---
title: "Mario Birthday Invitations — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mario-birthday-invitations"
last_updated: "2026-08-10T23:36:54.696Z"
locale: en
meta:
description: "Niche score 30/100 · $12K/yr market · 22K searches/yr · $11.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $12K/yr market · 22K searches/yr · $11.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mario Birthday Invitations — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **mario birthday invitations**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 15Conversion 55Competition 11Returns 93Price range 31Avg price 48Brand share 10Review moat 75Quality gap 19
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****501.44**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.73**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.03–$18.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$12K**
$12K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, mario birthday invitations is a $12K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario birthday invitations market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$18K–$23K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#1,082**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**9**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- HAPPY CHOICES53% - ELGADO17% - FIRE ROSE17% - Hallmark5% - Yangmics Direct4% - Amscan4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -20.2% search growth over the last 90 days.
1K600Spike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mario-birthday-invitations/trend)
## **Top mario birthday invitations search terms**
- **mario birthday invitations**9K/yr-17.4%2.1% conv. - **super mario birthday invitations**4K/yr-27.0%2.1% conv. - **mario invitations birthday**3K/yr-37.7%3.8% conv. - **mario party invitations**3K/yr-11.6%2.4% conv. - **mario invitations**2K/yr+6.8%1.6% conv. - **super mario invitations birthday**2K/yr-15.6%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mario-birthday-invitations/search-terms)
## **Top mario birthday invitations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 30 Invitation Cards Super M -Themed Happy Birthday Invitation Cards - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**HAPPY CHOICES**$14.47**4.5★325 rev](https://www.amazon.com/dp/B0BSCQKRRN) [2**ELGADO 20pcs children Birthday Party Invitations children Invitations Birthday Party Supplies Decoration**ELGADO**$7.86**5.0★8 rev](https://www.amazon.com/dp/B0CQK218D6) [3**LEOWEST 20pcs super mario Birthday Party Invitations super mario Invitations Birthday Party Supplies Decoration (Invitations2)**FIRE ROSE**$7.94**4.5★42 rev](https://www.amazon.com/dp/B0BYVWXTPD) [4**Set of 20 Classic Video GameThemed Happy Birthday Invitation Cards & Envelopes - Lightweight (240g) Postcard Style Invites for the Perfect Party Pack**HAPPY CHOICES**$17.27**4.5★325 rev](https://www.amazon.com/dp/B0847NFNN3) [5**Set of 30 Classic Video Game Themed Happy Birthday Invitation Cards & Envelopes - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**HAPPY CHOICES**$18.99**4.5★325 rev](https://www.amazon.com/dp/B0BSCRF475)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark Nintendo Super Mario Bros. Birthday Card (New Level of Fun) for Kids Teens Gamers**Hallmark**$6.03**118 rev1y ago](https://www.amazon.com/dp/B0DGZHYT9X) [**ELGADO 20pcs children Birthday Party Invitations children Invitations Birthday Party Supplies Decoration**ELGADO**$7.86**8 rev2y ago](https://www.amazon.com/dp/B0CQK218D6) [**Hallmark Nintendo Super Mario Bros. Cards (12 Blank Cards with Envelopes) for Birthdays Back to School Any Occasion**Hallmark**$9.91**1,074 rev3y ago](https://www.amazon.com/dp/B0CB8Y133H) [**LEOWEST 20pcs super mario Birthday Party Invitations super mario Invitations Birthday Party Supplies Decoration (Invitations2)**FIRE ROSE**$7.94**42 rev3y ago](https://www.amazon.com/dp/B0BYVWXTPD) [**Set of 30 Invitation Cards Super M -Themed Happy Birthday Invitation Cards - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**HAPPY CHOICES**$14.47**325 rev3y ago](https://www.amazon.com/dp/B0BSCQKRRN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELGADO 20pcs children Birthday Party Invitations children Invitations Birthday Party Supplies Decoration**ELGADO**$7.86**5.0★**▲ 126%**](https://www.amazon.com/dp/B0CQK218D6) [**Hallmark Nintendo Super Mario Bros. Cards (12 Blank Cards with Envelopes) for Birthdays Back to School Any Occasion**Hallmark**$9.91**4.8★**▲ 51%**](https://www.amazon.com/dp/B0CB8Y133H) [**Hallmark Nintendo Super Mario Bros. Birthday Card (New Level of Fun) for Kids Teens Gamers**Hallmark**$6.03**4.9★**▲ 50%**](https://www.amazon.com/dp/B0DGZHYT9X) [**Set of 30 Classic Video Game Themed Happy Birthday Invitation Cards & Envelopes - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**HAPPY CHOICES**$18.99**4.5★**▲ 41%**](https://www.amazon.com/dp/B0BSCRF475) [**Set of 30 Invitation Cards Super M -Themed Happy Birthday Invitation Cards - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**HAPPY CHOICES**$14.47**4.5★**▲ 14%**](https://www.amazon.com/dp/B0BSCQKRRN)
**~~View all trending →~~**
## **What buyers say about mario birthday invitations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great product”*
**Value For Money**19%
*“Value for money”*
**Advertised Vs Actual Product**11%
*“shown just like advertised”*
**Material Quality**11%
*“Large made with good materials definitely worth the money”*
**Fun/Entertainment Experience**6%
*“The jumbo size makes it feel extra special and fun, not just a regular card you glance at and set aside”*
**Ease Of Use**6%
*“Easy and quick”*
**Design-Overall**2%
*“fun design”*
**Size-Overall**2%
*“The jumbo size makes it feel extra special and fun, not just a regular card you glance at and set aside”*
### **What buyers complain about **
**Size-Overall**55%
*“I was expecting a normal size card, but behold, this card is HUGE”*
**Quality-Overall**26%
*“Not great quality”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**12%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Gifting Purpose**5%
**Ease Of Use**4%
**Wrinkles**2%
**Adhesion/Stickiness**2%
**Paper Quality**2%
**Print Quality**2%
## **Common questions**
- **Is mario birthday invitations profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 9 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the mario birthday invitations niche?**
- 6 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in mario birthday invitations?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 1.1%.
- **When does demand for mario birthday invitations peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the mario birthday invitations niche?**
- Listings span $6.03–$18.99; the average listing price is $11.73 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.
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