Mini Donut Pan — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mini-donut-pan"
last_updated: "2026-08-10T23:10:36.296Z"
locale: en
meta:
description: "Niche score 49/100 · $81K/yr market · 84K searches/yr · $13.36 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $81K/yr market · 84K searches/yr · $13.36 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Mini Donut Pan — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **mini donut pan**
**Skip it**
A small market ($81K/yr) — this niche doesn't clear our bar today.
Market size 20Growth 48Conversion 76Competition 46Returns 66Price range 48Avg price 61Brand share 61Review moat 49Quality gap 33
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,582.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+18.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.11–$24.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$81K**
$81K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, mini donut pan is a $81K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mini donut pan market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$80K–$107K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**28%**
- Cupidove27% - Wilton15% - Amyandone12% - iefoah9% - Webake6% - CHEFMADE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mini-donut-pan/trend)
## **Top mini donut pan search terms**
- **mini donut pan**50K/yr-0.6%6.8% conv. - **mini donut mold**15K/yr+24.1%5.9% conv. - **mini donut silicone mold**8K/yr+208.4%6.5% conv. - **mini doughnut pan**5K/yr+2.8%5.6% conv. - **mini donut pan for baking**5K/yr-20.4%5.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mini-donut-pan/search-terms)
## **Top mini donut pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 hole Silicone Donut Pan Non-Stick - Bite Size Donut Pans for baking**Cupidove**$7.05**4.4★641 rev](https://www.amazon.com/dp/B0734XKY2K) [2**Wilton Small Donut Pan 12-Cavity Steel**Wilton**$10.46**4.4★3,404 rev](https://www.amazon.com/dp/B00J0FEW0A) [3**12 hole Silicone Donut Pan Non-Stick - Bite Size Donut Pans for baking**Cupidove**$7.67**4.7★163 rev](https://www.amazon.com/dp/B08YX3XN14) [4**Amyandone Mini Donut Silicone Mold for Chocolate Candy Gummy 2 PCS**Amyandone**$6.93**4.8★130 rev](https://www.amazon.com/dp/B0DPX5MCN3) [5**iefoah 2pcs Mini Donut Pan Silicone Mold for Mini Donut 18 Cavities Silicone Molds for Donut Home Reusable Donut Baking Pan Tray**iefoah**$9.02**4.1★84 rev](https://www.amazon.com/dp/B0D7LZJQGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NutriChef Variety 2 Pack Full & Mini Donut Pan for Baking | One 12-Cavity Mini Donut Pan & One 6-Cavity Full Size Donut Pan for Baking | Carbon Steel Bagel Molds | Oven Safe Up To 450F | Black**NutriChef**$15.18**6 rev3mo ago](https://www.amazon.com/dp/B0GXH24YDM) [**keliwa Mini Donut Pan Silicone Mold 18 Cavities 2 Pack Orange and Red 10.5x7 Inch Reusable Baking Tray for Home**keliwa**$8.82**479 rev5mo ago](https://www.amazon.com/dp/B0GNKB57NF) [**Dacthuw Mini Donut Silicone Molds 2 Pcs Chocolate Molds with Donut Shapes for Making Chocolate/Candy/Gummy/Jelly Food Grade Candy Mold with 15 Cavities Mini Doughnuts for Fruit Snacks**Dacthuw**$6.79**39 rev9mo ago](https://www.amazon.com/dp/B0FWY1C8YN) [**48 Cavity Donut Silicone Gummy Mold Mini Donut Candy Molds For Candy Gummy**AIBOYA**$5.11**1 rev1y ago](https://www.amazon.com/dp/B0FFT6BHC8) [**GEEOOLLAH Nonstick Donut Pan Set 2-Piece Bakeware with 6-Cavity Mini and 12-Cavity Standard Molds Durable Carbon Steel Scratch-Resistant Even Heating**GEEOOLLAH**$16.45**132 rev1y ago](https://www.amazon.com/dp/B0DQTF9X1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**keliwa Mini Donut Pan Silicone Mold 18 Cavities 2 Pack Orange and Red 10.5x7 Inch Reusable Baking Tray for Home**keliwa**$8.82**4.6★**▲ 303%**](https://www.amazon.com/dp/B0GNKB57NF) [**NutriChef Variety 2 Pack Full & Mini Donut Pan for Baking | One 12-Cavity Mini Donut Pan & One 6-Cavity Full Size Donut Pan for Baking | Carbon Steel Bagel Molds | Oven Safe Up To 450F | Black**NutriChef**$15.18**5.0★**▲ 286%**](https://www.amazon.com/dp/B0GXH24YDM) [**48 Cavity Donut Silicone Gummy Mold Mini Donut Candy Molds For Candy Gummy**AIBOYA**$5.11**5.0★**▲ 237%**](https://www.amazon.com/dp/B0FFT6BHC8) [**JOERSH Round Gummy Donut Molds 192 Cavities 4Pcs**JOERSH**$9.37**4.6★**▲ 202%**](https://www.amazon.com/dp/B087JBF99T) [**Amyandone Mini Donut Silicone Mold for Chocolate Candy Gummy 2 PCS**Amyandone**$6.93**4.8★**▲ 146%**](https://www.amazon.com/dp/B0DPX5MCN3)
**~~View all trending →~~**
## **What buyers say about mini donut pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**17%
*“Bakes well”*
**Ease Of Cleaning**13%
*“the pans clean up easily”*
**Size-Overall**12%
*“Great size”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**9%
*“Definitely worth the price”*
**Ease Of Use**7%
*“Easy to Use”*
**Advertised Vs Actual Product**4%
*“These exceeded expectations”*
**Non-Stick Coating**3%
*“Non-stick works well”*
**Adhesion/Stickiness**3%
*“They're well-made, are non-stick and release easily and they clean up easy”*
**Durability**2%
*“Seem pretty durable too”*
### **What buyers complain about **
**Strength**15%
*“To flimsy”*
**Size-Overall**14%
*“Its my fault I didnt figure the size correctly”*
**Adhesion/Stickiness**9%
*“then EVERYTHING sticks to them”*
**Thickness**8%
*“Needs to be a thicker silicone”*
**Non-Stick Coating**5%
*“While this is labeled non-stick, it sticks a LOT”*
**Color Fading/Discoloration**3%
*“Only one had some discoloration after baking that wouldn't come off easily”*
**Cooking Experience**3%
*“my doughnut stuck the first time so I had to use cooking spray”*
**Gifting Purpose**3%
*“I am uncomfortable giving this as a gift as intended”*
**Quality-Overall**3%
*“Poor quality”*
**Dishwasher Safe**3%
*“they don't do great in the dishwasher”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**7%
**Strength**4%
**Material Quality**4%
**Value For Money**3%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Quality-Overall**2%
**Thin**2%
**Product Condition**2%
## **Common questions**
- **Is mini donut pan profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mini donut pan niche?**
- 22 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in mini donut pan?**
- Top complaints mined from reviews: Strength, Size-Overall, Adhesion/Stickiness. The return rate is 2.4%.
- **When does demand for mini donut pan peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the mini donut pan niche?**
- Listings span $5.11–$24.06; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.
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