--- title: "Is Liquid Butter Worth Selling on Amazon US? — $14K/mo" canonical_url: "https://flapen.com/research/us/home-kitchen/liquid-butter" last_updated: "2026-09-18T19:52:16.006Z" locale: en meta: description: "Liquid Butter Amazon US estimated sales data: $14,300/month, +20.1% growth, $22.24 avg price. Worth selling? See the verdict." "og:description": "Liquid Butter Amazon US estimated sales data: $14,300/month, +20.1% growth, $22.24 avg price. Worth selling? See the verdict." "og:title": "Is Liquid Butter Worth Selling on Amazon US? — $14K/mo" --- OverviewNichesProductsSearch terms Flapen Score ## Liquid Butter against its category The dotted line is the Home & Kitchen average. Past it, Liquid Butter is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Liquid Butter market on Amazon at a glance Shoppers on Amazon United States searched for Liquid Butter 181K times last year and spent an estimated $171K. The top 5 brands take 80% of clicks. Demand peaks in Jun. Flapen scores it 52 out of 100, a Maybe. 01 · Demand ### An estimated 4.3% of those searches ended in a purchase. Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.
Searches, last 12 months
181K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
4.3%
Market size, estimated
$171Ka year
Peak month
June1.6× the quietest month
Top search term
squeeze butter30K searches a year
02 · Price ### A sale here is worth $22.24. Listings sell for $22.24 on average, from $3.58 to $61.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $22.24 that is $11K to $17K a year per listing.
Average price
$22.24inside the $15 to $100 sweet spot
Price range
$3.58–$61.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.2%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is low. 43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Condiment Squeeze Bottles. It carries 1,117 reviews at 4.38 stars, so a new listing needs social proof before a better product.
Sponsored listings
43%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#195in Condiment Squeeze Bottles
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,117per listing
Listings tracked
14
04 · Newcomers ### 1 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months
Products ## Top Liquid Butter products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack. Brands**13 **▲rising Sellers**96** Top-5 brand share**80%** Top 20: 100% Top-5 click share**80%** Top 20: 100% Open market**16%**- Brand 131% - Brand 220% - Brand 319% - Brand 46% - Brand 55% - Brand 64% - Open — no brand owns it (7 brands, 16%) Demand ## Liquid Butter search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll4K3KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay Peak months: Jun · busiest ÷ quietest = 1.6× Search terms ## Top Liquid Butter search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **squeeze butter**30K/yr+27.2%1.7% conv. - **liquid butter**42K/yr+4.0%3.0% conv. - **whirl**19K/yr+15.2%1.1% conv. - **whirl butter**13K/yr+39.8%2.0% conv. - **butter squeeze**10K/yr+26.2%1.2% conv. - **parkay squeeze butter**10K/yr+146.2%6.3% conv. - **liquid butter for cooking**9K/yr+12.9%3.7% conv. - **parkay butter**13K/yr-27.7%2.9% conv. - **whirl butter flavored oil**10K/yr+65.2%2.4% conv. - **parkay**7K/yr+20.4%2.3% conv. Reviews and returns ## What reviews say buyers love and hate about Liquid Butter We read the reviews and the return reasons for every product selling here.**22%**of positive reviews mention “Taste-Overall”**33%**of negative reviews mention “Smell”**0.2%**of orders come back > **“Smells weird” **_A buyer, on “Smell”33% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 18 topics**Negative****Positive****Smell**−0.3033%6%31% of returns“Smells weird”**Taste-Overall**+0.6014%22%“Taste wise I really like it with original Flavacol popcorn seasoning”**Quality-Overall**−0.047%6%8% of returns“Cheap product”**Flavor**+0.335%8%“adds a rich flavor without needing much”**Fun/Entertainment Experience**+1.0111%“Fun”**Durability**−0.047%2%5% of returns“Broke too easily”**Value For Money**+0.323%5%8% of returns“Worth the money”**Advertised Vs Actual Product**+0.425%8% of returns“it is exactly as advertised”**Soft Feel**—4%“Super soft and squishy as it should be”**Ease Of Use**+0.403%“Easy to use”**Oily/Greasy**−0.012%“To greasy”**Texture/Consistency-Overall**−0.012%4% of returns“Texture is off-putting”**Ease Of Cleaning**—1%“Within minutes of handling it looks dirty and gross”**Stale/Rotten/Spoiled**−0.021%“Gross”**Size-Overall**—15% of returnsReturn reason only. No review mentions it.**Material Quality**—6% of returnsReturn reason only. No review mentions it.**Defective Material/Parts**—5% of returnsReturn reason only. No review mentions it.**Functionality-Overall**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

**Canning Lids**

**$1.5M**/yr**+93.0%**](https://flapen.com/research/us/home-kitchen/canning-lids) [

**10000 Btu Window Air Conditioner**

**$2.2M**/yr**+199.1%**](https://flapen.com/research/us/home-kitchen/10000-btu-window-air-conditioner) [

**Green Graduation Decorations Class of 2023**

**$190K**/yr**+184.6%**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023) [

**4th of July Float Decorations**

**$77K**/yr**>1,000%**](https://flapen.com/research/us/home-kitchen/4th-of-july-float-decorations) [

**Fall Candles**

**$620K**/yr**+155.9%**](https://flapen.com/research/us/home-kitchen/fall-candles) ### **Best Flapen score** The highest-scoring niches we track right now, across every category. [**All tracked niches**](https://flapen.com/research/niches) [

**Squirrel Repellent**

**$2.3M**/yr**+140.5%**](https://flapen.com/research/us/patio-lawn-garden/squirrel-repellent) [

**Tomato Cage**

**$4.4M**/yr**+261.3%**](https://flapen.com/research/us/patio-lawn-garden/tomato-cage) [

**Mole Repellent for Lawns**

**$3.6M**/yr**+155.2%**](https://flapen.com/research/us/patio-lawn-garden/mole-repellent-for-lawns) [

**America 250 Flag**

**$2.3M**/yr**+389.5%**](https://flapen.com/research/us/patio-lawn-garden/america-250-flag) [

**Jet Nozzle High Pressure Hose Nozzle**

**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common Liquid Butter questions Answered from the same tracked data.Is Liquid Butter profitable to sell on Amazon United States? Flapen scores Liquid Butter 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $171K a year across 14 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +20.1% in the last 90 days.How competitive is the Liquid Butter niche on Amazon United States? 13 brands and 96 sellers compete in Liquid Butter on Amazon United States. The top 5 Liquid Butter products take 80% of clicks, and the top 5 brands take 80%.What do buyers complain about in Liquid Butter? Liquid Butter buyers on Amazon United States complain most about Smell, Taste-Overall, and Quality-Overall. An estimated 0.2% of orders come back.When does demand for Liquid Butter peak? Search demand for Liquid Butter on Amazon United States peaks in Jun, and the busiest month runs 1.6× the quietest.What does it cost to enter the Liquid Butter niche? Liquid Butter sells for $22.24 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.58 to $61.83. The average product has 1,117 reviews, the count a new listing must catch up to.