---
title: "Trend — lily of the valley - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lily-of-the-valley/trend"
last_updated: "2026-08-11T05:55:22.009Z"
locale: en
meta:
  description: "Niche score 59/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lily of the valley - Flapen"
---

# **lily of the valley**

**Worth a look**

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 26Conversion 20Competition 84Returns 88Price range 71Avg price 82Brand share 96Review moat 74Quality gap 72

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.88**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****523.77**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.70–$37.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$97K**

$97K/yr · 342K searches

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend