---
title: "Loofah Shower Mat — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/loofah-shower-mat"
last_updated: "2026-08-11T06:41:07.666Z"
locale: en
meta:
description: "Niche score 46/100 · $72K/yr market · 105K searches/yr · $14.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $72K/yr market · 105K searches/yr · $14.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loofah Shower Mat — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **loofah shower mat**
**Skip it**
A small market ($72K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 54Conversion 55Competition 28Returns 77Price range 68Avg price 73Brand share 49Review moat 23Quality gap 42
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.67–$26.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,033**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$72K**
$72K/yr · 105K searches
According to Flapen's Amazon United States niche tracking, loofah shower mat is a $72K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 46/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loofah shower mat market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$74K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**19%**
- godehone26% - Hargiis25% - LuxStep13% - HITSLAM6% - BINO6% - ENKOSI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +26.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/loofah-shower-mat/trend)
## **Top loofah shower mat search terms**
- **loofah shower mat**30K/yr+37.7%2.2% conv. - **loofah bath mat**35K/yr+8.2%3.5% conv. - **loofah bath mats for shower**16K/yr+35.4%4.1% conv. - **loofah shower mat non slip anti mold**11K/yr+27.7%2.2% conv. - **loofah bath mat for tub non slip**5K/yr+31.5%5.1% conv. - **loofah mats for shower**5K/yr+46.4%3.5% conv. - **exfoliating shower mat**4K/yr+8.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/loofah-shower-mat/search-terms)
## **Top loofah shower mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**godehone Shower Mats Non Slip Without Suction Cups PVC Loofah Bathroom Mats Loofah Mats for Shower and Bathroom Quick Drying 15.7 36 Inch Grey**godehone**$10.46**4.5★10,762 rev](https://www.amazon.com/dp/B095SGFSFL) [2**Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)**Hargiis**$16.13**4.6★17,261 rev](https://www.amazon.com/dp/B0BHSFZNFY) [3**LuxStep Shower Mat Bathtub Mat 24x16 inch Non-Slip Bath Mat with Drain Quick Drying PVC Loofah Bathmat for Tub Shower Bathroom (Phthalate Free Grey)**LuxStep**$9.81**4.5★12,816 rev](https://www.amazon.com/dp/B08Y8SJYRF) [4**BINO | Loofah Non-Slip Bath Mat for Tub - Ivory | Spa-Inspired Comfort Quick-Drying Secure Suction Cups | Exfoliating Shower Mat for a Luxurious and Safe Bathing Experience**BINO**$15.24**4.5★4,569 rev](https://www.amazon.com/dp/B081QT7YXG) [5**HITSLAM Non Slip Bathtub Mat 40 x 16 Inch Extra Long Bath Mat for Tub Soft PVC Loofah Shower Floor Mat with Drain Quick Drying Bathroom Tub Mat for Wet Area Without Suction Cup Grey**HITSLAM**$16.82**4.4★1,765 rev](https://www.amazon.com/dp/B0CWCQNF1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GORILLA GRIP Exfoliating Bath and Shower Mat Textured Backing Soft Loofah-Style Foot Scrubber for Outside or Inside Bathtub Quick Dry Easy Drainage Tub Floor Mats Bathroom Essentials 24x16 Sage**GORILLA GRIP**$11.64**539 rev5mo ago](https://www.amazon.com/dp/B0FNNNK832) [**GORILLA GRIP Exfoliating Bath and Shower Mat Textured Backing Soft Loofah-Style Foot Scrubber for Outside or Inside Bathtub Quick Dry Easy Drainage Tub Floor Mats Bathroom Essentials 24x16 White**GORILLA GRIP**$10.56**539 rev5mo ago](https://www.amazon.com/dp/B0FNPNGWCK) [**BLESWIN Loofah Mats for Shower 24x16 PVC Bath Mat for Inside Shower Bath Mat for Tub Non Slip Checkered Shower Quick Dry Mats with Drain Hole Colorful Checkered**BLESWIN**$13.21**306 rev6mo ago](https://www.amazon.com/dp/B0FZJB762Z) [**HITSLAM Non Slip Bathtub Mat 40 x 16 Inch Extra Long Bath Mat for Tub Soft PVC Loofah Shower Floor Mat with Drain Quick Drying Bathroom Tub Mat for Wet Area Without Suction Cup Grey**HITSLAM**$16.82**1,765 rev2y ago](https://www.amazon.com/dp/B0CWCQNF1H) [**LuxStep Shower Mat Bathtub Mat 24x16 inch Non-Slip Bath Mat with Drain Quick Drying PVC Loofah Bathmat for Tub Shower Bathroom (Phthalate Free Grey)**LuxStep**$9.81**12,816 rev2y ago](https://www.amazon.com/dp/B08Y8SJYRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GORILLA GRIP Exfoliating Bath and Shower Mat Textured Backing Soft Loofah-Style Foot Scrubber for Outside or Inside Bathtub Quick Dry Easy Drainage Tub Floor Mats Bathroom Essentials 24x16 White**GORILLA GRIP**$10.56**4.6★**▲ 246%**](https://www.amazon.com/dp/B0FNPNGWCK) [**GORILLA GRIP Exfoliating Bath and Shower Mat Textured Backing Soft Loofah-Style Foot Scrubber for Outside or Inside Bathtub Quick Dry Easy Drainage Tub Floor Mats Bathroom Essentials 24x16 Sage**GORILLA GRIP**$11.64**4.6★**▲ 178%**](https://www.amazon.com/dp/B0FNNNK832) [**BLESWIN Loofah Mats for Shower 24x16 PVC Bath Mat for Inside Shower Bath Mat for Tub Non Slip Checkered Shower Quick Dry Mats with Drain Hole Colorful Checkered**BLESWIN**$13.21**4.2★**▲ 128%**](https://www.amazon.com/dp/B0FZJB762Z) [**Enkosi Loofah Non-Slip Shower Mat - Shower Floors Bathtub Bathrooms Wet Areas - Cushioned Bath Mat with Drain Holes - Quick Dry PVC Secure Safety Pad Without Suction Cups (32x24 Grey)**ENKOSI**$26.51**4.5★**▲ 36%**](https://www.amazon.com/dp/B0BYG3QGZ4) [**Non-Slip Shower Mat Bathtub Mat for Bath Tub Anti Slip Bath Tub Mat Floor Mat Soft PVC Loofah Bathroom Mats Foot Scrubber Mat Quick Drying Easy Cleaning Mats for Wet Areas40 * 16 Beige**Hargiis**$24.18**4.6★**▲ 35%**](https://www.amazon.com/dp/B0BHSHZH8N)
**~~View all trending →~~**
## **What buyers say about loofah shower mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grip**17%
*“No slip”*
**Quality-Overall**9%
*“Its a good quality mat”*
**Soft Feel**9%
*“Soft mat”*
**Comfort-Overall**8%
*“SO COMFORTABLE”*
**Size-Overall**7%
*“fits tub exactly”*
**Advertised Vs Actual Product**6%
*“Exactly as shown”*
**Ease Of Cleaning**5%
*“It stays clean”*
**Value For Money**4%
*“Good Value”*
**Security**3%
*“Makes me feel secure”*
**Efficiency**3%
*“This mat works great”*
### **What buyers complain about **
**Size-Overall**14%
*“it too short it doesnt cover the bathtub”*
**Grip**13%
*“Slippery with no grip”*
**Ease Of Cleaning**8%
*“Difficult to Clean”*
**Suction**6%
*“No suction cups”*
**Durability**4%
*“Falls apart after a few washings”*
**Smell**3%
*“Smells too strong”*
**Thickness**3%
*“Is a little thinner then I was hoping for”*
**Quality-Overall**3%
*“Ugly and cheap quality”*
**Water Resistance**2%
*“It does not hold water which I love”*
**Moist/Dry**2%
*“Super soggy”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**7%
**Material Quality**6%
**Color**6%
**Grip**4%
**Hard Feel**3%
**Wet Cleaning**3%
**Suction**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is loofah shower mat profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the loofah shower mat niche?**
- 13 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in loofah shower mat?**
- Top complaints mined from reviews: Size-Overall, Grip, Ease Of Cleaning. The return rate is 1.9%.
- **When does demand for loofah shower mat peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the loofah shower mat niche?**
- Listings span $9.67–$26.51; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 8,033 reviews — the moat a new listing must climb.
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