---
title: "Mario Plates — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mario-plates"
last_updated: "2026-08-11T01:21:59.550Z"
locale: en
meta:
description: "Niche score 65/100 · $126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mario Plates — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **mario plates**
**Worth a look**
Shows a thin review moat (60 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 55Conversion 62Competition 85Returns 79Price range 70Avg price 83Brand share 95Review moat 97Quality gap 38
**Review moat**
**Incredible****59.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.11**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.52–$34.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+28.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$126K**
$126K/yr · 129K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, mario plates is a $126K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario plates market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$109K–$145K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#1,849**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**38%**
Top 20: 80%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**58%**
- Fuyhiuous9% - FetionSung9% - TEOY8% - DoMiDoLa8% - Uywgaun5% - Sacuoskdyu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mario-plates/trend)
## **Top mario plates search terms**
- **mario plates**33K/yr+25.4%4.3% conv. - **super mario plates**17K/yr+37.6%3.2% conv. - **mario plates and napkins**16K/yr+27.6%6.5% conv. - **mario birthday plates**14K/yr+51.2%4.5% conv. - **mario party plates**11K/yr+32.4%3.6% conv. - **super mario plates and napkins**8K/yr+18.5%5.1% conv. - **mario napkins**9K/yr+17.5%2.3% conv. - **mario paper plates**6K/yr+18.8%4.0% conv. - **super mario napkins**6K/yr+25.1%2.0% conv. - **mario party plates and napkins**5K/yr+18.4%5.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mario-plates/search-terms)
## **Top mario plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$11K12%$15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mario Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Mario Party Supplies Mario Theme Party Decorations**TEOY**$22.14**4.6★37 rev](https://www.amazon.com/dp/B0GHTWVHWG) [2**Fuyhiuous 40Pack Mario birthday Party Supplies include 20 plates 20 napkins for the Mario party decoration**Fuyhiuous**$16.34**4.5★54 rev](https://www.amazon.com/dp/B0BLTVZCRN) [3**40pcs Super Bros Party Supplies include 20 plates 20 napkins for the Super Bros birthday party decoration**DoMiDoLa**$15.94**4.1★45 rev](https://www.amazon.com/dp/B0C2MK9NFQ) [4**40Pcs Mario birthday Party Supplies include 20 plates 20 napkins for the Mario party decoration**FetionSung**$14.57**4.5★77 rev](https://www.amazon.com/dp/B0FQBLWF3V) [5**Uywgaun 96 Pcs Dots Birthday Party Decorations Paper Party Plates and Napkins for Dots Themed Party Supplies Dessert Tableware Set for Kids Woman Girls Birthday Party Serves 24**Uywgaun**$21.88**4.9★12 rev](https://www.amazon.com/dp/B0GHRCKQ91)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mario Party Tableware 20 Plates and 20 Napkins and Tablecloth71 x 42 Super Bros Birthday Party Decorate Supplies**PEACHPUNK**$19.83**9 rev2mo ago](https://www.amazon.com/dp/B0H1R6WV7P) [**Mario Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Mario Party Supplies Mario Theme Party Decorations**Aorsewynn**$15.84**2 rev3mo ago](https://www.amazon.com/dp/B0GY81Y3H2) [**Mario Birthday Party Supplies 10Pcs 9 Inch Plates 10Pcs 7 Inch Plates 20 Napkins and 1 Tablecloth Mario Party Decorations**LYYCLFQ**$19.91**13 rev3mo ago](https://www.amazon.com/dp/B0GWX8J656) [**latest Mario Party Tableware 20 Plates and 20 Napkins and Tablecloth71 x 42 Super Bros Birthday Party Decorate Supplies**88xiaoyun**$17.85**43 rev4mo ago](https://www.amazon.com/dp/B0GSK44B9Z) [**41pc Mario Birthday Party Tablewares Set 20 Plates 20 Napkins and 1 Tablecloth Mario Party Decorations**PARTY SUPE**$19.12**24 rev4mo ago](https://www.amazon.com/dp/B0GR7P915X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mario Party Tableware 20 Plates and 20 Napkins and Tablecloth71 x 42 Super Bros Birthday Party Decorate Supplies**PEACHPUNK**$19.83**4.1★**▲ 116%**](https://www.amazon.com/dp/B0H1R6WV7P) [**Mario Birthday Party Supplies 10Pcs 9 Inch Plates 10Pcs 7 Inch Plates 20 Napkins and 1 Tablecloth Mario Party Decorations**LYYCLFQ**$19.91**3.6★**▲ 115%**](https://www.amazon.com/dp/B0GWX8J656) [**Mario Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Mario Party Supplies Mario Theme Party Decorations**Aorsewynn**$15.84**4.0★**▲ 114%**](https://www.amazon.com/dp/B0GY81Y3H2) [**Retro Brother Video Games Themed Party Supplies for Kids Birthday Celebration Cartoon Brothers Party Decorations Disposable Tableware Set With Plates Cups Napkins & Cutlery For 20 Guests**PIXEL PLUNGE**$21.36**4.8★**▲ 79%**](https://www.amazon.com/dp/B0FZ94W1DM) [**Uywgaun 96 Pcs Dots Birthday Party Decorations Paper Party Plates and Napkins for Dots Themed Party Supplies Dessert Tableware Set for Kids Woman Girls Birthday Party Serves 24**Uywgaun**$21.88**4.9★**▲ 65%**](https://www.amazon.com/dp/B0GHRCKQ91)
**~~View all trending →~~**
## **What buyers say about mario plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Nice quality perfect for small party decor”*
**Color**12%
*“Color is good”*
**Advertised Vs Actual Product**9%
*“Looks as pictured”*
**Design-Overall**8%
*“I like the colors and designs”*
**Value For Money**8%
*“Good price”*
**Durability**5%
*“The quality was impressive—definitely durable”*
**Size-Overall**3%
*“Good size and cute”*
**Assembly/Installation**3%
*“everything looked great once it was set up”*
**Graphic/Print**3%
*“Good clear printed images on a everything with vurbat colors”*
**Material Quality**3%
*“Excelente material”*
### **What buyers complain about **
**Size-Overall**15%
*“were just loose”*
**Value For Money**15%
*“Not worth even half the price”*
**Strength**10%
*“not super strong”*
**Thickness**9%
*“The plates are thin”*
**Advertised Vs Actual Product**7%
*“Not as advertised”*
**Quality-Overall**7%
*“Cons: it is overpriced for the quality”*
**Smell**6%
*“The chemical smell is on everything”*
**Leak-Proof**2%
*“Ballons leaked the helium”*
**Color**2%
*“The napkins are a little color faded looking”*
**Durability**1%
*“Sad they weren't more durable”*
### **Top return reasons **
**Size-Overall**38%
**Value For Money**17%
**Advertised Vs Actual Product**12%
**Quality-Overall**11%
**Color**7%
**Material Quality**2%
**Print Quality**2%
**Strength**2%
**Smell**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is mario plates profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 54 tracked products. 11 of 31 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the mario plates niche?**
- 42 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in mario plates?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 1.8%.
- **When does demand for mario plates peak?**
- Demand peaks in Apr–May; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the mario plates niche?**
- Listings span $6.52–$34.49; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.
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