---
title: "Menorah — $313K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/menorah"
last_updated: "2026-08-10T23:35:13.656Z"
locale: en
meta:
description: "Niche score 46/100 · $313K/yr market · 865K searches/yr · $32.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $313K/yr market · 865K searches/yr · $32.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Menorah — $313K/yr Amazon US Niche (2026) - Flapen"
---
# **menorah**
**Skip it**
Soft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 13Conversion 14Competition 77Returns 32Price range 53Avg price 95Brand share 53Review moat 77Quality gap 40
**Avg price**
**Incredible****$32.56**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Great****458.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$0.01–$160.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$313K**
$313K/yr · 865K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, menorah is a $313K/yr Amazon United States market (865K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menorah market data**
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **$814K–$977K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**22%**
- BRTAGG20% - Ner Mitzvah20% - The Dreidel Company13% - YU FENG12% - Zion Judaica Ltd9% - Ateret Judaica5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.
175K125KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 73.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/menorah/trend)
## **Top menorah search terms**
- **menorah**505K/yr-22.0%0.9% conv. - **hanukkah menorah**123K/yr-4.8%0.8% conv. - **menora**14K/yr-21.1%1.1% conv. - **menorahs**21K/yr-33.0%0.4% conv. - **jewish menorah**6K/yr-29.3%0.9% conv. - **manorah**14K/yr-33.9%1.0% conv. - **menorahs for chanukah**54K/yr-46.4%0.2% conv. - **chanukah menorah**21K/yr-21.0%0.5% conv. - **menorah 9 branch**14K/yr+19.1%0.5% conv. - **menorah candle holder**25K/yr-66.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/menorah/search-terms)
## **Top menorah products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$25K12%$38K16%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Tribes of Israel Menorah Jerusalem Temple 7 Branch Jewish Candle Holder (5 Inches Gold)**BRTAGG**$13.21**4.6★1,593 rev](https://www.amazon.com/dp/B074W4LXTT) [2**4.3 7-Branch Hanukkah Menorah Candle Holder for Shabbat Menorahs**YU FENG**$11.52**4.3★774 rev](https://www.amazon.com/dp/B07XFCV2TM) [3**Hanukkah Menorah - Fits All Standard Chanukah Candles - Modern Jeweled Candle Menorahs for Chanukah - Blue Traditional Star - Ner Mitzvah**Ner Mitzvah**$55.19**4.8★47 rev](https://www.amazon.com/dp/B09JL15GGH) [4**BRTAGG 12 Tribes of Israel Menorah Jerusalem Temple 7 Branch Jewish Candle Holder (8 Inches Gold)**BRTAGG**$28.24**4.6★1,593 rev](https://www.amazon.com/dp/B074XSW84D) [5**Ner Mitzvah Hanukkah Menorah Candles Dreidels Chanukah Guide Complete Set - Metal Standard Version**Ner Mitzvah**$19.46**4.4★1,055 rev](https://www.amazon.com/dp/B076ZZY4GN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kate spade new york Oak Street Menorah Traditional Hanukkah Indoor Decor Decorations**kate spade new york**$42.72**43 rev1y ago](https://www.amazon.com/dp/B0DVY53J6Z) [**The Dreidel Company Hanukkah Silver Mini Menorah with Candles Classic 5 inch Great for Travel Hanukkah Decor Centerpiece**The Dreidel Company**$14.35**367 rev2y ago](https://www.amazon.com/dp/B0D9WSZVGR) [**AIM & GGKK Jewish Candle Sticks Menorah 7 Branches - 12 Tribes of Israel Candle Holder for Hanukkah and Kwanzaa Jerusalem Temple Menorah (8 Inches Gold)**AIM & GGKK**$25.02**84 rev2y ago](https://www.amazon.com/dp/B0D3QFJ22K) [**Zosing 8MM Tungsten Carbide Jerusalem Menorah Symbol Seven Brances Ring Comfort Fit Band**Zosing**$0.01**0 rev2y ago](https://www.amazon.com/dp/B0D3774LLR) [**Hanukkah Menorah Complete Set - Menorahs for Chanukah - Includes Menorah Hanukkah Candles Dreidels Play Coins Chanukah Guide**Ner Mitzvah**$24.90**117 rev2y ago](https://www.amazon.com/dp/B0CMJFYYVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zosing 8MM Tungsten Carbide Jerusalem Menorah Symbol Seven Brances Ring Comfort Fit Band**Zosing**$0.01**0.0★**▲ 925%**](https://www.amazon.com/dp/B0D3774LLR) [**Salomons Menorah Brass 4898B high 18 7 Branch Menorah Candles Menorah from Israel The holy Land -Jerusalem**SALOMONS MENORAH**$160.99**5.0★**▲ 828%**](https://www.amazon.com/dp/B0BXPCNCSF) [**BRTAGG 12 Tribes of Israel Menorah Jerusalem Temple 7 Branch Jewish Candle Holder (8 Inches Gold)**BRTAGG**$28.24**4.6★**▲ 528%**](https://www.amazon.com/dp/B074XSW84D) [**4.3 7-Branch Hanukkah Menorah Candle Holder for Shabbat Menorahs**YU FENG**$11.52**4.3★**▲ 408%**](https://www.amazon.com/dp/B07XFCV2TM) [**AIM & GGKK Jewish Candle Sticks Menorah 7 Branches - 12 Tribes of Israel Candle Holder for Hanukkah and Kwanzaa Jerusalem Temple Menorah (8 Inches Gold)**AIM & GGKK**$25.02**4.6★**▲ 331%**](https://www.amazon.com/dp/B0D3QFJ22K)
**~~View all trending →~~**
## **What buyers say about menorah**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Beautifully made”*
**Size-Overall**19%
*“Very nice fit”*
**Design-Overall**12%
*“While the thoughtful design ensures its not just decorative”*
**Value For Money**11%
*“Good value for what I payed”*
**Strength**10%
*“Holds candles well”*
**Correct Contents**4%
*“Everything included”*
**Gifting Purpose**4%
*“Makes a great gift”*
**Brightness/Shine/Glow**3%
*“Looks Nice and Shiny”*
**Durability**3%
*“Very nice and durable”*
**Advertised Vs Actual Product**2%
*“It was just what I was looking for”*
### **What buyers complain about **
**Size-Overall**58%
*“Can't find candlesticks that fit”*
**Strength**19%
*“Flimsy”*
**Balance/Stability**8%
*“the base was not as advertised- felt it was a bit unstable”*
**Weight Light**4%
*“lighter weight than expected”*
**Product Condition**4%
*“probably not new”*
**Design-Overall**4%
*“it showed up kinda crooked”*
**Quality-Overall**4%
*“poor quality build”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**4%
**Product Condition**4%
**Value For Money**2%
**Weight Light**1%
**Quality-Overall**1%
**Stain Resistance**1%
**Color**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is menorah profitable to sell on Amazon United States?**
- The niche generates $313K/yr across 39 tracked products. 90-day search growth is -24.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the menorah niche?**
- 17 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in menorah?**
- Top complaints mined from reviews: Size-Overall, Strength, Balance/Stability. The return rate is 4.5%.
- **When does demand for menorah peak?**
- Demand peaks in Nov–Dec; the busiest month runs 73.5× the quietest.
- **What does it cost to enter the menorah niche?**
- Listings span $0.01–$160.99; the average listing price is $32.56 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.
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