---
title: "Trend — marigolds for dia de los muertos - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/marigolds-for-dia-de-los-muertos/trend"
last_updated: "2026-08-07T14:00:03.283Z"
locale: en
meta:
  description: "Niche score 52/100 · $60K/yr market · 155K searches/yr · $16.15 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $60K/yr market · 155K searches/yr · $16.15 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — marigolds for dia de los muertos - Flapen"
---

# **marigolds for dia de los muertos**

**Worth a look**

Shows no brand lock-in (top 5 brands take 53% of clicks), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 62Conversion 30Competition 71Returns 21Price range 76Avg price 78Brand share 82Review moat 75Quality gap 55

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.15**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.87–$41.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****516.26**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+39.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****6.2%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$60K**

$60K/yr · 155K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend