---
title: "Matted Frame for 5x7 Picture — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/matted-frame-for-5x7-picture"
last_updated: "2026-08-11T00:47:39.008Z"
locale: en
meta:
description: "Niche score 45/100 · $40K/yr market · 56K searches/yr · $15.24 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $40K/yr market · 56K searches/yr · $15.24 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Matted Frame for 5x7 Picture — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **matted frame for 5x7 picture**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 41Conversion 56Competition 66Returns 49Price range 58Avg price 76Brand share 70Review moat 23Quality gap 25
**Avg price**
**Great****$15.24**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.86–$29.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,578.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$40K**
$40K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, matted frame for 5x7 picture is a $40K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matted frame for 5x7 picture market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$61K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#322**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**32%**
- upsimples27% - wallwisy12% - Golden State Art9% - Americanflat8% - decorUhome7% - FLECHAZO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — +12.7% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/matted-frame-for-5x7-picture/trend)
## **Top matted frame for 5x7 picture search terms**
- **frame matted to 5x7**10K/yr+25.7%3.8% conv. - **5x7 matted frame**11K/yr+27.0%2.9% conv. - **frame with mat for 5x7 print**8K/yr+8.5%4.5% conv. - **picture frame matted to 5x7**7K/yr+0.3%3.6% conv. - **matted to 5x7 picture frame**8K/yr-25.4%5.3% conv. - **matted 5x7 picture frame**6K/yr+18.9%4.1% conv. - **picture frame with mat for 5x7 photo**4K/yr+62.7%3.2% conv. - **5x7 picture frame mat**3K/yr+11.7%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/matted-frame-for-5x7-picture/search-terms)
## **Top matted frame for 5x7 picture products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack**upsimples**$5.81**4.5★41,299 rev](https://www.amazon.com/dp/B0B1CNJL7N) [2**wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1**wallwisy**$10.05**4.6★991 rev](https://www.amazon.com/dp/B0DPV95XBD) [3**decorUhome 8x10 Picture Frame Fits 5x7 Photos with Mat M01BK**decorUhome**$5.63**4.5★2,918 rev](https://www.amazon.com/dp/B0CQVCSHW2) [4**upsimples 8x10 Picture Frame Set of 5 Display Pictures 5x7 with Mat or 8 x 10 Without Wall Gallery Photo Frames Black**upsimples**$17.54**4.6★72,210 rev](https://www.amazon.com/dp/B08XVP48KQ) [5**FLECHAZO Natural Walnut 6x8 Picture Frame Wood with Mat for 5x7 Photos**FLECHAZO**$23.62**4.6★319 rev](https://www.amazon.com/dp/B0BTV5BVQJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THKRLOF 8x10 Picture Frame Natural Teak Wood with Mat for 5x7 Original Natural Solid Wood 8 by 10 Photo Frames with Tempered Glass Cover for Wall and Tabletop Display**THKRLOF**$26.23**68 rev11mo ago](https://www.amazon.com/dp/B0FNJQ3MZY) [**THKRLOF 8x10 Picture Frame with Mat for 5x7 Wavy Edge Wooden Real Glass Photo Frame for Tabletop and Wall Hanging Green 1 Pack**THKRLOF**$22.14**536 rev1y ago](https://www.amazon.com/dp/B0F1BXP6J5) [**ZLG Golden 8x10 Frame Premium Metal Frame Matted to 5x7 8x10 Picture Frame High Definition Plexiglass Wall Hook Included Set of 1**ZLG**$9.32**123 rev1y ago](https://www.amazon.com/dp/B0DZ719TYX) [**wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1**wallwisy**$10.05**991 rev1y ago](https://www.amazon.com/dp/B0DPV95XBD) [**wallwisy 5x7 Picture Frame Solid Oak Wood 5x7 Photo Frame with Mat to 4x6 7x5 Picture Frames for Wall and Tabletop Display Natural Oak 5 x 7 Frame Set of 1**wallwisy**$8.05**991 rev1y ago](https://www.amazon.com/dp/B0DPVB1BFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZLG Golden 8x10 Frame Premium Metal Frame Matted to 5x7 8x10 Picture Frame High Definition Plexiglass Wall Hook Included Set of 1**ZLG**$9.32**4.6★**▲ 181%**](https://www.amazon.com/dp/B0DZ719TYX) [**Golden State Art 8x10 Ornate Picture Frame Holds 5x7 Photo Green Gold**Golden State Art**$17.12**4.7★**▲ 154%**](https://www.amazon.com/dp/B0CS87KYB4) [**THKRLOF 8x10 Picture Frame with Mat for 5x7 Wavy Edge Wooden Real Glass Photo Frame for Tabletop and Wall Hanging Green 1 Pack**THKRLOF**$22.14**4.7★**▲ 144%**](https://www.amazon.com/dp/B0F1BXP6J5) [**THKRLOF 8x10 Picture Frame Natural Teak Wood with Mat for 5x7 Original Natural Solid Wood 8 by 10 Photo Frames with Tempered Glass Cover for Wall and Tabletop Display**THKRLOF**$26.23**4.5★**▲ 133%**](https://www.amazon.com/dp/B0FNJQ3MZY) [**wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1**wallwisy**$10.05**4.6★**▲ 87%**](https://www.amazon.com/dp/B0DPV95XBD)
**~~View all trending →~~**
## **What buyers say about matted frame for 5x7 picture**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**35%
*“Good Frame”*
**Quality-Overall**17%
*“Great Quality with Great Display Options”*
**Value For Money**11%
*“Good Value”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Wood Quality**2%
*“Decent quality, love the natural wood color”*
**Color**2%
*“LOVE THIS COLOR”*
**Material Quality**2%
*“material is good, very sturdy, i did expected of it to be glass”*
**Strength**1%
*“Its really sturdy”*
**Size-Overall**1%
*“The fit is perfect as described”*
### **What buyers complain about **
**Quality-Overall**19%
*“Seems cheap looking and quality”*
**Frame Quality**18%
*“The frame is very cheap”*
**Material Quality**11%
*“It was plastic”*
**Value For Money**6%
*“An expensive look for a fraction of the price”*
**Advertised Vs Actual Product**6%
*“Product info wrong”*
**Strength**4%
*“The clear plastic in front is a bit flimsy”*
**Size-Overall**4%
*“It is too small”*
**Durability**3%
*“Breaks easily if you move it a lot”*
**Color**2%
*“it is black”*
**Thickness**2%
*“Not nearly thick enough”*
### **Top return reasons **
**Frame Quality**47%
**Size-Overall**26%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Color**4%
**Material Quality**4%
**Value For Money**3%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Scratch Resistance**1%
## **Common questions**
- **Is matted frame for 5x7 picture profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the matted frame for 5x7 picture niche?**
- 20 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in matted frame for 5x7 picture?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 3.0%.
- **When does demand for matted frame for 5x7 picture peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the matted frame for 5x7 picture niche?**
- Listings span $4.86–$29.00; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 8,579 reviews — the moat a new listing must climb.
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