---
title: "Is Liquor Worth Selling on Amazon US? — $15K/mo (2026)"
canonical_url: "https://flapen.com/research/us/home-kitchen/liquor"
last_updated: "2026-09-18T19:52:11.281Z"
locale: en
meta:
  description: "Liquor Amazon US estimated sales data: $14,500/month, +0.1% growth, $21.23 avg price. Worth selling? See the verdict."
  "og:description": "Liquor Amazon US estimated sales data: $14,500/month, +0.1% growth, $21.23 avg price. Worth selling? See the verdict."
  "og:title": "Is Liquor Worth Selling on Amazon US? — $15K/mo (2026)"
---

OverviewNichesProductsSearch terms

Flapen Score ## Liquor against its category The dotted line is the Home & Kitchen average. Past it, Liquor is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Liquor market on Amazon at a glance Shoppers on Amazon United States searched for Liquor 783K times last year and spent an estimated $174K. The top 5 brands take 29% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe. 01 · Demand ### An estimated 1.1% of those searches ended in a purchase. Shoppers searched for this 783K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.<dl><dt>Searches, last 12 months</dt><dd>783K</dd><dt>Growth, 90 days vs prior 90</dt><dd>+0.1%</dd><dt>Conversion, latest week</dt><dd>1.1%</dd><dt>Market size, estimated</dt><dd>$174Ka year</dd><dt>Peak month</dt><dd>December5.7× the quietest month</dd><dt>Top search term</dt><dd>liquor270K searches a year</dd></dl>02 · Price ### A sale here is worth $21.23. Listings sell for $21.23 on average, from $2.42 to $55.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.23 that is $2K to $5K a year per listing.<dl><dt>Average price</dt><dd>$21.23inside the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$2.42–$55.59</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>10K–13K</dd><dt>Units per listing a year</dt><dd>100–250</dd><dt>Revenue per listing a year</dt><dd>$2K–$5K</dd><dt>Returns</dt><dd>0.3%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is reviews. 52% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #287 within Bar Tools & Drinkware. It carries 1,902 reviews at 4.39 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>52%</dd><dt>Prime listings</dt><dd>98%</dd><dt>Out of stock, average day</dt><dd>3.6%</dd><dt>Average rank</dt><dd>#287in Bar Tools & Drinkware</dd><dt>Average rating</dt><dd>4.39 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>1,902per listing</dd><dt>Listings tracked</dt><dd>86</dd></dl>04 · Newcomers ### 2 of last year's 4 launches cleared the first-year sales bar. 4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.<dl><dt>Launched, last 12 months</dt><dd>4</dd><dt>Successful launches</dt><dd>2Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>62 months</dd></dl>Products ## Top Liquor products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 28% of clicks. An open shelf where new products get seen. Brands**76 **▼falling Sellers**704** Top-5 brand share**29%** Top 20: 65% Top-5 click share**28%** Top 20: 60% Open market**67%**- Brand 18% - Brand 28% - Brand 36% - Brand 44% - Brand 54% - Brand 64% Demand ## Liquor search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 5.7× Search terms ## Top Liquor search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **liquor**270K/yr+3.1%0.4% conv. - **alcohol drinks**105K/yr+6.4%0.5% conv. - **alcohol accessories**32K/yr+1.5%0.5% conv. - **alcohol gifts**85K/yr-17.5%0.7% conv. - **licor**22K/yr+2.6%0.1% conv. - **bar gifts for men**37K/yr-16.1%0.6% conv. - **alcohol drink**17K/yr+1.9%0.2% conv. - **liqour**13K/yr+38.5%0.3% conv. - **alcohol gifts for men**36K/yr-23.4%0.6% conv. - **bar gifts**39K/yr-7.3%0.5% conv. Reviews and returns ## What reviews say buyers love and hate about Liquor We read the reviews and the return reasons for every product selling here.**15%**of positive reviews mention “Quality-Overall”**24%**of negative reviews mention “Taste-Overall”**0.3%**of orders come back > **“Awful taste” **_A buyer, on “Taste-Overall”24% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 17 topics**Negative****Positive****Taste-Overall**−0.1924%13%“Awful taste”**Value For Money**—10%10%10% of returns“too expensive”**Quality-Overall**+1.004%15%10% of returns“Good quality glasses”**Flavor**—5%5%“The flavor is balanced”**Gifting Purpose**+0.968%“Fun gift”**Alcohol Flavor**+0.103%5%“Good drink”**Size-Overall**—4%2%36% of returns“small portions”**Advertised Vs Actual Product**+0.606%8% of returns“Gets the job done”**Functionality-Overall**−0.076%5% of returns“Not Effective”**Ease Of Use**+0.436%2% of returns“Very Convenient”**Leak-Proof**—3%9% of returns“They leak”**Smell**−0.033%“Smelled like fish”**Assembly/Installation**+0.213%“Assembly was easy”**Alcohol Content**—2%“Zero alcohol”**Material Quality**—4% of returnsReturn reason only. No review mentions it.**Defective Material/Parts**—2% of returnsReturn reason only. No review mentions it.**Color**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [<h4>**Canning Lids**</h4>**$1.5M**/yr**+93.0%**](https://flapen.com/research/us/home-kitchen/canning-lids) [<h4>**10000 Btu Window Air Conditioner**</h4>**$2.2M**/yr**+199.1%**](https://flapen.com/research/us/home-kitchen/10000-btu-window-air-conditioner) [<h4>**Green Graduation Decorations Class of 2023**</h4>**$190K**/yr**+184.6%**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023) [<h4>**4th of July Float Decorations**</h4>**$77K**/yr**>1,000%**](https://flapen.com/research/us/home-kitchen/4th-of-july-float-decorations) [<h4>**Fall Candles**</h4>**$620K**/yr**+155.9%**](https://flapen.com/research/us/home-kitchen/fall-candles) ### **Best Flapen score** The highest-scoring niches we track right now, across every category. [**All tracked niches**](https://flapen.com/research/niches) [<h4>**Squirrel Repellent**</h4>**$2.3M**/yr**+140.5%**](https://flapen.com/research/us/patio-lawn-garden/squirrel-repellent) [<h4>**Tomato Cage**</h4>**$4.4M**/yr**+261.3%**](https://flapen.com/research/us/patio-lawn-garden/tomato-cage) [<h4>**Mole Repellent for Lawns**</h4>**$3.6M**/yr**+155.2%**](https://flapen.com/research/us/patio-lawn-garden/mole-repellent-for-lawns) [<h4>**America 250 Flag**</h4>**$2.3M**/yr**+389.5%**](https://flapen.com/research/us/patio-lawn-garden/america-250-flag) [<h4>**Jet Nozzle High Pressure Hose Nozzle**</h4>**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common Liquor questions Answered from the same tracked data.Is Liquor profitable to sell on Amazon United States? Flapen scores Liquor 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $174K a year across 86 tracked products. 2 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +0.1% in the last 90 days.How competitive is the Liquor niche on Amazon United States? 76 brands and 704 sellers compete in Liquor on Amazon United States. The top 5 Liquor products take 28% of clicks, and the top 5 brands take 29%.What do buyers complain about in Liquor? Liquor buyers on Amazon United States complain most about Taste-Overall, Value For Money, and Functionality-Overall. An estimated 0.3% of orders come back.When does demand for Liquor peak? Search demand for Liquor on Amazon United States peaks in Nov–Dec, and the busiest month runs 5.7× the quietest.What does it cost to enter the Liquor niche? Liquor sells for $21.23 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $2.42 to $55.59. The average product has 1,902 reviews, the count a new listing must catch up to.