---
title: "Lion King Birthday Party Supplies — $197K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lion-king-birthday-party-supplies"
last_updated: "2026-08-11T04:53:36.311Z"
locale: en
meta:
description: "Niche score 54/100 · $197K/yr market · 341K searches/yr · $15.61 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $197K/yr market · 341K searches/yr · $15.61 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lion King Birthday Party Supplies — $197K/yr Amazon US Niche (2026) - Flapen"
---
# **lion king birthday party supplies**
**Worth a look**
Shows a fragmented shelf (top 5 take 27% of clicks), but soft demand (-6.3% this quarter) keeps it on the watch list.
Market size 39Growth 22Conversion 46Competition 88Returns 52Price range 79Avg price 77Brand share 72Review moat 84Quality gap 32
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Great****317.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.75–$52.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.61**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$197K**
$197K/yr · 341K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lion king birthday party supplies is a $197K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lion king birthday party supplies market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$156K–$195K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#3,476**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **68%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**62%**
Top 20: 92%
**Top-5 click share**
**27%**
Top 20: 68%
**Open market**
**34%**
- Unique29% - Omto10% - Disney10% - Sacuoskdyu8% - Ezcpigei6% - VANCIKI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/lion-king-birthday-party-supplies/trend)
## **Top lion king birthday party supplies search terms**
- **lion king birthday party decorations**130K/yr-16.1%2.2% conv. - **lion king party favors**28K/yr+1.1%1.8% conv. - **lion king decorations**30K/yr+4.8%1.2% conv. - **lion king party decorations**31K/yr-10.9%2.1% conv. - **lion king balloons**21K/yr+1.5%1.0% conv. - **lion king birthday**19K/yr-14.9%2.1% conv. - **lion guard birthday party supplies**15K/yr+1.9%1.7% conv. - **lion king decor**14K/yr+5.4%0.9% conv. - **lion king birthday decorations**13K/yr+9.7%2.2% conv. - **lion king party**11K/yr+1.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lion-king-birthday-party-supplies/search-terms)
## **Top lion king birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lion King Birthday Party Supplies | Decorations | Serves 16 Guests | Lion Guard Banner Table Cover Plates Napkins Cups Button | Featuring Simba Nala Timon Pumbaa | Baby Shower or Gender Reveal**Unique**$29.93**4.8★239 rev](https://www.amazon.com/dp/B09M5DBQ78) [2**42pcs Lion-Kings Party Supplies Pack IncludesBannerCake TopperBlackdrop Balloons for Lion-Kings party Decoration**Omto**$25.80**4.2★51 rev](https://www.amazon.com/dp/B0DLK9D6QQ) [3**Disney Lion King Rectangular Plastic Table Cover 54 x 84 1 Pc**Unique**$7.22**4.8★603 rev](https://www.amazon.com/dp/B07RL2MDCK) [4**Lion King Hakuna Matata Jointed Banner | 5.63 Ft | 1 Pc**Unique**$5.75**4.8★1,062 rev](https://www.amazon.com/dp/B07RJWYSXJ) [5**Lion Birthday Party Backdrop Lion Party Decoration Cartoon Lion Themed Happy Birthday Banner Shoot Photo Backgrounds Props for Party 5x3ft**Ezcpigei**$11.98**4.7★22 rev](https://www.amazon.com/dp/B0F1DXS36K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**42 Pcs Cartoon animal Lion King Birthday Party Supplies 20 Plates +20 Napkins +1 Tablecloth and 1 Happy Birthday Flag for Happy Birthday Party Decorations Children**Smryego**$20.16**1 rev3mo ago](https://www.amazon.com/dp/B0GW6456FW) [**42Pack Lion-king Party Supplies Kit Set Include Banner Cake Topper Backdrop Balloons for Lion-king Party Decorations (YE2)**Kangzilang**$22.67**4 rev4mo ago](https://www.amazon.com/dp/B0GT4DMG7D) [**40PCS Lion-king Party Supplies Set Birthday Decorations Tableware Kit With 20 7Plates 20 Napkins for Lion-king Party Decoration**Kangzilang**$14.63**3 rev6mo ago](https://www.amazon.com/dp/B0GFYGVYPN) [**42pcs Lion Birthday Party Decorations Includes Cake Toppers Cupcake Toppers Banner Backdrop Balloons - Lion Theme Party Supplies**VANCIKI**$20.10**6 rev8mo ago](https://www.amazon.com/dp/B0G2R7SLZZ) [**42Pcs Lion Birthday Party Decorations Include Cake Topper Cupcake Topper Cartoon Lion Happy Birthday Party Flag Banner and Balloons Backdrog**LANHYER**$18.93**7 rev8mo ago](https://www.amazon.com/dp/B0FZRN8KVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**42 Pcs Cartoon animal Lion King Birthday Party Supplies 20 Plates +20 Napkins +1 Tablecloth and 1 Happy Birthday Flag for Happy Birthday Party Decorations Children**Smryego**$20.16**5.0★**▲ 331%**](https://www.amazon.com/dp/B0GW6456FW) [**42Pack Lion-king Party Supplies Kit Set Include Banner Cake Topper Backdrop Balloons for Lion-king Party Decorations (YE2)**Kangzilang**$22.67**4.7★**▲ 329%**](https://www.amazon.com/dp/B0GT4DMG7D) [**CHAMPBULL 41Packs Lion-Kings Birthday Decorations Include 20 Plates 20 Napkins and 1 Tablecover for Birthday Party Supplies (Demon)**CHAMPBULL**$19.78**4.3★**▲ 112%**](https://www.amazon.com/dp/B0FWPQXP4X) [**42Pcs Lion Birthday Party Decorations Include Cake Topper Cupcake Topper Cartoon Lion Happy Birthday Party Flag Banner and Balloons Backdrog**LANHYER**$18.93**4.9★**▲ 112%**](https://www.amazon.com/dp/B0FZRN8KVK) [**40PCS Lion-king Party Supplies Set Birthday Decorations Tableware Kit With 20 7Plates 20 Napkins for Lion-king Party Decoration**Kangzilang**$14.63**5.0★**▲ 94%**](https://www.amazon.com/dp/B0GFYGVYPN)
**~~View all trending →~~**
## **What buyers say about lion king birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good product just as described”*
**Color**11%
*“the colors are vibrant”*
**Size-Overall**7%
*“Good size”*
**Value For Money**6%
*“Good value for price”*
**Advertised Vs Actual Product**6%
*“Exactly what we needed”*
**Durability**6%
*“They were durable”*
**Ease Of Use**5%
*“Easy to use”*
**Fun/Entertainment Experience**4%
*“Adorable and so fun”*
**Adhesion/Stickiness**3%
*“The stickiness was perfect”*
**Design-Overall**3%
*“Cute colorful decor”*
### **What buyers complain about **
**Durability**12%
*“one was falling apart”*
**Adhesion/Stickiness**12%
*“Doesn't stick for hanging”*
**Quality-Overall**12%
*“Poor quality balloons”*
**Size-Overall**12%
*“Very tiny, was expecting them to be a little more beefy of a wand and its thin like a pencil”*
**Smell**10%
*“Chemical Smell”*
**Advertised Vs Actual Product**5%
*“Nothing looks like the picture”*
**Inflation/Deflation**4%
*“started deflating before 24 hours so dont fill too early”*
**Value For Money**4%
*“not worth the price”*
**Leak-Proof**3%
*“a moderately quick leak”*
**Functionality-Overall**3%
*“Wouldnt stay up”*
### **Top return reasons **
**Size-Overall**27%
**Value For Money**14%
**Color**12%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Material Quality**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**3%
**Inflation/Deflation**2%
**Functionality-Overall**2%
## **Common questions**
- **Is lion king birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $197K/yr across 60 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the lion king birthday party supplies niche?**
- 35 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in lion king birthday party supplies?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.9%.
- **When does demand for lion king birthday party supplies peak?**
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lion king birthday party supplies niche?**
- Listings span $5.75–$52.99; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.
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