---
title: "Trend — mezuzah - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mezuzah/trend"
last_updated: "2026-08-10T23:42:05.815Z"
locale: en
meta:
  description: "Niche score 59/100 · $385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 59/100 · $385K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — mezuzah - Flapen"
---

# **mezuzah**

**Worth a look**

Shows a sweet-spot price point ($22.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 26Conversion 45Competition 79Returns 69Price range 84Avg price 93Brand share 81Review moat 84Quality gap 20

**Avg price**

**Great****$22.29**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****317.69**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$4.44–$79.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$385K**

$385K/yr · 476K searches

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend