---
title: "Lor Coffee Machine — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lor-coffee-machine"
last_updated: "2026-08-10T22:12:26.578Z"
locale: en
meta:
description: "Niche score 52/100 · $2.3M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $2.3M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Lor Coffee Machine — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **lor coffee machine**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 95Growth 26Conversion 15Competition 61Returns 99Price range 27Avg price 93Brand share 2Review moat 58Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 3.7M searches
**Avg price**
**Great****$51.36**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,188**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.57–$317.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, lor coffee machine is a $2.3M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 52/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lor coffee machine market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$4.1M–$5.1M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**0%**
- L'OR62% - Lavazza33% - Caffe Assaggio3% - REAL COFFEE GREAT TASTE. EVERY DAY1% - L'Or Espresso1% - ROSSO CAFFÈ1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/lor-coffee-machine/trend)
## **Top lor coffee machine search terms**
- **lor**2.7M/yr+2.1%0.1% conv. - **lor coffee pods**342K/yr-21.0%17.0% conv. - **lavazza coffee machine**63K/yr+10.0%1.5% conv. - **lavazza espresso machine**58K/yr+5.7%2.1% conv. - **lor espresso pods**61K/yr+11.1%9.0% conv. - **lor coffee**63K/yr+3.4%8.2% conv. - **lor coffee machine**41K/yr+6.0%0.2% conv. - **lavazza machine**31K/yr+11.0%2.0% conv. - **lor espresso machine**22K/yr+44.8%0.1% conv. - **lor barista coffee pods**39K/yr-12.2%7.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lor-coffee-machine/search-terms)
## **Top lor coffee machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$91K8%$183K12%$274K16%$366K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lavazza BLUE Classy Mini Single Serve Espresso Coffee Machine LB 300 5.3 x 13 x 10.2 2 Coffee selections: simple touch controls 1 programmable free dose and 1 pre-set**Lavazza**$74.16**4.4★2,505 rev](https://www.amazon.com/dp/B07RVDJW56) [2**LOR Coffee Pods 10 Count Le Tigre Dark Roast Blend Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System 10 count (Pack of 1)**L'OR**$10.11**4.6★459 rev](https://www.amazon.com/dp/B00O10TFCY) [3**Lavazza Expert Coffee Classy Plus Single Serve ALL-IN-ONE Espresso & Coffee Brewer Machine - (Includes Built-in Milk Vessel/Frother)**Lavazza**$168.24**4.2★1,089 rev](https://www.amazon.com/dp/B08J8J3S4Y) [4**LOR Coffee Pods 10 Count Chateau Medium Roast Blend Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System 10 count (Pack of 1)**L'OR**$10.65**4.7★272 rev](https://www.amazon.com/dp/B00O10SANE) [5**LOR Coffee Pods 10 Count Bonjour Light Roast Blend Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System 10 count (Pack of 1)**L'OR**$10.52**4.7★225 rev](https://www.amazon.com/dp/B00O10RZ8K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lor Coffee Pods Forza Capsules 40 Count Espresso Single-Serve Aluminum Coffee Capsules Compatible with Nespresso Original Machines**Caffe Assaggio**$26.75**7 rev5mo ago](https://www.amazon.com/dp/B0GMR7CTN9) [**LOr Coffee Pods Onyx Espresso Capsules 40 Count Espresso Single-Serve Aluminum Coffee Capsules Compatible with Nespresso Original Machines**Caffe Assaggio**$25.79**11 rev5mo ago](https://www.amazon.com/dp/B0GMRBB3T8) [**LOR Coffee Pods 10 Count Le Tigre Dark Roast Blend Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System 10 count (Pack of 1)**L'OR**$10.11**459 rev1y ago](https://www.amazon.com/dp/B00O10TFCY) [**LOR Coffee Pods 10 Count Chateau Medium Roast Blend Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System 10 count (Pack of 1)**L'OR**$10.65**272 rev1y ago](https://www.amazon.com/dp/B00O10SANE) [**LOR Coffee Pods 10 Count Bonjour Light Roast Blend Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System 10 count (Pack of 1)**L'OR**$10.52**225 rev1y ago](https://www.amazon.com/dp/B00O10RZ8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lor Coffee Pods Forza Capsules 40 Count Espresso Single-Serve Aluminum Coffee Capsules Compatible with Nespresso Original Machines**Caffe Assaggio**$26.75**5.0★**▲ 430%**](https://www.amazon.com/dp/B0GMR7CTN9) [**LOr Coffee Pods Onyx Espresso Capsules 40 Count Espresso Single-Serve Aluminum Coffee Capsules Compatible with Nespresso Original Machines**Caffe Assaggio**$25.79**3.9★**▲ 370%**](https://www.amazon.com/dp/B0GMRBB3T8) [**LOR Espresso Capsules 50 Count Onyx Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System & *Nespresso Original Machines 50 Count (Pack of 5)**L'OR**$34.03**4.5★**▲ 211%**](https://www.amazon.com/dp/B0BB3B9S86) [**LOR Coffee Pods 10 Count Provocateur Medium Roast Blend Single-Serve Aluminum Coffee Capsules Compatible with the LOR BARISTA System 10 count (Pack of 1)**L'OR**$9.81**4.6★**▲ 68%**](https://www.amazon.com/dp/B00O10STFS) [**Lavazza Classy Mini Coffee Maker 72 Count Classico Espresso Capsules Compact Single-Serve Machine for Espresso & Lungo Compatible Expert Pods**Lavazza**$151.22**4.3★**▲ 65%**](https://www.amazon.com/dp/B0DPXHLTGZ)
**~~View all trending →~~**
## **What buyers say about lor coffee machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Good taste”*
**Flavor**17%
*“Flavor is subtle”*
**Quality-Overall**11%
*“Great variety”*
**Caffeine Content**11%
*“and it has a high enough caffeine content to get the job done”*
**Value For Money**9%
*“Good for the price”*
**Ease Of Use**3%
*“These pods are easy to use”*
**Smell**2%
*“It smells as delicious as it tastes”*
**Advertised Vs Actual Product**2%
*“Works great as advertised”*
**Soft Feel**1%
*“Smooth & rich”*
**Freshness**1%
*“very fresh”*
### **What buyers complain about **
**Taste-Overall**15%
*“Artificial taste”*
**Value For Money**13%
*“waste of money”*
**Size-Overall**11%
*“Does not fit as described”*
**Functionality-Overall**7%
*“Beware, only half the pods worked”*
**Flavor**6%
*“Artificial taste”*
**Advertised Vs Actual Product**5%
*“Does not fit as described”*
**Quality-Overall**4%
*“poor machine quality”*
**Durability**4%
*“Broke in less than 2 months”*
**Stale/Rotten/Spoiled**3%
*“RANCID”*
**Strength**3%
*“Two downsides: the capsules are very fragile”*
### **Top return reasons **
**Size-Overall**31%
**Functionality-Overall**19%
**Compatibility-Overall**9%
**Leak-Proof**8%
**Advertised Vs Actual Product**7%
**Product Condition**5%
**Value For Money**5%
**Ease Of Use**2%
**Water Resistance**2%
**Taste-Overall**2%
## **Common questions**
- **Is lor coffee machine profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lor coffee machine niche?**
- 6 brands and 47 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in lor coffee machine?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.2%.
- **When does demand for lor coffee machine peak?**
- Demand peaks in Jan–May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lor coffee machine niche?**
- Listings span $8.57–$317.85; the average listing price is $51.36 (sweet spot $15–$100). The average incumbent carries 1,188 reviews — the moat a new listing must climb.
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