---
title: "Leaf Rug — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/leaf-rug"
last_updated: "2026-08-11T07:28:17.787Z"
locale: en
meta:
description: "Niche score 56/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Leaf Rug — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **leaf rug**
**Worth a look**
Shows a sweet-spot price point ($29.53 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 64Conversion 15Competition 71Returns 46Price range 95Avg price 95Brand share 85Review moat 70Quality gap 43
**Avg price**
**Incredible****$29.53**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.30–$54.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****698.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+42.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$106K**
$106K/yr · 305K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, leaf rug is a $106K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leaf rug market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$89K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#751**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**50%**
Top 20: 93%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**44%**
- LUMI15% - DEXI13% - Panstar9% - Homantic7% - Arenarug7% - Wonnitar6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +42.7% search growth over the last 90 days.
10K6KPrime Day '24Black Friday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/leaf-rug/trend)
## **Top leaf rug search terms**
- **leaf rug**64K/yr+31.6%0.5% conv. - **plant rug**41K/yr+24.9%0.3% conv. - **leaf bath mat**25K/yr+115.5%0.7% conv. - **monstera rug**36K/yr+18.2%0.6% conv. - **leaf bathroom rug**21K/yr+66.8%0.8% conv. - **plant bath mat**10K/yr+108.1%0.4% conv. - **tropical bath mat**11K/yr+8.1%0.6% conv. - **plant bathroom rug**10K/yr+70.1%0.4% conv. - **tropical bathroom rugs**11K/yr+6.3%0.5% conv. - **monstera leaf rug**13K/yr+15.5%0.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/leaf-rug/search-terms)
## **Top leaf rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUMI Bathroom Rug Green Leaf Absorbent Non Slip Bath Mat 23.5x31.5**LUMI**$31.49**4.7★803 rev](https://www.amazon.com/dp/B0CMZL4J7T) [2**DEXI Cute Bath Mat Green Leaf Monstera Bathroom Rugs 31.5x23.5**DEXI**$30.80**4.7★548 rev](https://www.amazon.com/dp/B0CMZFTDKT) [3**Sage Green Monstera Area Rug 5x7 High-Low Plush Pile Washable Rugs for Living Room Bedroom Tropical Non Slip Nursery Carpet Soft Indoor Shag Rugs for Dining Room**Arenarug**$54.60**4.5★76 rev](https://www.amazon.com/dp/B0G398FBZK) [4**Softania Monstera Bath Mat Green Leaf Bathroom Rug Soft Non Slip Washable Plant Bath Mat for Tropical Green Boho Bathroom Decor (21 x 26)**Softania**$18.52**4.7★298 rev](https://www.amazon.com/dp/B0D5WHDW8B) [5**Wonnitar Monstera 3x5 Washable Rug Sage Green Leaf Area Rugs for Bedroom Non-Slip Living Room Entry Throw Mat Low Pile Faux Wool Indoor Carpet for Kitchen Bathroom Office**Wonnitar**$35.57**4.4★634 rev](https://www.amazon.com/dp/B0C3C9D7Q7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VivaNest Mini Sage Green Leaf Bathroom Sink Mat Monstera 23.6x26.8 Extra Soft Absorbent Washable Tufted Bath Rug Non-Slip TPR Backing Plush Shaggy Bath Carpet for Floor**VivaNest**$21.22**56 rev6mo ago](https://www.amazon.com/dp/B0GBVZR2RP) [**VivaNest Luxury Sage Green Leaf Bathroom Mat Monstera 32.3x36.6 Extra Soft Absorbent Washable Tufted Bath Rug Non-Slip TPR Backing Plush Shaggy Bath Carpet for Floor Bathtub**VivaNest**$35.75**56 rev6mo ago](https://www.amazon.com/dp/B0GBV6LC11) [**Color&Geometry Green Leaf Bathroom Rug 20x32 Plush Plant Decor Bath Mat**Color&Geometry**$28.38**139 rev7mo ago](https://www.amazon.com/dp/B0G3PJ9876) [**Sage Green Monstera Area Rug 5x7 High-Low Plush Pile Washable Rugs for Living Room Bedroom Tropical Non Slip Nursery Carpet Soft Indoor Shag Rugs for Dining Room**Arenarug**$54.60**76 rev7mo ago](https://www.amazon.com/dp/B0G398FBZK) [**Drydiet Monstera Bath Mat for Bathroom Tropical Monstera Leaf Non Slip Bathroom Rug Cute Washable Bath Rug Pink Green Floor Door Mat for Indoor Shower Bathtub Decor 20x32 Inch**Drydiet**$22.06**133 rev8mo ago](https://www.amazon.com/dp/B0FXB56QKH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VivaNest Luxury Sage Green Leaf Bathroom Mat Monstera 32.3x36.6 Extra Soft Absorbent Washable Tufted Bath Rug Non-Slip TPR Backing Plush Shaggy Bath Carpet for Floor Bathtub**VivaNest**$35.75**4.6★**▲ 148%**](https://www.amazon.com/dp/B0GBV6LC11) [**LUMI Cute Bathroom Rug Green Leaf Absorbent Non Slip Bath Mat 24x32**LUMI**$32.48**4.7★**▲ 133%**](https://www.amazon.com/dp/B0FMJ9C9Y8) [**Sage Green Monstera Area Rug 5x7 High-Low Plush Pile Washable Rugs for Living Room Bedroom Tropical Non Slip Nursery Carpet Soft Indoor Shag Rugs for Dining Room**Arenarug**$54.60**4.5★**▲ 128%**](https://www.amazon.com/dp/B0G398FBZK) [**Drydiet Monstera Bath Mat for Bathroom Tropical Monstera Leaf Non Slip Bathroom Rug Cute Washable Bath Rug Pink Green Floor Door Mat for Indoor Shower Bathtub Decor 20x32 Inch**Drydiet**$22.06**4.2★**▲ 114%**](https://www.amazon.com/dp/B0FXB56QKH) [**Joiedomi Area Rugs for Living Room Washable 4X6 Rug for Bedroom Non-Slip Soft Carpet with Rubber Backing Art Florafor Indoor Floor Dining Room Kids Nursery Bedside (Green)**Joiedomi**$23.03**4.6★**▲ 95%**](https://www.amazon.com/dp/B0F6N9XLRG)
**~~View all trending →~~**
## **What buyers say about leaf rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Its soft”*
**Quality-Overall**12%
*“Excellent quality”*
**Color**11%
*“Love the colors”*
**Size-Overall**7%
*“true to size”*
**Design-Overall**6%
*“Beautiful design”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Durability**4%
*“Beautiful and durable”*
**Comfort-Overall**4%
*“Very comfortable”*
**Thickness**3%
*“Thick”*
**Value For Money**3%
*“affordable”*
### **What buyers complain about **
**Size-Overall**11%
*“it just seems really big in real life”*
**Thickness**10%
*“Not as thick as I thought it would be. less than 1inch”*
**Quality-Overall**6%
*“Low quality”*
**Color**5%
*“Faded color”*
**Advertised Vs Actual Product**5%
*“Description said it was cotton. Not cotton at all”*
**Durability**5%
*“Fell apart”*
**Absorbency**5%
*“Not very absorbent”*
**Value For Money**4%
*“Overpriced”*
**Ease Of Cleaning**2%
*“does not vacuum well”*
**Material Quality**1%
*“feels like acrylic”*
### **Top return reasons **
**Size-Overall**47%
**Color**23%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Material Quality**4%
**Thickness**3%
**Design-Overall**2%
**Thin**1%
**Value For Money**1%
**Functionality-Overall**1%
## **Common questions**
- **Is leaf rug profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 39 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the leaf rug niche?**
- 28 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in leaf rug?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.3%.
- **When does demand for leaf rug peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the leaf rug niche?**
- Listings span $15.30–$54.60; the average listing price is $29.53 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.
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