---
title: "Memory Foam Cut to Size — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/memory-foam-cut-to-size"
last_updated: "2026-08-06T12:52:16.430Z"
locale: en
meta:
description: "Niche score 53/100 · $85K/yr market · 114K searches/yr · $55.66 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $85K/yr market · 114K searches/yr · $55.66 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Memory Foam Cut to Size — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **memory foam cut to size**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Market size 21Growth 53Conversion 17Competition 85Returns 56Price range 26Avg price 91Brand share 95Review moat 25Quality gap 53
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$55.66**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+25.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.28–$332.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,006.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 114K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, memory foam cut to size is a $85K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memory foam cut to size market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$83K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**40%**
Top 20: 87%
**Top-5 click share**
**30%**
Top 20: 70%
**Open market**
**55%**
- SINWEEK11% - MLILY9% - ProsourceFit7% - Foamma6% - GoTo Foam6% - Aqzuxira6%
## **Top memory foam cut to size search terms**
- **memory foam cut to size**15K/yr-1.0%0.6% conv. - **cut to size memory foam mattress**8K/yr+126.5%0.2% conv. - **cuttable foam mattress**9K/yr+99.1%0.3% conv. - **memory foam roll**12K/yr+12.4%1.3% conv. - **small memory foam pad**11K/yr+23.8%1.5% conv. - **memory foam sheet**9K/yr+11.3%1.7% conv. - **memory foam material**6K/yr+28.7%0.5% conv. - **cuttable memory foam**5K/yr+140.4%0.8% conv. - **cut to size foam mattress**8K/yr-37.9%0.4% conv. - **memory foam square**5K/yr+13.9%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/memory-foam-cut-to-size/search-terms)
## **Top memory foam cut to size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.59**4.8★16,994 rev](https://www.amazon.com/dp/B07664K1CW) [2**EGO 2 Inch Twin Mattress Topper Gel Memory Foam for Pressure Relief**MLILY**$21.32**4.5★3,849 rev](https://www.amazon.com/dp/B09ZYFHKD1) [3**SINWEEK 2 Inch Gel Memory Foam Mattress Topper Ventilated Soft Pressure Relieve Mattress Pad Breathable Bed Topper CertiPUR-US Certified Twin Size**SINWEEK**$30.17**4.5★5,319 rev](https://www.amazon.com/dp/B09DCSGK84) [4**GoTo Foam 1 Height x 24 Width x 72 Length 44ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$19.90**4.6★16,763 rev](https://www.amazon.com/dp/B07S6ZY5J9) [5**Upholstery Foam 72 x 24 x 1 High Density Gel Memory Foam Padding Couch Cushion Support Cut to Size Foam Replacement Pad for Sofa Sag Support**Aqzuxira**$25.87**4.4★188 rev](https://www.amazon.com/dp/B0FR951N6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HDFSDM Upholstery Foam 2.5 High Density Gel Memory Foam CertiPUR-US Slow Rebound Memory Foam Sheet 72241 Inch Foam Padding for Sofa Cushion Chair Seat DIY Crafts**HDFSDM**$28.35**35 rev5mo ago](https://www.amazon.com/dp/B0GL8QMYQH) [**Foam Global Roam-M2 RV 10 Custom Size Order to Size Gel Memory Foam Mattress Luxury Medium Feel Made in USA**Foam Global**$332.08**26 rev10mo ago](https://www.amazon.com/dp/B0FSKLXTS6) [**Upholstery Foam 72 x 24 x 1 High Density Gel Memory Foam Padding Couch Cushion Support Cut to Size Foam Replacement Pad for Sofa Sag Support**Aqzuxira**$25.87**188 rev10mo ago](https://www.amazon.com/dp/B0FR951N6D) [**SmartFoam HD Custom Cut Foam for Mattresses & Cushions High Density Upholstery Foam for DIY Projects Beds & Sofas Premium Free Choice of Comfort Levels (Medium or Firm)**SmartFoam**$45.78**72 rev10mo ago](https://www.amazon.com/dp/B0FRCTF28X) [**Matini Home Custom Size Foam Mattress & Topper-100% Organic or Water-Resistant Cover-Firm Medium or Plush Feel W/Optional Gel Memory Foam for Camper Trailer Bed Home & DIY Projects Made in USA**Matini Home**$320.88**19 rev1y ago](https://www.amazon.com/dp/B0F7TYGP4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HDFSDM Upholstery Foam 2.5 High Density Gel Memory Foam CertiPUR-US Slow Rebound Memory Foam Sheet 72241 Inch Foam Padding for Sofa Cushion Chair Seat DIY Crafts**HDFSDM**$28.35**4.3★**▲ 204%**](https://www.amazon.com/dp/B0GL8QMYQH) [**Foam Global Roam-M2 RV 10 Custom Size Order to Size Gel Memory Foam Mattress Luxury Medium Feel Made in USA**Foam Global**$332.08**4.3★**▲ 196%**](https://www.amazon.com/dp/B0FSKLXTS6) [**Matini Home Custom Size Foam Mattress & Topper-100% Organic or Water-Resistant Cover-Firm Medium or Plush Feel W/Optional Gel Memory Foam for Camper Trailer Bed Home & DIY Projects Made in USA**Matini Home**$320.88**4.5★**▲ 154%**](https://www.amazon.com/dp/B0F7TYGP4G) [**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.59**4.8★**▲ 92%**](https://www.amazon.com/dp/B07664K1CW) [**HOMBYS Upholstery Foam Memory 1/4 Height 42 L x 24 W High Density Foam Padding Couch Cushion Support Cut to Size Foam Furniture Replacement Pad for Sofa Mattress Sag Support (0.25 H Blue)**HOMBYS**$16.60**4.2★**▲ 87%**](https://www.amazon.com/dp/B0DQ4XGK5Q)
**~~View all trending →~~**
## **What buyers say about memory foam cut to size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**24%
*“Comfy and soft”*
**Quality-Overall**10%
*“Nice quality, easy to work with”*
**Value For Money**7%
*“Great deal”*
**Foam**7%
*“Great foam”*
**Size-Overall**7%
*“the size is accurate”*
**Soft Feel**7%
*“Very Soft Cushion”*
**Advertised Vs Actual Product**6%
*“As described”*
**Cushion**5%
*“Great cushion”*
**Thickness**3%
*“Nice and dense for what I needed”*
**Sleep Quality**2%
*“Most comfortable sleep”*
### **What buyers complain about **
**Size-Overall**10%
*“Wrong sizing”*
**Thickness**8%
*“Not as thick as I thought”*
**Smell**7%
*“Bad smell”*
**Advertised Vs Actual Product**7%
*“not as described”*
**Comfort-Overall**6%
*“Hot and Uncomfortable”*
**Hard Feel**6%
*“Too soft for me”*
**Quality-Overall**6%
*“Cheap garbage”*
**Value For Money**4%
*“too expensive”*
**Durability**4%
*“Fell apart”*
**Cushion**3%
*“Its like NOT having any cushion on the bed”*
### **Top return reasons **
**Size-Overall**37%
**Comfort-Overall**8%
**Advertised Vs Actual Product**7%
**Cushion**7%
**Thickness**7%
**Thin**4%
**Soft Feel**4%
**Value For Money**4%
**Smell**3%
**Hard Feel**3%
## **Common questions**
- **Is memory foam cut to size profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 62 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the memory foam cut to size niche?**
- 40 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in memory foam cut to size?**
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.8%.
- **What does it cost to enter the memory foam cut to size niche?**
- Listings span $7.28–$332.08; the average listing price is $55.66 (sweet spot $15–$100). The average incumbent carries 4,007 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)