---
title: "Long Burning Candles — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/long-burning-candles"
last_updated: "2026-08-11T03:38:55.972Z"
locale: en
meta:
description: "Niche score 50/100 · $58K/yr market · 86K searches/yr · $23.11 avg price. Soft demand (-34.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $58K/yr market · 86K searches/yr · $23.11 avg price. Soft demand (-34.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Long Burning Candles — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **long burning candles**
**Worth a look**
Shows a sweet-spot price point ($23.11 avg), but soft demand (-34.3% this quarter) keeps it on the watch list.
Market size 15Growth 8Conversion 37Competition 80Returns 91Price range 82Avg price 95Brand share 79Review moat 25Quality gap 42
**Avg price**
**Incredible****$23.11**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.08–$45.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,180.49**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$58K**
$58K/yr · 86K searches
**Growth**
**Bad****-34.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, long burning candles is a $58K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long burning candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$92K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**161**
**Top-5 brand share**
**56%**
Top 20: 95%
**Top-5 click share**
**35%**
Top 20: 76%
**Open market**
**38%**
- MOSROAD15% - Yankee Candle12% - Stonebriar12% - Sterno10% - AOOVOO8% - flamecan6%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -34.3% search growth over the last 90 days.
12K8KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/long-burning-candles/trend)
## **Top long burning candles search terms**
- **long burning candles**54K/yr-39.6%2.1% conv. - **slow burning candles**16K/yr-24.9%1.7% conv. - **long lasting candles 100 hours**2K/yr+76.9%2.2% conv. - **long burn candles**5K/yr-50.8%2.6% conv. - **long burning candle**4K/yr-26.9%1.7% conv. - **candles long burning**4K/yr-43.8%3.0% conv. - **slow burn candle**2K/yr-0.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/long-burning-candles/search-terms)
## **Top long burning candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sterno 100-Hour Emergency Candles 6 Pack**Sterno**$37.10**4.6★673 rev](https://www.amazon.com/dp/B0DGBRL3H2) [2**MOSROAD Beeswax Pillar Candles 2x4 Inch 4 Pack Unscented Bee Wax**MOSROAD**$26.36**4.5★864 rev](https://www.amazon.com/dp/B0CGHPXXS6) [3**flamecan Ivory Taper Candles Set of 20 Unscented and Smokeless 10 Inch Taper Candles Long Burning Paraffin Wax with Cotton Wicks for Burning Approxinately 7-8 Hours Time**flamecan**$13.16**4.5★2,062 rev](https://www.amazon.com/dp/B0BYYHSMHS) [4**Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable**Yankee Candle**$16.36**4.6★1,897 rev](https://www.amazon.com/dp/B0F3DQSZKT) [5**Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.80**4.5★4,718 rev](https://www.amazon.com/dp/B07QCQN4B9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts**Gas One**$37.22**158 rev11mo ago](https://www.amazon.com/dp/B0FP4JZ7Y5) [**MOSROAD Beeswax Pillar Candles 2x5 Inch 8 Pack Unscented Bee Wax**MOSROAD**$45.36**171 rev1y ago](https://www.amazon.com/dp/B0F8HNNN73) [**Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable**Yankee Candle**$16.36**1,897 rev1y ago](https://www.amazon.com/dp/B0F3DQSZKT) [**Yankee Candle Pink Sands Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.29**1,182 rev1y ago](https://www.amazon.com/dp/B0F3DQK6YY) [**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**937 rev1y ago](https://www.amazon.com/dp/B0F3DQPLSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scented Candles Gift Set Long Lasting 6 Pack Aromatherapy Candles for Home 42 oz 300 Hour Burn Lavender Jasmine Vanilla Sage Sandalwood Rose Eucalyptus Mint Gifts for Women**PELN**$31.11**4.4★**▲ 427%**](https://www.amazon.com/dp/B0CHYWN5W6) [**MOSROAD Beeswax Pillar Candles 2x5 Inch 8 Pack Unscented Bee Wax**MOSROAD**$45.36**4.6★**▲ 415%**](https://www.amazon.com/dp/B0F8HNNN73) [**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**4.6★**▲ 106%**](https://www.amazon.com/dp/B0F3DQPLSP) [**6 Pack Natural Beeswax Pillar Candles 100% Pure Beeswax Candles-210 Hours Long Burning Organic Bees Wax Candles for Home Emergency Prayer Parties Unscented Dripless Smokeless Beeswax Candle Bulk 2x4in**MAKALONE**$36.28**4.4★**▲ 99%**](https://www.amazon.com/dp/B0D5HG2JFX) [**AOOVOO Scented Candles for Men - 4 Pack Candles for Home Scented 36oz Soy Wax 200 Hour Burn Time Men Candle Set Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Set A**AOOVOO**$26.83**4.3★**▲ 96%**](https://www.amazon.com/dp/B0CW5ZVKSX)
**~~View all trending →~~**
## **What buyers say about long burning candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Decent smell”*
**Quality-Overall**7%
*“Highly recommended if you want premium quality at a great price”*
**Brightness/Shine/Glow**7%
*“provide a nice light”*
**Value For Money**6%
*“Not expensive”*
**Gifting Purpose**5%
*“Christmas gift”*
**Durability**3%
*“its lasted well over a month”*
**Advertised Vs Actual Product**3%
*“As described”*
**Size-Overall**1%
*“They are the right size for me”*
**Design-Overall**1%
*“The elegant design looks great in any room”*
**Color**1%
*“pretty color”*
### **What buyers complain about **
**Smell**52%
*“Awful smell”*
**Value For Money**7%
*“not worth it”*
**Quality-Overall**5%
*“Bad quality”*
**Size-Overall**4%
*“are too short”*
**Durability**4%
*“is nearly gone after one day”*
**Flammable**3%
*“burned right down”*
**Strength**3%
*“Not strong”*
**Advertised Vs Actual Product**2%
*“Not as expected”*
**Leak-Proof**1%
*“Arrived leaking and damaged”*
**Functionality-Overall**1%
*“They do not work as they are supposed to”*
### **Top return reasons **
**Smell**49%
**Size-Overall**21%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Color**5%
**Functionality-Overall**2%
**Quality-Overall**2%
**Defective Material/Parts**1%
**Leak-Proof**1%
**Flammable**1%
## **Common questions**
- **Is long burning candles profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 49 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the long burning candles niche?**
- 27 brands and 161 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in long burning candles?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.2%.
- **When does demand for long burning candles peak?**
- Demand peaks in Jan; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the long burning candles niche?**
- Listings span $9.08–$45.36; the average listing price is $23.11 (sweet spot $15–$100). The average incumbent carries 4,180 reviews — the moat a new listing must climb.
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