---
title: "Lily — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lily"
last_updated: "2026-08-11T07:28:15.368Z"
locale: en
meta:
description: "Niche score 60/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lily — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **lily**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 19Conversion 19Competition 81Returns 93Price range 83Avg price 94Brand share 95Review moat 73Quality gap 57
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.74**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.72–$60.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****591.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$198K**
$198K/yr · 562K searches
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, lily is a $198K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$182K–$227K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,661**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**652**
**Top-5 brand share**
**36%**
Top 20: 77%
**Top-5 click share**
**34%**
Top 20: 67%
**Open market**
**58%**
- Stargazer Barn9% - SNAIL GARDEN8% - Kimura's Cabin7% - Fresh Produce (Brands May Vary)6% - Hlenbin6% - Uven Traoqq6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/lily/trend)
## **Top lily search terms**
- **lily**147K/yr-1.9%0.5% conv. - **lilies**63K/yr+10.9%1.4% conv. - **lilies flowers**86K/yr-35.0%1.7% conv. - **lily flower**56K/yr-13.0%1.0% conv. - **lilly**76K/yr-14.2%0.1% conv. - **lillies**50K/yr-11.9%1.0% conv. - **lily flowers**24K/yr-2.9%1.3% conv. - **lirios**20K/yr-10.2%0.6% conv. - **lilly flowers**11K/yr-3.7%1.6% conv. - **lily gifts**8K/yr+16.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lily/search-terms)
## **Top lily products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stargazer Barn 10 Stem Pink & White Lily Bouquet - Fresh Cut Flower Delivery Hand-Tied in the USA Gift for Birthday Anniversary Sympathy or Home Decor - Vase Not Included**Stargazer Barn**$30.42**4.3★1,072 rev](https://www.amazon.com/dp/B08BXRHRL8) [2**Kimuras Cabin 6Pcs Tiger Lily Artificial Flowers Real Touch Fake Lilies with Stems Faux Lilies Bouquet for Wedding Floral Arrangements Easter Home Table Centerpiece Office Decor(Pink**Kimura's Cabin**$16.84**4.7★93 rev](https://www.amazon.com/dp/B0F6CPM4QL) [3**Designers Choice Floral Assorted Oriental Lily Bunch 3 Stem**Fresh Produce (Brands May Vary)**$11.26**4.0★56 rev](https://www.amazon.com/dp/B09VYP7T6Q) [4**Crochet Lily Flowers Bouquet Handmade Knitted Lily Galsang Flower Gift**Hlenbin**$39.93**4.4★27 rev](https://www.amazon.com/dp/B0GGM4B6FT) [5**Uven Traoqq 6PCS Artificial Lilies Set with 12 Heads Fully Bloomed Lilies and 6 Buds Short Stem Real Touch Artificial Flowers for Home Hotel Flower Arrangement Party Decor (Pink)**Uven Traoqq**$21.31**4.7★74 rev](https://www.amazon.com/dp/B0GGYV2WKX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**32 Pack Large Artificial Lilies Flower Heads with Realistic Stamens 5.5 Faux Fake Lily Silk Flower Heads Bulk with Butterfly for DIY Crafts Cake Wedding Bridal Wreaths Table Home Party Decoration**Dlerom**$19.01**3 rev3mo ago](https://www.amazon.com/dp/B0GVYJKY6C) [**Crochet Lily Flowers Bouquet Handmade Knitted Lily Galsang Flower Gift**Hlenbin**$39.93**27 rev5mo ago](https://www.amazon.com/dp/B0GGM4B6FT) [**Uven Traoqq 6PCS Artificial Lilies Set with 12 Heads Fully Bloomed Lilies and 6 Buds Short Stem Real Touch Artificial Flowers for Home Hotel Flower Arrangement Party Decor (Pink)**Uven Traoqq**$21.31**74 rev5mo ago](https://www.amazon.com/dp/B0GGYV2WKX) [**RANXIZY Handmade Potted Crochet Lily Flower Artificial Lily Flowers Plants with Realistic Stamen Mini Knitted Floral Lilies for Desk Decoration& Gift 5.9 Inches Tall (Rose Red)**RANXIZY**$10.48**4 rev6mo ago](https://www.amazon.com/dp/B0GK9BP888) [**Suncalla 20 Pack Large Artificial Lilies Flower Heads with Realistic Stamens 5.9 Faux Fake Lily Flower Heads Bulk for DIY Crafts Cake Wedding Bridal Wreaths Table Home Party Decor (Light Pink)**Suncalla**$20.36**32 rev6mo ago](https://www.amazon.com/dp/B0GK74Z12S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**32 Pack Large Artificial Lilies Flower Heads with Realistic Stamens 5.5 Faux Fake Lily Silk Flower Heads Bulk with Butterfly for DIY Crafts Cake Wedding Bridal Wreaths Table Home Party Decoration**Dlerom**$19.01**5.0★**▲ 210%**](https://www.amazon.com/dp/B0GVYJKY6C) [**Crochet Lily Flowers Bouquet Handmade Knitted Lily Galsang Flower Gift**Hlenbin**$39.93**4.4★**▲ 198%**](https://www.amazon.com/dp/B0GGM4B6FT) [**Suncalla 20 Pack Large Artificial Lilies Flower Heads with Realistic Stamens 5.9 Faux Fake Lily Flower Heads Bulk for DIY Crafts Cake Wedding Bridal Wreaths Table Home Party Decor (Light Pink)**Suncalla**$20.36**4.7★**▲ 189%**](https://www.amazon.com/dp/B0GK74Z12S) [**RANXIZY Handmade Potted Crochet Lily Flower Artificial Lily Flowers Plants with Realistic Stamen Mini Knitted Floral Lilies for Desk Decoration& Gift 5.9 Inches Tall (Rose Red)**RANXIZY**$10.48**3.5★**▲ 130%**](https://www.amazon.com/dp/B0GK9BP888) [**Rose Lily Bouquet 1 EA**Floral (Suppliers May Vary)**$27.14**3.8★**▲ 121%**](https://www.amazon.com/dp/B0CFVHB395)
**~~View all trending →~~**
## **What buyers say about lily**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“The colors are vibrant”*
**Quality-Overall**17%
*“Variety is gorgeous”*
**Value For Money**9%
*“Worth it”*
**Gifting Purpose**7%
*“Birthday gift”*
**Plant Growth**6%
*“GOOD GROWTH”*
**Size-Overall**4%
*“Great size”*
**Smell**4%
*“Really great fresh scent”*
**Advertised Vs Actual Product**4%
*“Exceeded my expectations”*
**Durability**4%
*“seem durable”*
**Freshness**3%
*“Very fresh”*
### **What buyers complain about **
**Size-Overall**17%
*“Really small”*
**Plant Growth**17%
*“Seeds didn't sprout”*
**Quality-Overall**9%
*“Bad quality”*
**Advertised Vs Actual Product**8%
*“Not as described”*
**Color**8%
*“The colors are completely off”*
**Smell**6%
*“Strong Odor”*
**Value For Money**6%
*“more expensive than they actually are”*
**Material Quality**4%
*“Material is very poor”*
**Functionality-Overall**2%
*“NONE GREW”*
**Durability**2%
*“quick to break”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**15%
**Color**9%
**Quality-Overall**9%
**Material Quality**8%
**Value For Money**8%
**Smell**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is lily profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 64 tracked products. 8 of 19 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the lily niche?**
- 49 brands and 652 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in lily?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 1.1%.
- **When does demand for lily peak?**
- Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the lily niche?**
- Listings span $6.72–$60.97; the average listing price is $22.74 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.
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