---
title: "Mermaid Shower Curtains — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mermaid-shower-curtains"
last_updated: "2026-08-06T21:10:43.604Z"
locale: en
meta:
description: "Niche score 49/100 · $31K/yr market · 140K searches/yr · $16.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $31K/yr market · 140K searches/yr · $16.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mermaid Shower Curtains — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **mermaid shower curtains**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 24Conversion 17Competition 89Returns 61Price range 73Avg price 80Brand share 96Review moat 85Quality gap 20
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Review moat**
**Great****298.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.69–$29.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 140K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, mermaid shower curtains is a $31K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mermaid shower curtains market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$42K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#4,195**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **86%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**53 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**30%**
Top 20: 71%
**Top-5 click share**
**26%**
Top 20: 64%
**Open market**
**66%**
- DSMEUE9% - ZCHOMI8% - KOKGYM5% - Generic4% - ZQANZQ4% - Sunhe4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mermaid-shower-curtains/trend)
## **Top mermaid shower curtains search terms**
- **mermaid shower curtain**107K/yr-1.3%1.1% conv. - **mermaid shower curtain set**12K/yr-25.6%1.7% conv. - **shower curtain mermaid**8K/yr+5.4%1.3% conv. - **little mermaid shower curtain**5K/yr-6.5%0.9% conv. - **mermaid shower curtains**4K/yr+7.8%0.8% conv. - **mermaid shower curtains for the bathroom**3K/yr+28.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mermaid-shower-curtains/search-terms)
## **Top mermaid shower curtains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6204%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZCHOMI Mermaid Shower Curtain Octopus Coral Fish Teal and Blue Sea Ocean Bathroom Curtains Waterproof Polyester Fabric Bath Curtain 72 x 72 Inch with 12 Hooks**ZCHOMI**$19.80**4.7★202 rev](https://www.amazon.com/dp/B0F1MVNRL1) [2**DSMEUE Mermaid Shower Curtain Vintage Ocean Mermaid Floral Old Abstract Beige Blue Fabric Curtain with Hooks for Bathroom Decor 70x70 Inch**DSMEUE**$17.06**4.7★27 rev](https://www.amazon.com/dp/B0DXJQZQGK) [3**KOKGYM 4Pcs Pink Mermaid Scales Shower Curtain Set with Rugs Sparkly Iridescent Patterns Underwater Ocean Bathroom Decor Machine-Washable Fabric with 12 Pcs Hooks71 x 71in**KOKGYM**$21.85**4.6★102 rev](https://www.amazon.com/dp/B0FLNYSSVY) [4**ZQANZQ Fantasy Mermaid Shower Curtain Tropical Fish Mysterious Sea Animals Blue Ocean Coral Nautical Fairytale Underwater World Coastal Bathroom Decor Set with Hooks**ZQANZQ**$13.25**4.9★20 rev](https://www.amazon.com/dp/B0DTP1NFJ8) [5**Stained Glass Mermaid Shower Curtain Vintage Blue Ocean Underwater World Cute Mermaid Jellyfish Coral Nautical Fabric Bathroom Decor Curtain with Hooks 70X70(WXH) Inches**Sunhe**$15.43**4.8★10 rev](https://www.amazon.com/dp/B0DYN4Q5JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DSMEUE Mermaid Shower Curtain for Bathroom Decor Vintage Ocean Themed Floral Girly Funny Blue Fabric Curtain with Hooks 70x70 Inch**DSMEUE**$14.32**1 rev4mo ago](https://www.amazon.com/dp/B0GRVG7G55) [**Fantasy Mermaid Shower Curtain Vintage Oil Painting Art 72 x 72 Inch**TENVSIN**$12.46**2 rev4mo ago](https://www.amazon.com/dp/B0GQK4LSF9) [**KOKGYM 4Pcs Pink Mermaid Scales Shower Curtain Set with Rugs Sparkly Iridescent Patterns Underwater Ocean Bathroom Decor Machine-Washable Fabric with 12 Pcs Hooks71 x 71in**KOKGYM**$21.85**102 rev11mo ago](https://www.amazon.com/dp/B0FLNYSSVY) [**LGhtyro Kids Ocean Mermaid Shower Curtain Bathroom Set 60Wx71H Inches Underwater Cartoon Sea Animals Cute Octopus Coral Starfish Jellyfish Bath Accessories Princess Art Home Decor Fabric 12 Pack Hooks**LGhtyro**$16.57**231 rev1y ago](https://www.amazon.com/dp/B0F984LYW4) [**CINEKER Mermaid Ocean Shower Curtain Sets for Bathroom 60Wx72H Vintage Retro Teal Sea Shower Curtain Jellyfish Vintage Polyester Bathtub Curtain Seaweed Aesthetic Bathroom Decor with 12 Hooks**CINEKER**$15.51**74 rev1y ago](https://www.amazon.com/dp/B0F4XW9J82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DSMEUE Mermaid Shower Curtain for Bathroom Decor Vintage Ocean Themed Floral Girly Funny Blue Fabric Curtain with Hooks 70x70 Inch**DSMEUE**$14.32**5.0★**▲ 271%**](https://www.amazon.com/dp/B0GRVG7G55) [**Fantasy Mermaid Shower Curtain Vintage Oil Painting Art 72 x 72 Inch**TENVSIN**$12.46**4.5★**▲ 270%**](https://www.amazon.com/dp/B0GQK4LSF9) [**Visioun Teal Vintage Mermaid Shower Curtain for Bathroom 72W*72H Inch Little Teal Green Mermaid Wash Your Tail Bathtub Decor Funny Ocean Bathtub Bubbles Wood Aesthetic Waterproof Polyester Fabric**Visioun**$16.91**4.5★**▲ 49%**](https://www.amazon.com/dp/B0CWNPD73H) [**Stained Glass Mermaid Shower Curtain Vintage Blue Ocean Underwater World Cute Mermaid Jellyfish Coral Nautical Fabric Bathroom Decor Curtain with Hooks 70X70(WXH) Inches**Sunhe**$15.43**4.8★**▲ 47%**](https://www.amazon.com/dp/B0DYN4Q5JC) [**DSMEUE Mermaid Shower Curtain Vintage Ocean Mermaid Floral Old Abstract Beige Blue Fabric Curtain with Hooks for Bathroom Decor 70x70 Inch**DSMEUE**$17.06**4.7★**▲ 36%**](https://www.amazon.com/dp/B0DXJQZQGK)
**~~View all trending →~~**
## **What buyers say about mermaid shower curtains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Beautiful color”*
**Quality-Overall**19%
*“Good quality”*
**Advertised Vs Actual Product**9%
*“exactly as shown in the pictures”*
**Upholstery/Fabric Quality**5%
*“Nice fabric”*
**Value For Money**5%
*“Worth the price”*
**Design-Overall**4%
*“Very nice and beautiful design”*
**Material Quality**4%
*“Thick durable material”*
**Size-Overall**3%
*“Perfect size and all”*
**Durability**3%
*“Its durable, lightweight, and beautiful”*
**Print Quality**3%
*“Great print adorable shower curtain”*
### **What buyers complain about **
**Thickness**18%
*“This one is thicker”*
**Size-Overall**10%
*“Larger than I thought”*
**Color**9%
*“The yellow high light doesn't look good/ nice in living color”*
**Brightness/Shine/Glow**6%
*“Doesnt Glitter or shine”*
**Quality-Overall**6%
*“the rest of everything in this set is cheap”*
**Functionality-Overall**4%
*“Does not work well keep falling off”*
**Print Quality**3%
*“Mermaids face came out printed weird”*
**Advertised Vs Actual Product**2%
*“It also does not look like the product photos at all”*
**Mechanism Issues**1%
*“It does not stay in place”*
**Water Resistance**1%
*“I doesn't repel the water very well though”*
### **Top return reasons **
**Color**34%
**Size-Overall**14%
**Advertised Vs Actual Product**12%
**Quality-Overall**11%
**Material Quality**8%
**Thin**4%
**Display Colors**3%
**Print Quality**2%
**Design-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is mermaid shower curtains profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 69 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mermaid shower curtains niche?**
- 53 brands and 65 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in mermaid shower curtains?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.6%.
- **When does demand for mermaid shower curtains peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the mermaid shower curtains niche?**
- Listings span $9.69–$29.08; the average listing price is $16.82 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.
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