---
title: "Mccalls Candles — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mccalls-candles"
last_updated: "2026-08-11T00:32:29.288Z"
locale: en
meta:
description: "Niche score 47/100 · $18K/yr market · 29K searches/yr · $19.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $18K/yr market · 29K searches/yr · $19.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mccalls Candles — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **mccalls candles**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 29Conversion 39Competition 66Returns 91Price range 67Avg price 86Brand share 0Review moat 84Quality gap 70
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****329.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.90–$27.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$18K**
$18K/yr · 29K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mccalls candles is a $18K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mccalls candles market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#895**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**0%**
- McCall's Candles89% - MCCALL'S COUNTRY CANNING4% - A Cheerful Giver4% - CROSSROADS ORIGINAL DESIGNS2% - Our Own Candle Company1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mccalls-candles/trend)
## **Top mccalls candles search terms**
- **mccalls candles**21K/yr+10.1%2.4% conv. - **country candles**7K/yr-8.9%0.5% conv. - **mccalls country candles**681/yr-34.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mccalls-candles/search-terms)
## **Top mccalls candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$5K40%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McCalls Candles | Country Store | 26 oz Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Rosehips Apples & Spice Fragrance**McCall's Candles**$26.12**4.7★288 rev](https://www.amazon.com/dp/B002CNEWQQ) [2**Mason Jar Candle by McCalls: Grandmas Kitchen Scent**McCall's Candles**$14.53**3.0★2 rev](https://www.amazon.com/dp/B0DYYCM3K4) [3**McCalls Candles | Mulled Apple Cider | 18 oz Scented Candle | Indulgence Collection | USA-Poured | Double Wick | Grooved Jar with Carrying Handle | Warm Spiced Fall & Winter Fragrance**McCall's Candles**$19.14**4.1★14 rev](https://www.amazon.com/dp/B08JP92H23) [4**McCalls Candles | Farmers Market | 26 oz Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Nutmeg Cinnamon & Clove Spice Fragrance**McCall's Candles**$24.66**4.6★60 rev](https://www.amazon.com/dp/B002VZKDN6) [5**McCalls Candles | Mulberry | 26 oz Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Sweet & Tart Berry Fragrance**McCall's Candles**$26.28**4.3★165 rev](https://www.amazon.com/dp/B003HOVPS2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McCalls Candles | Spirit of 76 | 8 oz Scented Candle | American Patriot Collection | USA-Poured | Single Wick | Amber Jar with Wooden Lid | Vanilla Bourbon Oak & Musk Fragrance**McCall's Candles**$14.75**1 rev6mo ago](https://www.amazon.com/dp/B0GKBBF4K3) [**McCalls Candles | State Fair | 18 oz Scented Candle | Indulgence Collection | USA-Poured | Double Wick | Grooved Jar with Carrying Handle | Caramel Apple Fragrance**McCall's Candles**$15.06**145 rev1y ago](https://www.amazon.com/dp/B0FHWXDHTN) [**McCalls Candles | Apples & Pumpkins | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Spiced Autumn Harvest Fragrance**McCall's Candles**$16.10**5 rev1y ago](https://www.amazon.com/dp/B0F7ZWXFGF) [**Mason Jar Candle by McCalls: Grandmas Kitchen Scent**McCall's Candles**$14.53**2 rev1y ago](https://www.amazon.com/dp/B0DYYCM3K4) [**McCalls Candles | State Fair | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Caramel Apple Cinnamon & Vanilla Pie Crust Fragrance**McCall's Candles**$13.70**57 rev1y ago](https://www.amazon.com/dp/B0DYYGMKZ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**McCalls Candles | Spirit of 76 | 8 oz Scented Candle | American Patriot Collection | USA-Poured | Single Wick | Amber Jar with Wooden Lid | Vanilla Bourbon Oak & Musk Fragrance**McCall's Candles**$14.75**5.0★**▲ 358%**](https://www.amazon.com/dp/B0GKBBF4K3) [**McCalls Candles | State Fair | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Caramel Apple Cinnamon & Vanilla Pie Crust Fragrance**McCall's Candles**$13.70**4.3★**▲ 353%**](https://www.amazon.com/dp/B0DYYGMKZ5) [**McCalls Candles | Mothers Day | 26 oz Classic Jar Candle | USA-Poured | Rustic Jar with Carrying Handles | Floral & Fruity Warmth Fragrance**McCall's Candles**$17.43**4.3★**▲ 352%**](https://www.amazon.com/dp/B0DM3BNQ1B) [**Forest Balsam 16 oz Double Wick by McCalls Candles**McCall's Candles**$17.46**4.3★**▲ 350%**](https://www.amazon.com/dp/B0DYYGHBZS) [**McCalls Candles | Autumn Leaves | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Hazelnut & Maple Spice Fragrance**McCall's Candles**$15.71**5.0★**▲ 302%**](https://www.amazon.com/dp/B0C61LCLLX)
**~~View all trending →~~**
## **What buyers say about mccalls candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“The fragrance is wonderful”*
**Quality-Overall**13%
*“they are consistently fine quality candles”*
**Brightness/Shine/Glow**6%
*“Fragrant beautiful candle”*
**Durability**2%
*“they last so long”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Value For Money**2%
*“Great value”*
**Warmth**1%
*“WARM AND LONG LASTING”*
**Gifting Purpose**1%
*“it came back with A Cheerful Giver”*
**Recycle/Reuse**1%
*“I hope they start using box bc the are recyclable too”*
**Size-Overall**1%
*“Great value for a large”*
### **What buyers complain about **
**Smell**61%
*“The candle has no smell when you burn it”*
**Value For Money**17%
*“Wasted product, wasted shipping cost, and it will be a waste of your time”*
**Thickness**11%
*“Glass container too thin”*
**Strength**6%
*“It is not as strong as I was hoping for”*
### **Top return reasons **
**Smell**60%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Cushion**4%
**Stain Resistance**3%
**Drop/Impact Protection**3%
**Ease Of Use**3%
**Durability**3%
**Mechanism Issues**1%
## **Common questions**
- **Is mccalls candles profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mccalls candles niche?**
- 5 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mccalls candles?**
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 1.2%.
- **When does demand for mccalls candles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the mccalls candles niche?**
- Listings span $8.90–$27.51; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.
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