---
title: "Lilac Candle — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lilac-candle"
last_updated: "2026-08-06T13:25:10.485Z"
locale: en
meta:
description: "Niche score 51/100 · $145K/yr market · 104K searches/yr · $16.72 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $145K/yr market · 104K searches/yr · $16.72 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lilac Candle — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **lilac candle**
**Worth a look**
Shows low returns (0.6%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size 31Growth 19Conversion 80Competition 39Returns 97Price range 60Avg price 79Brand share 37Review moat 48Quality gap 67
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.72**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.99–$26.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,682.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$145K**
$145K/yr · 104K searches
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lilac candle is a $145K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lilac candle market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$209K–$251K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**13%**
- Yankee Candle46% - Dianne's Custom Candles10% - Chloefu LAN9% - 1OAK9% - DL DREAMY DEWLA8% - M&SENSE5% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -11.3% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/lilac-candle/trend)
## **Top lilac candle search terms**
- **lilac candle**67K/yr-10.3%9.7% conv. - **lilac candles**11K/yr-15.6%7.1% conv. - **lilac candles clearance**4K/yr+26.7%10.2% conv. - **lilac scented candles**6K/yr-29.1%8.2% conv. - **yankee candle lilac**5K/yr-23.1%16.9% conv. - **fresh cut lilacs candle**3K/yr+47.9%5.4% conv. - **yankee candle lilac blossom**3K/yr-26.1%15.5% conv. - **yankee candles lilac**2K/yr-28.7%20.8% conv. - **lilac candles highly scented**3K/yr-29.2%10.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lilac-candle/search-terms)
## **Top lilac candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$58K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Lilac Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.92**4.6★900 rev](https://www.amazon.com/dp/B0F3F7RMC9) [2**Chloefu LAN Lilac Blossoms Scented Candle Highly Floral Fragranced Candle Natural Soy Wax Candle Gift Candles Gifts for Women 55 Hours Long Burning Home Decorative 8.1 oz**Chloefu LAN**$19.70**4.5★93 rev](https://www.amazon.com/dp/B0CW5XLD7X) [3**1OAK Lilac Candle - Soy Wax Scented Candles (Lilac) - Soy Candle for Home Scented - Long Burning Candles Premium - Hand-Poured (7oz.)**1OAK**$12.15**4.3★82 rev](https://www.amazon.com/dp/B0DQBPJ2SX) [4**Lilac Blossom Scented Candles Lilac Blossom Candle Aromatherapy Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn Home Dcor**DL DREAMY DEWLA**$8.95**3.6★125 rev](https://www.amazon.com/dp/B0DRK5KX4M) [5**Lilac Blossom Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.74**4.4★5,572 rev](https://www.amazon.com/dp/B07QCQMZRQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hidden Label Lilac Blossom Soy Candle 12oz 2-Wick 70H Floral Aromatherapy**Hidden Label**$16.06**10 rev1y ago](https://www.amazon.com/dp/B0F37JZ6KW) [**Lilac Blossoms Natural Soy Candle Non Toxic for Home Scented Purple Aromatherapy Candle Dcor Birthday Gifts Ideas for Her Women Mom Daughters Friends 6.4 Oz**KOIMYSA**$14.39**31 rev1y ago](https://www.amazon.com/dp/B0FC2Y81N4) [**Yankee Candle Lilac Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.92**900 rev1y ago](https://www.amazon.com/dp/B0F3F7RMC9) [**Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift**Yankee Candle**$14.55**655 rev1y ago](https://www.amazon.com/dp/B0F3DP62JP) [**1OAK Lilac Candle - Soy Wax Scented Candles (Lilac) - Soy Candle for Home Scented - Long Burning Candles Premium - Hand-Poured (7oz.)**1OAK**$12.15**82 rev1y ago](https://www.amazon.com/dp/B0DQBPJ2SX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hidden Label Lilac Blossom Soy Candle 12oz 2-Wick 70H Floral Aromatherapy**Hidden Label**$16.06**4.0★**▲ 74%**](https://www.amazon.com/dp/B0F37JZ6KW) [**Lilac Blossom Scented Candles Lilac Blossom Candle Aromatherapy Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn Home Dcor**DL DREAMY DEWLA**$8.95**3.6★**▲ 69%**](https://www.amazon.com/dp/B0DRK5KX4M) [**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Lilac Blossoms**Yankee Candle**$19.25**4.5★**▲ 67%**](https://www.amazon.com/dp/B08TZJDMV1) [**Chloefu LAN Lilac Blossoms Scented Candle Highly Floral Fragranced Candle Natural Soy Wax Candle Gift Candles Gifts for Women 55 Hours Long Burning Home Decorative 8.1 oz**Chloefu LAN**$19.70**4.5★**▲ 38%**](https://www.amazon.com/dp/B0CW5XLD7X) [**White Barn Bath & Body Works 3-Wick Scented Candle in Fresh Cut Lilacs (2021) Purple**Bath & Body Works**$23.63**4.2★**▲ 33%**](https://www.amazon.com/dp/B08VNL62B2)
**~~View all trending →~~**
## **What buyers say about lilac candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Great fragrance”*
**Quality-Overall**5%
*“Overall, I am very happy with the quality, scent, and appearance of this candle”*
**Brightness/Shine/Glow**5%
*“Perfect spring candle”*
**Value For Money**4%
*“Worth it”*
**Durability**3%
*“I'm just glad it didn't break”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Gifting Purpose**2%
*“Perfect Hazmat Gift”*
**Color**1%
*“color is terrific”*
**Efficiency**1%
*“Works well”*
**Fire Resistance**0%
*“It burns completely away”*
### **What buyers complain about **
**Smell**62%
*“Smell is very artificial”*
**Value For Money**6%
*“Not cheap even on sale”*
**Size-Overall**5%
*“Small jar”*
**Flammable**4%
*“None of them have burned correctly”*
**Advertised Vs Actual Product**2%
*“Lacks described smell”*
**Durability**2%
*“Doesnt really last as long as I like”*
**Allergies**2%
*“Irritated my nose”*
**Quality-Overall**1%
*“Quality and "THROW" of candle has really gone down hill”*
**Product Condition**1%
*“Used not new”*
**Heating**1%
*“became SUPER hot”*
### **Top return reasons **
**Smell**71%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Defective Material/Parts**3%
**Functionality-Overall**1%
**Leak-Proof**1%
**Flammable**1%
**Durability**0%
**Strength**0%
## **Common questions**
- **Is lilac candle profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 17 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lilac candle niche?**
- 12 brands and 71 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in lilac candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.
- **When does demand for lilac candle peak?**
- Demand peaks in Mar–Apr–May–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the lilac candle niche?**
- Listings span $6.99–$26.86; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 1,682 reviews — the moat a new listing must climb.
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