---
title: "Memory Foam Rug — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/memory-foam-rug"
last_updated: "2026-08-11T00:32:04.409Z"
locale: en
meta:
description: "Niche score 46/100 · $57K/yr market · 153K searches/yr · $19.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $57K/yr market · 153K searches/yr · $19.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Memory Foam Rug — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **memory foam rug**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 31Conversion 24Competition 80Returns 57Price range 83Avg price 86Brand share 41Review moat 18Quality gap 52
**Avg price**
**Great****$19.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.96–$55.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****16,258.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$57K**
$57K/yr · 153K searches
According to Flapen's Amazon United States niche tracking, memory foam rug is a $57K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memory foam rug market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 61%
**Open market**
**17%**
- Yimobra56% - OLANLY10% - YIHOUSE6% - Clara Clark5% - GORILLA GRIP4% - RUN HELIX2% - Open — no brand owns it (15 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +4.5% search growth over the last 90 days.
7K5KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/memory-foam-rug/trend)
## **Top memory foam rug search terms**
- **yimobra bathroom rugs**45K/yr-2.5%1.0% conv. - **memory foam bath mat set of 2**11K/yr+47.7%1.4% conv. - **green memory foam bath mat**7K/yr+26.0%0.1% conv. - **memory foam bath runner**6K/yr+18.0%0.0% conv. - **bathroom rugs sets 2 piece memory foam**8K/yr-31.3%1.5% conv. - **memory foam bathroom mat set**5K/yr+49.5%1.2% conv. - **blue memory foam bath mat**5K/yr+6.3%1.0% conv. - **foam shower mat**6K/yr-0.5%2.1% conv. - **bathroom rugs memory foam set of 2**6K/yr+8.5%1.1% conv. - **yimobra bath mat**8K/yr-1.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/memory-foam-rug/search-terms)
## **Top memory foam rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yimobra Bathroom Rugs Non Slip Washable Ultra Soft and Water Absorbent Bath Mats Fluffy Shower Mat Outside Plush Matts for Bathroom Floor/Sink 24X17 Home Decor Accessories Light Gray and White**Yimobra**$9.38**4.6★10,258 rev](https://www.amazon.com/dp/B09MSZ2V8R) [2**Yimobra Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Bath Mat Set Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink (17x24 & 31.5x20 Inch Gray)**Yimobra**$18.52**4.5★8,579 rev](https://www.amazon.com/dp/B092HTYGJ1) [3**Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey**Yimobra**$9.08**4.6★54,769 rev](https://www.amazon.com/dp/B07VV33FSV) [4**Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey**Yimobra**$9.10**4.5★55,104 rev](https://www.amazon.com/dp/B07VX6GH88) [5**OLANLY Thick Memory Foam Bathroom Rugs 30x20 Soft Absorbent Bath Mat Grey**OLANLY**$9.89**4.5★5,223 rev](https://www.amazon.com/dp/B0DK8K2H88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Ultra Soft Absorbent Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower Home Decor (32x20+24x17 Dark Grey)**YIHOUSE**$24.85**178 rev4mo ago](https://www.amazon.com/dp/B0GGB9GVKD) [**YIHOUSE Bathroom Rugs Sets 2 Piece Towel-Like Soft Absorbent Thick High Density Memory Foam Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower (32x20+24x17 Dark Grey)**YIHOUSE**$23.90**85 rev5mo ago](https://www.amazon.com/dp/B0GJSTCX48) [**OLANLY Memory Foam Bathroom Rugs Mats Sets 2 Piece 24x16+30x20 Grey**OLANLY**$20.27**143 rev6mo ago](https://www.amazon.com/dp/B0FPMFTN8J) [**OLANLY Memory Foam Bath Mat 30x20 Super Soft and Absorbent Bathroom Rugs**OLANLY**$8.21**1,411 rev6mo ago](https://www.amazon.com/dp/B0FJRQC5LZ) [**Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Memory Foam Bathroom Rugs Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink 16x24 & 20x20 (Light Grey)**BOANKODU**$14.90**83 rev7mo ago](https://www.amazon.com/dp/B0G42SMP3L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Ultra Soft Absorbent Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower Home Decor (32x20+24x17 Dark Grey)**YIHOUSE**$24.85**4.2★**▲ 204%**](https://www.amazon.com/dp/B0GGB9GVKD) [**YIHOUSE Bathroom Rugs Sets 2 Piece Towel-Like Soft Absorbent Thick High Density Memory Foam Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower (32x20+24x17 Dark Grey)**YIHOUSE**$23.90**4.0★**▲ 168%**](https://www.amazon.com/dp/B0GJSTCX48) [**Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Memory Foam Bathroom Rugs Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink 16x24 & 20x20 (Light Grey)**BOANKODU**$14.90**4.0★**▲ 143%**](https://www.amazon.com/dp/B0G42SMP3L) [**OLANLY Memory Foam Bathroom Rugs Mats Sets 2 Piece 24x16+30x20 Grey**OLANLY**$20.27**4.6★**▲ 82%**](https://www.amazon.com/dp/B0FPMFTN8J) [**OLANLY Memory Foam Bath Mat 30x20 Super Soft and Absorbent Bathroom Rugs**OLANLY**$8.21**4.6★**▲ 72%**](https://www.amazon.com/dp/B0FJRQC5LZ)
**~~View all trending →~~**
## **What buyers say about memory foam rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Amazing softness”*
**Quality-Overall**13%
*“A quality mat”*
**Value For Money**8%
*“Good buy for the money”*
**Comfort-Overall**7%
*“Nice and comfortable”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**6%
*“Colors are beautiful”*
**Absorbency**6%
*“Super absorbent”*
**Size-Overall**5%
*“Beautiful fit”*
**Thickness**3%
*“the pile is thick”*
**Grip**3%
*“Does not slip”*
### **What buyers complain about **
**Size-Overall**16%
*“Very long”*
**Thickness**10%
*“Not thick as explained in description”*
**Quality-Overall**8%
*“Bad quality”*
**Grip**6%
*“it doesn't grip very well”*
**Advertised Vs Actual Product**6%
*“False Advertising”*
**Adhesion/Stickiness**4%
*“Poor adhesion”*
**Color**3%
*“Turned brown rapidly”*
**Absorbency**2%
*“Not absorbing”*
**Durability**2%
*“fell apart”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**37%
**Color**19%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Material Quality**5%
**Thickness**4%
**Thin**3%
**Value For Money**2%
**Grip**2%
**Display Colors**2%
## **Common questions**
- **Is memory foam rug profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 79 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the memory foam rug niche?**
- 21 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in memory foam rug?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.7%.
- **When does demand for memory foam rug peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the memory foam rug niche?**
- Listings span $7.96–$55.81; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 16,259 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)