---
title: "Merten & Storck — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/merten-storck"
last_updated: "2026-08-11T02:33:46.947Z"
locale: en
meta:
description: "Niche score 35/100 · $162K/yr market · 60K searches/yr · $65.43 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 35/100 · $162K/yr market · 60K searches/yr · $65.43 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Merten & Storck — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **merten & storck**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 18Conversion 51Competition 20Returns 25Price range 32Avg price 88Brand share 6Review moat 43Quality gap 83
**Avg price**
**Great****$65.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,179.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$162K**
$162K/yr · 60K searches
**Price range**
**Okay****$29.27–$252.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, merten & storck is a $162K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merten & storck market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$164K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **16.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- Merten & Storck65% - Yonida16% - Lodge9% - Armorbear3% - OXO3% - Tramontina3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/merten-storck/trend)
## **Top merten & storck search terms**
- **carbon steel pan 12 inch**14K/yr-5.8%1.9% conv. - **merten and storck carbon steel pan**15K/yr-7.0%6.3% conv. - **merten & storck**12K/yr-37.7%0.3% conv. - **carbon steel skillet 12 inch**4K/yr+4.3%1.7% conv. - **merten and storck**7K/yr-46.3%0.3% conv. - **carbon steel frying pan 12 inch**3K/yr+32.4%2.2% conv. - **merten & storck carbon steel**2K/yr+10.2%3.6% conv. - **merton and storck carbon steel pan**3K/yr-1.8%7.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/merten-storck/search-terms)
## **Top merten & storck products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$49K45%$73K60%$97K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Merten & Storck 12 Pre-Seasoned Carbon Steel Frying Pan Skillet**Merten & Storck**$49.32**4.2★5,501 rev](https://www.amazon.com/dp/B08CZWT4XD) [2**Merten & Storck 10 Pre-Seasoned Carbon Steel Frying Pan Skillet**Merten & Storck**$42.26**4.2★5,501 rev](https://www.amazon.com/dp/B08CZYS4FJ) [3**Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet**Yonida**$40.10**4.4★182 rev](https://www.amazon.com/dp/B0GZV4SKK5) [4**Merten & Storck 8 Pre-Seasoned Carbon Steel Frying Pan Skillet**Merten & Storck**$29.27**4.2★5,501 rev](https://www.amazon.com/dp/B08CYD9137) [5**Lodge Seasoned Carbon Steel Skillet - Lightweight High Heat Frying Pan with Long Handle - Quick Temperature Response - Ideal for Searing & Sauting - 12 Inches**Lodge**$48.10**4.3★7,799 rev](https://www.amazon.com/dp/B005U93RYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet**Yonida**$40.10**182 rev5mo ago](https://www.amazon.com/dp/B0GZV4SKK5) [**Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet with Lid**Yonida**$49.66**182 rev5mo ago](https://www.amazon.com/dp/B0H1XZ4F8K) [**Yonida Carbon Steel Pan 10 Inch Nonstick Frying Pan Skillet**Yonida**$30.55**182 rev5mo ago](https://www.amazon.com/dp/B0H1QW7JF2) [**Armorbear Carbon Steel Frying Pan Pre-Seasoned 12-Inch Cooking Skillet Wooden Handle PFAS & PFOA-Free Nitrided Black Fry Pan for Kitchen Camping Chef Use**Armorbear**$41.35**53 rev1y ago](https://www.amazon.com/dp/B0FH9FX5MB) [**Made In Cookware - Seasoned 12 Carbon Steel Frying Pan - Professional Cookware - Crafted in Sweden - Induction Compatible**Made In**$118.72**599 rev3y ago](https://www.amazon.com/dp/B0BH6MRY8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yonida Carbon Steel Pan 10 Inch Nonstick Frying Pan Skillet**Yonida**$30.55**4.4★**▲ 348%**](https://www.amazon.com/dp/B0H1QW7JF2) [**Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet**Yonida**$40.10**4.4★**▲ 345%**](https://www.amazon.com/dp/B0GZV4SKK5) [**Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet with Lid**Yonida**$49.66**4.4★**▲ 343%**](https://www.amazon.com/dp/B0H1XZ4F8K) [**Merten & Storck Tri-Ply Stainless Steel 8 Piece Cookware Pots & Pans Set Professional Cooking Multi Clad Measurement Markings Drip-Free Pouring Edges Durable Glass Lids Induction Oven&Dishwasher Safe**Merten & Storck**$252.19**4.5★**▲ 229%**](https://www.amazon.com/dp/B09GP6FB4D) [**Tramontina Carbon Steel 12-Inch Large Frying Pan with Silicone Grip**Tramontina**$33.24**4.1★**▲ 54%**](https://www.amazon.com/dp/B09HLD833Q)
**~~View all trending →~~**
## **What buyers say about merten & storck**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cooking Experience**14%
*“cooks evenly”*
**Non-Stick Coating**11%
*“Great pan for non stick cooking”*
**Quality-Overall**9%
*“Solid quality”*
**Ease Of Cleaning**8%
*“Cleans up great”*
**Weight Light**5%
*“Light enough so it heats up fast”*
**Value For Money**5%
*“Reasonable price”*
**Ease Of Use**4%
*“Easy to use”*
**Adhesion/Stickiness**3%
*“Everything sticks”*
**Frying Quality**3%
*“Perfect for frying curry”*
**Heat Resistance**3%
*“saves you from a good quemón when it is at high temperatures”*
### **What buyers complain about **
**Rusts/Corrodes**10%
*“It rusted in the dishwasher”*
**Adhesion/Stickiness**9%
*“Everything sticks to it”*
**Heating**9%
*“Uneven heating”*
**Cooking Experience**6%
*“this does not cook evenly”*
**Quality-Overall**5%
*“clearly quality control has declined”*
**Non-Stick Coating**5%
*“hoping this coating would come off”*
**Flatness**4%
*“Surface not flat”*
**Durability**4%
*“warps”*
**Heat Resistance**3%
*“You get very inconsistent heating creating hot spots”*
**Ease Of Cleaning**3%
*“NOT easy to clean”*
### **Top return reasons **
**Size-Overall**25%
**Weight Heavy**15%
**Rusts/Corrodes**7%
**Advertised Vs Actual Product**6%
**Adhesion/Stickiness**6%
**Handle Quality**4%
**Heating**4%
**Scratch Resistance**4%
**Flatness**3%
**Functionality-Overall**2%
## **Common questions**
- **Is merten & storck profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the merten & storck niche?**
- 7 brands and 32 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in merten & storck?**
- Top complaints mined from reviews: Rusts/Corrodes, Adhesion/Stickiness, Heating. The return rate is 5.1% — above our launch gate.
- **When does demand for merten & storck peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the merten & storck niche?**
- Listings span $29.27–$252.19; the average listing price is $65.43 (sweet spot $15–$100). The average incumbent carries 2,179 reviews — the moat a new listing must climb.
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