---
title: "Matcha Set — $8.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/matcha-set"
last_updated: "2026-08-09T02:47:32.899Z"
locale: en
meta:
description: "Niche score 68/100 · $8.2M/yr market · 8.4M searches/yr · $17.72 avg price. Clears our launch bar. Data updated Aug 2026."
"og:description": "Niche score 68/100 · $8.2M/yr market · 8.4M searches/yr · $17.72 avg price. Clears our launch bar. Data updated Aug 2026."
"og:title": "Matcha Set — $8.2M/yr Amazon US Niche (2026) - Flapen"
---
# **matcha set**
**Launch it**
A $8.2M/yr market growing +3.1% this quarter with returns at 1.0% — clears our launch bar.
Market size 100Growth 29Conversion 63Competition 77Returns 95Price range 71Avg price 82Brand share 87Review moat 55Quality gap 23
**Market size**
**Incredible****$8.2M**
$8.2M/yr · 8.4M searches
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.72**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$6.24–$36.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,317.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, matcha set is a $8.2M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Launch it — 68/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matcha set market data**
- **Units sold / yr**
- **400K–500K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$7.1M–$8.9M**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#2,334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**48%**
Top 20: 87%
**Top-5 click share**
**38%**
Top 20: 78%
**Open market**
**47%**
- YIBO15% - Clay&Fire10% - JBER8% - TANG PIN7% - HUSHHAVN7% - TURIMON5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
300K200KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/matcha-set/trend)
## **Top matcha set search terms**
- **matcha set**2.0M/yr+33.3%2.6% conv. - **matcha whisk**1.4M/yr+16.2%8.0% conv. - **matcha whisk set**2.1M/yr-31.4%3.9% conv. - **matcha kit**1.1M/yr+2.0%3.2% conv. - **matcha bowl**591K/yr+0.8%1.7% conv. - **matcha bowl set**140K/yr+7.3%1.8% conv. - **matcha accessories**89K/yr+10.6%0.6% conv. - **matcha kit set**105K/yr+2.5%2.9% conv. - **matcha set kit**114K/yr-9.7%2.7% conv. - **macha whisk set**88K/yr+4.8%3.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/matcha-set/search-terms)
## **Top matcha set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$246K6%$492K9%$738K12%$984K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YIBO Matcha Whisk Set With Bowl Ceramic Matcha Making Kit Includes Bamboo Whisk (Chasen) Holder Stand Powder Starter Sifter Scoop Measuring Spoon & Cup Tea Tools For Ceremony (Mottled Green)**YIBO**$19.73**4.6★326 rev](https://www.amazon.com/dp/B0FQJ9F873) [2**JBER Matcha Whisk Set 7PCS Matcha Set with Bamboo Whisk and Ceramic Bowl**JBER**$17.83**4.8★715 rev](https://www.amazon.com/dp/B0FM7WBJB4) [3**TANG PIN Matcha Set - Match Bowl and Whisk 15 OZ Matcha Whisk Set**TANG PIN**$28.49**4.8★1,261 rev](https://www.amazon.com/dp/B0C5GQ6DXM) [4**HUSHHAVN Matcha Whisk Set Ceramic Matcha Set Includes Bowl & Holder Bamboo Whisk (Chasen) Scoop Spoon and Sifter 6PCS Matcha Kit Covers Everything Needed for Making Matcha (Green)**HUSHHAVN**$16.61**4.7★324 rev](https://www.amazon.com/dp/B0FRSMRNYH) [5**Clay&Fire Matcha Whisk Set 9 pcs Ceramic Matcha Set Gifts for Women**Clay&Fire**$17.12**4.5★673 rev](https://www.amazon.com/dp/B0F4QCF1ZR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Matcha Whisk Set with Ceramic Bowl - Complete Matcha Making Kit Bamboo Whisk (Chasen) Whisk Holder Matcha Powder Sifter Scoop Japanese Tea Ceremony ToolsGreen**YIBO**$10.32**280 rev3mo ago](https://www.amazon.com/dp/B0GWZZ1C6Z) [**ZoeMeilil Matcha Whisk Set Ceramic Matcha Bowl with Pour Spout Bamboo Whisk Whisk Holder Scoop Sifter Japanese Matcha Kit for Beginners (Pink)**ZoeMeilil**$10.54**23 rev4mo ago](https://www.amazon.com/dp/B0GVCJZBQZ) [**ZENSO Premium Matcha Whisk Set 10 Piece Japanese Matcha Tea Ceremony Kit | Matcha Bowl Tea Canister Purple Bamboo Whisk Whisk Holder Sifter Scoop & Scoop Holder Cup Cloth Spoon - Dark Gray**Zenso**$36.54**158 rev8mo ago](https://www.amazon.com/dp/B0FQV7KS4J) [**HUSHHAVN Matcha Whisk Set Ceramic Matcha Set Includes Bowl & Holder Bamboo Whisk (Chasen) Scoop Spoon and Sifter 6PCS Matcha Kit Covers Everything Needed for Making Matcha (Green)**HUSHHAVN**$16.61**324 rev9mo ago](https://www.amazon.com/dp/B0FRSMRNYH) [**Matcha Whisk - 2-pack Bamboo Matcha Whisk Set**JUL WIND**$11.25**548 rev10mo ago](https://www.amazon.com/dp/B0FHQCZLPX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZoeMeilil Matcha Whisk Set Ceramic Matcha Bowl with Pour Spout Bamboo Whisk Whisk Holder Scoop Sifter Japanese Matcha Kit for Beginners (Pink)**ZoeMeilil**$10.54**4.6★**▲ 229%**](https://www.amazon.com/dp/B0GVCJZBQZ) [**Matcha Whisk Set with Ceramic Bowl - Complete Matcha Making Kit Bamboo Whisk (Chasen) Whisk Holder Matcha Powder Sifter Scoop Japanese Tea Ceremony ToolsGreen**YIBO**$10.32**4.5★**▲ 226%**](https://www.amazon.com/dp/B0GWZZ1C6Z) [**HUSHHAVN Matcha Whisk Set Ceramic Matcha Set Includes Bowl & Holder Bamboo Whisk (Chasen) Scoop Spoon and Sifter 6PCS Matcha Kit Covers Everything Needed for Making Matcha (Green)**HUSHHAVN**$16.61**4.7★**▲ 212%**](https://www.amazon.com/dp/B0FRSMRNYH) [**JBER Matcha Whisk Set 7PCS Matcha Set with Bamboo Whisk and Ceramic Bowl**JBER**$17.83**4.8★**▲ 146%**](https://www.amazon.com/dp/B0FM7WBJB4) [**Clay&Fire Matcha Whisk Handcrafted Bamboo Whisk for Matcha Powder (Yellow)**Clay&Fire**$6.24**4.5★**▲ 133%**](https://www.amazon.com/dp/B0FL2SM8XP)
**~~View all trending →~~**
## **What buyers say about matcha set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Great quality set”*
**Value For Money**12%
*“Good value for price”*
**Color**7%
*“Beautiful color”*
**Ease Of Use**6%
*“easy to handle”*
**Taste-Overall**5%
*“smooth taste”*
**Advertised Vs Actual Product**4%
*“exactly as pictured”*
**Gifting Purpose**4%
*“lovely gift”*
**Ease Of Cleaning**4%
*“Cleans up nicely”*
**Durability**3%
*“The set is durable”*
**Strength**3%
*“they are pretty sturdy”*
### **What buyers complain about **
**Durability**20%
*“Breaks easily”*
**Quality-Overall**20%
*“Terrible quality, sooo flimsy”*
**Value For Money**5%
*“Not worth, spend a little more to get something much better”*
**Size-Overall**4%
*“The teacup is small”*
**Strength**4%
*“Very weak”*
**Taste-Overall**3%
*“Bland/weak Taste”*
**Color**3%
*“The color is not as shown in the picture”*
**Bitter**2%
*“super bitter”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Thickness**2%
*“I don't know if it's thinner”*
### **Top return reasons **
**Value For Money**15%
**Size-Overall**15%
**Quality-Overall**13%
**Color**10%
**Functionality-Overall**8%
**Advertised Vs Actual Product**7%
**Durability**7%
**Product Condition**5%
**Material Quality**3%
**Strength**3%
## **Common questions**
- **Is matcha set profitable to sell on Amazon United States?**
- The niche generates $8.2M/yr across 46 tracked products. 17 of 18 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Launch it (68/100).
- **How competitive is the matcha set niche?**
- 36 brands and 45 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in matcha set?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for matcha set peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the matcha set niche?**
- Listings span $6.24–$36.54; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.
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