---
title: "Long Table — $228K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/long-table"
last_updated: "2026-08-06T19:42:55.762Z"
locale: en
meta:
description: "Niche score 54/100 · $228K/yr market · 569K searches/yr · $80.12 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $228K/yr market · 569K searches/yr · $80.12 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Long Table — $228K/yr Amazon US Niche (2026) - Flapen"
---
# **long table**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Market size 43Growth 24Conversion 6Competition 97Returns 74Price range 13Avg price 82Brand share 96Review moat 40Quality gap 47
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$80.12**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$228K**
$228K/yr · 569K searches
**Review moat**
**Okay****2,503.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$16.71–$647.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, long table is a $228K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long table market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$240K–$320K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**87 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**29%**
Top 20: 63%
**Top-5 click share**
**14%**
Top 20: 41%
**Open market**
**68%**
- Huuger7% - HOOBRO6% - Our Modern Space6% - PayLessHere5% - Furinno4% - MAKE CHANGES3%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -2.1% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/long-table/trend)
## **Top long table search terms**
- **long table**142K/yr-4.8%0.4% conv. - **rectangle table**79K/yr-3.7%0.5% conv. - **folding craft table**75K/yr-12.3%0.3% conv. - **tabl**41K/yr+1.8%0.0% conv. - **craft table foldable**36K/yr+3.0%0.3% conv. - **rectangular table**31K/yr+14.3%0.3% conv. - **30 inch table**27K/yr+3.8%0.5% conv. - **parsons table**20K/yr+7.3%0.2% conv. - **long tables**13K/yr+10.2%0.4% conv. - **30 table**13K/yr-3.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/long-table/search-terms)
## **Top long table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$5K3%$7K4%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Huuger Computer Desk 55 Inch Home Office Desk Gaming Writing Work from Home Study Desk Large Legroom Sturdy Metal Frame Modern Simple Rustic Brown**Huuger**$62.76**4.6★2,808 rev](https://www.amazon.com/dp/B0CS3K9CWC) [2**PayLessHere | 32 Inch Computer Desk | Brown | Office Desk with Metal Frame Adjustable Feet | Water-Resistant Scratchproof Surface | Sturdy Writing Table for Home Office or Study | Pack of 1**PayLessHere**$21.21**4.7★8,445 rev](https://www.amazon.com/dp/B0CLRLGY4N) [3**Huuger Folding Desk for Small Spaces 31.5 Inch Foldable Computer Table Easy Assembly for Home Office Study Bedroom Dorm Space Saving Small Writing Work Office Computer Desk Rustic Brown**Huuger**$55.48**4.5★702 rev](https://www.amazon.com/dp/B0F43TL3GT) [4**4 Feet Foldable Table Adjustable Height with Built in Handle Steel Legs | 4FT Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Folding - 4 Foot**Our Modern Space**$46.38**4.5★4,268 rev](https://www.amazon.com/dp/B0DS2VDNS5) [5**MAHANCRIS Console Table Narrow Sofa Table 43.7 Entrance Table with Power Station Behind Couch Table Simple Style for Living Room Hallway Entryway Foyer Rustic Brown and Black CTHR112E01**MAHANCRIS**$40.02**4.5★1,012 rev](https://www.amazon.com/dp/B0C4F9YMDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUMOS 32 Inch Small Computer Desk for Home Office Modern Study Writing Gaming Work Table Simple Style for Bedroom with X-Shaped ReInchforcement Rustic Brown**DUMOS**$20.69**2,298 rev2mo ago](https://www.amazon.com/dp/B0GYQ3HHQF) [**MAKE CHANGES Folding Table 2 Pack 6 FT Foldable Plastic Table with Carrying Handle Heavy Duty Portable Fold-in-Half Utility Table for Party Camping Banquet Craft Wedding Indoor & Outdoor Use**MAKE CHANGES**$92.82**405 rev4mo ago](https://www.amazon.com/dp/B0GT145CBS) [**Armocity Small Folding Desk with Outlets Convertible Writing Desk for Small Spaces/Home Office/Craft Room Multi-Function Desk Workstation with Blackboard Fold-Out Cabinet Table White**Armocity**$125.51**28 rev7mo ago](https://www.amazon.com/dp/B0GC52PSG9) [**Byliable Folding Table 6FT Narrow Portable Foldable Plastic Heavy Duty Long Table Fold-in-Half with Carrying Handle for Indoor Outdoor Meeting Buffet Party Wedding Home Work 6 Foot White**Byliable**$68.49**135 rev7mo ago](https://www.amazon.com/dp/B0G7CSCHNC) [**Giantex Folding Sewing Table with Charging Station Rolling Craft Table with Storage Trays & Shelf Foldable Sewing Machine Cabinet Desk with Lockable Wheels for Small Spaces (White & Natural)**Giantex**$100.72**85 rev1y ago](https://www.amazon.com/dp/B0FG7J9Z6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DUMOS 32 Inch Small Computer Desk for Home Office Modern Study Writing Gaming Work Table Simple Style for Bedroom with X-Shaped ReInchforcement Rustic Brown**DUMOS**$20.69**4.6★**▲ 281%**](https://www.amazon.com/dp/B0GYQ3HHQF) [**MAKE CHANGES Folding Table 2 Pack 6 FT Foldable Plastic Table with Carrying Handle Heavy Duty Portable Fold-in-Half Utility Table for Party Camping Banquet Craft Wedding Indoor & Outdoor Use**MAKE CHANGES**$92.82**4.6★**▲ 228%**](https://www.amazon.com/dp/B0GT145CBS) [**Byliable Folding Table 6FT Narrow Portable Foldable Plastic Heavy Duty Long Table Fold-in-Half with Carrying Handle for Indoor Outdoor Meeting Buffet Party Wedding Home Work 6 Foot White**Byliable**$68.49**4.8★**▲ 188%**](https://www.amazon.com/dp/B0G7CSCHNC) [**Giantex Folding Sewing Table with Charging Station Rolling Craft Table with Storage Trays & Shelf Foldable Sewing Machine Cabinet Desk with Lockable Wheels for Small Spaces (White & Natural)**Giantex**$100.72**4.2★**▲ 186%**](https://www.amazon.com/dp/B0FG7J9Z6F) [**Armocity Small Folding Desk with Outlets Convertible Writing Desk for Small Spaces/Home Office/Craft Room Multi-Function Desk Workstation with Blackboard Fold-Out Cabinet Table White**Armocity**$125.51**3.8★**▲ 168%**](https://www.amazon.com/dp/B0GC52PSG9)
**~~View all trending →~~**
## **What buyers say about long table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**17%
*“Assembly was easy”*
**Strength**16%
*“Table is very sturdy”*
**Value For Money**9%
*“They are affordable”*
**Size-Overall**9%
*“Great size for my needs”*
**Quality-Overall**8%
*“Excellent product as described”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Ease Of Use**4%
*“Easy to fold”*
**Storage Capacity**3%
*“Easy to store”*
**Design-Overall**3%
*“Beautiful Design”*
**Weight Light**2%
*“Nice lightweight table”*
### **What buyers complain about **
**Assembly/Installation**11%
*“Assembly Nightmare”*
**Quality-Overall**11%
*“Bad quality”*
**Size-Overall**9%
*“does not fit”*
**Strength**8%
*“NOT sturdy”*
**Durability**4%
*“Broke Quickly”*
**Value For Money**3%
*“Sometimes Cheaper Really Isn't the Best”*
**Weight Heavy**3%
*“Very heavy”*
**Balance/Stability**3%
*“Unstable”*
**Instructions/User Manual/Troubleshooting**2%
*“the instructions are really bad”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Size-Overall**33%
**Defective Material/Parts**9%
**Strength**6%
**Advertised Vs Actual Product**6%
**Assembly/Installation**4%
**Quality-Overall**4%
**Value For Money**4%
**Weight Heavy**3%
**Height**3%
**Color**3%
## **Common questions**
- **Is long table profitable to sell on Amazon United States?**
- The niche generates $228K/yr across 160 tracked products. 31 of 34 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the long table niche?**
- 87 brands and 119 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in long table?**
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 2.1%.
- **What does it cost to enter the long table niche?**
- Listings span $16.71–$647.11; the average listing price is $80.12 (sweet spot $15–$100). The average incumbent carries 2,503 reviews — the moat a new listing must climb.
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