---
title: "Metal Baking Pan — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/metal-baking-pan"
last_updated: "2026-08-11T00:32:29.708Z"
locale: en
meta:
description: "Niche score 43/100 · $78K/yr market · 112K searches/yr · $44.41 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $78K/yr market · 112K searches/yr · $44.41 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Metal Baking Pan — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **metal baking pan**
**Skip it**
A small market ($78K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 19Competition 73Returns 43Price range 82Avg price 95Brand share 58Review moat 29Quality gap 40
**Avg price**
**Incredible****$44.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$18.95–$116.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,635.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$78K**
$78K/yr · 112K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, metal baking pan is a $78K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 43/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metal baking pan market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$111K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**70%**
Top 20: 97%
**Top-5 click share**
**41%**
Top 20: 75%
**Open market**
**26%**
- SENSARTE24% - CAROTE20% - Vinchef11% - SNOWCLAD9% - Gas One5% - LOLYKITCH4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/metal-baking-pan/trend)
## **Top metal baking pan search terms**
- **deep fry pan**26K/yr-4.6%1.0% conv. - **deep pan with lid**23K/yr-8.5%1.6% conv. - **chefs pan**13K/yr+8.2%0.3% conv. - **deep cooking pan**7K/yr-21.6%1.8% conv. - **frying pan deep**5K/yr-11.4%1.9% conv. - **vinchef**5K/yr+29.4%2.2% conv. - **deep pans**4K/yr+21.4%1.4% conv. - **deep pans for cooking**5K/yr-0.4%0.9% conv. - **deep fry pan with lid**6K/yr-17.4%1.9% conv. - **12 inch deep frying pan**4K/yr+20.6%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/metal-baking-pan/search-terms)
## **Top metal baking pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SENSARTE Nonstick Frying Pan Skillet with Lid 12 Inch Large Deep Frying Pan 5 Qt Non Stick Saute Pan with Cover Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFOS Free**SENSARTE**$39.59**4.5★7,600 rev](https://www.amazon.com/dp/B09HWYBCXQ) [2**CAROTE 12 Inch Nonstick Deep Frying Pan with Lid 5.5 Qt White Granite**CAROTE**$28.05**4.6★8,310 rev](https://www.amazon.com/dp/B09KRZ4RZ4) [3**SNOWCLAD Frying Pans Nonstick with Lid Hybrid Non Stick 5 Quart Saute pan PFOA Free Cookware Stainless Steel skillet 12 inch Deep Saute Pan Dishwasher&Oven Safe Works on All Cooktops**SNOWCLAD**$40.10**4.4★1,745 rev](https://www.amazon.com/dp/B0FQN8TJ5S) [4**SENSARTE Nonstick Skillet Deep Frying Pan 10/11/12-inch Saute Pan with Lid Stay-cool Handle Healthy Stone Cookware Cooking Pan Induction Compatible (10-Inch/3.5QT)**SENSARTE**$29.87**4.6★13,272 rev](https://www.amazon.com/dp/B08RMNG3HD) [5**Gas One Aluminum Cooking Pot Deep Fryer with Basket 10QT Aluminum Fry Pot with Easy Grip Handle Durable Food Grade Outdoor Fryer with Perforated Strainer Basket Ideal for Seafood Chicken**Gas One**$24.73**4.3★1,500 rev](https://www.amazon.com/dp/B0CNQFWJGQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kikcoin 12 Inch Ceramic Nonstick Frying Pan with Lid 5 QT Deep Saute Pan for Cooking Induction Ready Skillet with Stay Cool Handle PFAS/PTFE/PFOA Free Oven & Dishwasher Safe**Kikcoin**$58.09**83 rev5mo ago](https://www.amazon.com/dp/B0GDZD6VQX) [**Calphalon Premier Polished 5-Ply Stainless Steel Cookware Set w/Turbo Heat Tech 4.5Qt Chefs Pan with Lid Induction Oven Safe 500F PFOA Free Polished Stainless Silver**Calphalon**$116.40**20 rev11mo ago](https://www.amazon.com/dp/B0FQCVSS7P) [**CAROTE 11 Inch Nonstick Deep Frying Pan with Lid 5 Qt Chef Saute Pan with Pour Spout Skillet Induction Cookware Non Stick Cooking Pan Kitchen Pan Healthy & PFOA/PFAS Free Includes Spatula Pink**CAROTE**$23.34**171 rev11mo ago](https://www.amazon.com/dp/B0FMRT6691) [**CAROTE 10 Tri-Ply Stainless Steel Deep Frying Pan with Lid Non-Toxic Saute Pan Oven Safe Induction Ceramic and Gas Cooktops Compatible Silver**CAROTE**$27.27**269 rev1y ago](https://www.amazon.com/dp/B0F9VGDX1H) [**All-Clad HA1 Expert Cookware Nonstick Chefs Pan with Lid 12 inch**All-Clad**$101.09**42 rev1y ago](https://www.amazon.com/dp/B0F8P4838S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Farberware Dishwasher Safe Nonstick Jumbo Cooker/Saute Pan with Helper Handle -Aluminum 6 Quart Blue**Farberware**$23.21**4.6★**▲ 284%**](https://www.amazon.com/dp/B01AYE7AFY) [**Kikcoin 12 Inch Ceramic Nonstick Frying Pan with Lid 5 QT Deep Saute Pan for Cooking Induction Ready Skillet with Stay Cool Handle PFAS/PTFE/PFOA Free Oven & Dishwasher Safe**Kikcoin**$58.09**4.7★**▲ 212%**](https://www.amazon.com/dp/B0GDZD6VQX) [**All-Clad HA1 Expert Cookware Nonstick Chefs Pan with Lid 12 inch**All-Clad**$101.09**4.8★**▲ 154%**](https://www.amazon.com/dp/B0F8P4838S) [**CAROTE 11 Inch Nonstick Deep Frying Pan with Lid 5 Qt Chef Saute Pan with Pour Spout Skillet Induction Cookware Non Stick Cooking Pan Kitchen Pan Healthy & PFOA/PFAS Free Includes Spatula Pink**CAROTE**$23.34**4.7★**▲ 147%**](https://www.amazon.com/dp/B0FMRT6691) [**Saute Pan Hybrid Non Stick 5 Quart Everyday Braiser pan Chicken Fryer PFOA Free Cookware 12 inch Deep Frying Pans with Lid Dishwasher and Oven Safe Works on Induction Ceramic and Gas Cooktops**SNOWCLAD**$39.51**4.4★**▲ 88%**](https://www.amazon.com/dp/B0D66BLTZ5)
**~~View all trending →~~**
## **What buyers say about metal baking pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“The build quality is excellent”*
**Ease Of Cleaning**13%
*“Clean up is very easy”*
**Cooking Experience**11%
*“Cooks very well”*
**Non-Stick Coating**6%
*“Great non stick pan”*
**Value For Money**6%
*“They are affordable”*
**Frying Quality**6%
*“Perfect frying pan”*
**Size-Overall**6%
*“Good size”*
**Baking**3%
*“Well made and cooks like a dream”*
**Durability**3%
*“Durable and easy to use”*
**Advertised Vs Actual Product**3%
*“Exactly What I Needed”*
### **What buyers complain about **
**Adhesion/Stickiness**10%
*“Everything sticks”*
**Size-Overall**7%
*“Too big”*
**Quality-Overall**7%
*“Quality control has dropped the ball”*
**Durability**7%
*“Degrades quickly”*
**Non-Stick Coating**5%
*“it is not nonstick in any way”*
**Weight Heavy**5%
*“Way too heavy”*
**Cooking Experience**4%
*“It doesn't cook evenly”*
**Ease Of Cleaning**3%
*“Two the god-awful mess”*
**Heat Resistance**3%
*“lid handle become extremely hot”*
**Heating**2%
*“uneven and poor heat distribution”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**6%
**Weight Heavy**6%
**Adhesion/Stickiness**4%
**Handle Quality**4%
**Value For Money**4%
**Quality-Overall**3%
**Scratch Resistance**2%
**Product Condition**2%
**Functionality-Overall**2%
## **Common questions**
- **Is metal baking pan profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 45 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the metal baking pan niche?**
- 24 brands and 44 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in metal baking pan?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 3.5%.
- **When does demand for metal baking pan peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the metal baking pan niche?**
- Listings span $18.95–$116.40; the average listing price is $44.41 (sweet spot $15–$100). The average incumbent carries 3,635 reviews — the moat a new listing must climb.
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