---
title: "Madeleine Pan — $298K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/madeleine-pan"
last_updated: "2026-08-10T23:29:48.425Z"
locale: en
meta:
description: "Niche score 48/100 · $298K/yr market · 236K searches/yr · $16.68 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $298K/yr market · 236K searches/yr · $16.68 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Madeleine Pan — $298K/yr Amazon US Niche (2026) - Flapen"
---
# **madeleine pan**
**Skip it**
Soft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 19Conversion 77Competition 32Returns 52Price range 79Avg price 79Brand share 61Review moat 74Quality gap 23
**Avg price**
**Great****$16.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.63–$40.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****527.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$298K**
$298K/yr · 236K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, madeleine pan is a $298K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **madeleine pan market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$250K–$334K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**24**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**25%**
- HONGBAKE23% - Bellemain21% - USA Pan9% - Myyaowl8% - Vinino7% - Shinsin6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/madeleine-pan/trend)
## **Top madeleine pan search terms**
- **madeleine pan**105K/yr-25.2%5.3% conv. - **madeline pans**73K/yr-1.0%5.9% conv. - **madeleine pans for baking**13K/yr+9.5%6.0% conv. - **madeleine mold**12K/yr+1.0%3.1% conv. - **madeleines pan**12K/yr-9.5%5.5% conv. - **madeline pan**8K/yr+18.1%6.5% conv. - **madeleine pans**6K/yr+1.0%4.3% conv. - **madeleine cookie pan**4K/yr-16.8%5.4% conv. - **madeleine molds**4K/yr-37.5%3.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/madeleine-pan/search-terms)
## **Top madeleine pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$89K40%$119K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HONGBAKE Nonstick Madeleine Pan 2 Pack 12-Cavity Heavy Duty Madeleine Cookies Trays for Oven Baking Warp Resistant Shell Shape Madeleine Mold Cake Pan Champagne Gold**HONGBAKE**$14.90**4.7★740 rev](https://www.amazon.com/dp/B09N1C66NP) [2**Bellemain Nonstick Madeleine Pans 12-Cavity Carbon Steel 2-Pack**Bellemain**$17.92**4.8★3,399 rev](https://www.amazon.com/dp/B00L5HCVSG) [3**USA Pan Bakeware Nonstick Madeleine Pan 16 Well**USA Pan**$22.33**4.8★1,785 rev](https://www.amazon.com/dp/B06XWBXWY8) [4**Myyaowl 2pc Nonstick Madeleine Pan for Baking 12-Cavity Shell Shape Cake and Cookie Mold Tray Carbon Steel Cookie Molds Send Goods from Local Warehouse (2 PC)**Myyaowl**$13.36**4.5★60 rev](https://www.amazon.com/dp/B0FFBFPPSC) [5**Vinino 2-Pack Madeleine Pans for Baking with Reinforced Frame BPA Free**Vinino**$18.01**4.6★58 rev](https://www.amazon.com/dp/B0FSS96LS7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kamehame Madeleine Pan Silicone Madeleine Mold with Metal Reinforced Frame Makes 8 Madeleine Cookies Nonstick Tea Cake Pan for Madeleines Cakelet Pan Warp-Resistant Baking Tray**Kamehame**$8.78**2 rev4mo ago](https://www.amazon.com/dp/B0GT4QRS4M) [**Vinino Madeleine Pans for Baking with Metal Reinforced Frame BPA Free**Vinino**$11.16**58 rev8mo ago](https://www.amazon.com/dp/B0FSS59W59) [**Vinino 2-Pack Madeleine Pans for Baking with Reinforced Frame BPA Free**Vinino**$18.01**58 rev8mo ago](https://www.amazon.com/dp/B0FSS96LS7) [**Myyaowl 2pc Nonstick Madeleine Pan for Baking 12-Cavity Shell Shape Cake and Cookie Mold Tray Carbon Steel Cookie Molds Send Goods from Local Warehouse (2 PC)**Myyaowl**$13.36**60 rev1y ago](https://www.amazon.com/dp/B0FFBFPPSC) [**Shinsin Madeleine Pans Set of 2 Nonstick 12-Cavity Madeleines Mold Cookie Tray for Baking Heavy Duty Warp Resistant Cute Shell Shape Madeleine Mold Cake Pan-Gold**Shinsin**$14.98**74 rev1y ago](https://www.amazon.com/dp/B0FB8QYDCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kamehame Madeleine Pan Silicone Madeleine Mold with Metal Reinforced Frame Makes 8 Madeleine Cookies Nonstick Tea Cake Pan for Madeleines Cakelet Pan Warp-Resistant Baking Tray**Kamehame**$8.78**5.0★**▲ 354%**](https://www.amazon.com/dp/B0GT4QRS4M) [**Vinino Madeleine Pans for Baking with Metal Reinforced Frame BPA Free**Vinino**$11.16**4.6★**▲ 206%**](https://www.amazon.com/dp/B0FSS59W59) [**Fox Run Premium Non-Stick Madeleine Pan Set of 2 12 Cup Shell Cookie Pans**Fox Run**$26.05**4.8★**▲ 167%**](https://www.amazon.com/dp/B0B2GNH4QP) [**Mold Cake Pan for Madeleine ZEENEEK 12-Cavity Non-Stick Spherical Shell Madeline Bakeware for Oven Baking - 2 Pack**ZEENEEK**$16.67**4.5★**▲ 159%**](https://www.amazon.com/dp/B08573Z2C8) [**HYCSC 9 Cavity Madeleine Pan 2Pcs Nonstick Silicone Madeleine Molds Shell Shape Baking Cake Mold Pan(Brick red)**HYCSC**$10.81**4.4★**▲ 142%**](https://www.amazon.com/dp/B0957DNQDL)
**~~View all trending →~~**
## **What buyers say about madeleine pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**22%
*“Nice pans”*
**Quality-Overall**18%
*“Meets the Price and quality requirements”*
**Non-Stick Coating**10%
*“Great non-stick trays”*
**Cooking Experience**7%
*“cook with no issues”*
**Ease Of Cleaning**6%
*“Cleans well”*
**Value For Money**4%
*“Good deal”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**4%
*“Sturdy pans”*
**Adhesion/Stickiness**3%
*“Non stick is amazing”*
**Material Quality**3%
*“make very nice Madelines with no bits sticking to the pan”*
### **What buyers complain about **
**Size-Overall**14%
*“They are big”*
**Quality-Overall**13%
*“Very poor quality control”*
**Adhesion/Stickiness**8%
*“No matter what I do everything sticks”*
**Durability**7%
*“Chipped before I used it”*
**Thickness**6%
*“The cavities are not deep enough”*
**Scratch Resistance**4%
*“Arrived damaged with scratches, dings and chips on the top coat”*
**Non-Stick Coating**4%
*“Although the pans are non-stick”*
**Cooking Experience**4%
*“Just ok, bakes bottoms too quickly”*
**Rusts/Corrodes**4%
*“would have rusted”*
**Strength**4%
*“It was very flimsy”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Scratch Resistance**7%
**Adhesion/Stickiness**6%
**Thin**5%
**Functionality-Overall**4%
**Thickness**4%
**Quality-Overall**3%
**Material Quality**2%
## **Common questions**
- **Is madeleine pan profitable to sell on Amazon United States?**
- The niche generates $298K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the madeleine pan niche?**
- 17 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in madeleine pan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.
- **When does demand for madeleine pan peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the madeleine pan niche?**
- Listings span $8.63–$40.50; the average listing price is $16.68 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.
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