---
title: "Marshmallow Fireside Candle — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/marshmallow-fireside-candle"
last_updated: "2026-08-10T12:38:52.350Z"
locale: en
meta:
description: "Niche score 40/100 · $23K/yr market · 25K searches/yr · $26.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $23K/yr market · 25K searches/yr · $26.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Marshmallow Fireside Candle — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **marshmallow fireside candle**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 7Conversion 42Competition 36Returns 96Price range 93Avg price 95Brand share 18Review moat 68Quality gap 45
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.99–$57.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****766.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-36.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$23K**
$23K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, marshmallow fireside candle is a $23K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marshmallow fireside candle market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$40K–$54K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#3,341**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**5%**
- Bath & Body Works51% - S&M Candle Factory24% - WoodWick(ウッドウィック)7% - The Scent Galaxy7% - Alune4% - Generic2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/marshmallow-fireside-candle/trend)
## **Top marshmallow fireside candle search terms**
- **marshmallow fireside candle**13K/yr-46.7%3.2% conv. - **marshmallow fireside**7K/yr-18.2%2.9% conv. - **marshmallow fireside bath and body works**5K/yr-36.3%6.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/marshmallow-fireside-candle/search-terms)
## **Top marshmallow fireside candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marshmallow Fireside Candle ~ Highly Scented Large 3-Wick Candle ~ Soy and Coconut Wax Blend**S&M Candle Factory**$23.22**4.2★24 rev](https://www.amazon.com/dp/B0CZK3FHQ7) [2**Bath & Body Works 3 Wick Marshmallow Fireside**Bath & Body Works**$27.61**4.6★408 rev](https://www.amazon.com/dp/B00RZX3VCE) [3**Bath & Body Works Slatkin & Co Marshmallow Fireside Wallflower Home Fragrance 2 bulb refills**Bath & Body Works**$13.99**4.6★555 rev](https://www.amazon.com/dp/B005MLM0DM) [4**Bath & Body Works Slatkin Wallflower Bulb Refills - Marshmallow Fireside - TWO boxes FOUR bulbs!**Bath & Body Works**$22.87**4.6★86 rev](https://www.amazon.com/dp/B007M0SIQE) [5**Marshmallow Fireside Wax Melts-Highly Scented Candle Wax Melts-Hand Poured 2 Pack of 6**The Scent Galaxy**$14.56**4.3★105 rev](https://www.amazon.com/dp/B08HY38KYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Marshmallow Fireside - 8 Wallflowers Home Fragrance Refill with a Marbela Natural Oats Sample Soap.**Bath & Body Works**$57.52**1 rev10mo ago](https://www.amazon.com/dp/B0FTJ5XT5N) [**Marshmallow Fireside Parfum Mist - Inspired by BBWs Marshmallow Fireside | Long Lasting Scent | Fragrance Dupe**Generic**$22.00**4 rev1y ago](https://www.amazon.com/dp/B0DL311B5Q) [**Alune Perfume Inspired by B&BW Scents (Marshmallow Fireside 1.7oz | 50ml Spray)**Alune**$44.82**13 rev2y ago](https://www.amazon.com/dp/B0D6F73ZQ8) [**Marshmallow Fireside Candle ~ Highly Scented Large 3-Wick Candle ~ Soy and Coconut Wax Blend**S&M Candle Factory**$23.22**24 rev2y ago](https://www.amazon.com/dp/B0CZK3FHQ7) [![VINEVIDA [4oz] Marshmallow Fireside Fragrance Oil for Candle Making and Soap Making - Premium Candle Scents for Soy Candles](https://m.media-amazon.com/images/I/21UkiEn5WvL.jpg)**VINEVIDA \[4oz\] Marshmallow Fireside Fragrance Oil for Candle Making and Soap Making - Premium Candle Scents for Soy Candles**VINEVIDA**$19.84**50 rev3y ago](https://www.amazon.com/dp/B0BRBH42Q6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.27**4.7★**▲ 663%**](https://www.amazon.com/dp/B003B6BQOY) [**Bath & Body Works White Barn 3-Wick Candle w/Essential Oils - 14.5 oz - 2021 Christmas Scents! (Marshmallow Fireside)**Bath & Body Works**$40.19**4.6★**▲ 617%**](https://www.amazon.com/dp/B09JMNT954) [**Bath & Body Works Marshmallow Fireside - 8 Wallflowers Home Fragrance Refill with a Marbela Natural Oats Sample Soap.**Bath & Body Works**$57.52**5.0★**▲ 366%**](https://www.amazon.com/dp/B0FTJ5XT5N) [**Marshmallow Fireside Candle ~ Highly Scented Large 3-Wick Candle ~ Soy and Coconut Wax Blend**S&M Candle Factory**$23.22**4.2★**▲ 146%**](https://www.amazon.com/dp/B0CZK3FHQ7) [**Bath and Body Works 2018 Holiday Limited Edition 3-Wick Candle (Marshmallow Fireside)**Bath & Body Works**$36.37**4.4★**▲ 145%**](https://www.amazon.com/dp/B07J4ZLF7M)
**~~View all trending →~~**
## **What buyers say about marshmallow fireside candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Amazing Smell”*
**Brightness/Shine/Glow**9%
*“Great candle”*
**Durability**5%
*“Long lasting”*
**Quality-Overall**5%
*“Great Candles”*
**Fire Resistance**3%
*“Love the burn”*
**Value For Money**2%
*“Bought on sale, great value”*
**Audio Quality**1%
*“Love the sound and enough scented”*
**Efficiency**1%
*“Really does the job in my small house”*
**Gifting Purpose**1%
*“Nice gift”*
**Ease Of Use**0%
*“Easy to order”*
### **What buyers complain about **
**Smell**66%
*“Horrible smell”*
**Durability**6%
*“It was broke when I received it”*
**Fun/Entertainment Experience**6%
*“he doesnt get to enjoy it”*
**Flammable**5%
*“They do burn down rather quick”*
**Value For Money**3%
*“Expensive though”*
### **Top return reasons **
**Smell**71%
**Size-Overall**6%
**Advertised Vs Actual Product**4%
**Leak-Proof**4%
**Defective Material/Parts**4%
**Value For Money**4%
**Maintenance And Repair**1%
**Functionality-Overall**1%
**Strength**1%
**Gifting Purpose**1%
## **Common questions**
- **Is marshmallow fireside candle profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the marshmallow fireside candle niche?**
- 9 brands and 56 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in marshmallow fireside candle?**
- Top complaints mined from reviews: Smell, Durability, Fun/Entertainment Experience. The return rate is 0.9%.
- **When does demand for marshmallow fireside candle peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the marshmallow fireside candle niche?**
- Listings span $13.99–$57.52; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 767 reviews — the moat a new listing must climb.
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