---
title: "Le Labo Candle — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/le-labo-candle"
last_updated: "2026-08-06T13:47:26.513Z"
locale: en
meta:
description: "Niche score 55/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Le Labo Candle — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **le labo candle**
**Worth a look**
Shows a thin review moat (150 avg reviews), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 80Growth 37Conversion 24Competition 57Returns 79Price range 41Avg price 80Brand share 6Review moat 92Quality gap 76
**Review moat**
**Great****150.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.1M**
$1.1M/yr · 688K searches
**Avg price**
**Great****$85.43**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$18.12–$219.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, le labo candle is a $1.1M/yr Amazon United States market (688K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le labo candle market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,085**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **30%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**1%**
- Diptyque Paris83% - Maison Margiela6% - Salt & Stone4% - Le Labo3% - Maison Louis Marie2% - MALIN+GOETZ1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/le-labo-candle/trend)
## **Top le labo candle search terms**
- **diptyque**300K/yr+14.7%0.8% conv. - **diptyque candle**219K/yr+11.0%2.5% conv. - **diptyque candles**35K/yr+43.8%1.1% conv. - **le labo candle**32K/yr-6.8%1.5% conv. - **replica candle**18K/yr+6.2%2.0% conv. - **aesop candle**13K/yr-17.3%1.2% conv. - **dyptique**9K/yr+23.6%1.4% conv. - **diptique**8K/yr+24.6%1.8% conv. - **santal 26 candle**9K/yr-28.3%1.8% conv. - **maison margiela candle**10K/yr-18.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/le-labo-candle/search-terms)
## **Top le labo candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$113K20%$226K30%$339K40%$451K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Diptyque Baies Candle-6.5 oz.**Diptyque Paris**$78.41**4.4★561 rev](https://www.amazon.com/dp/B00429KMH6) [2**Diptyque Scented Candle Baies 70g - 70ml**Diptyque Paris**$50.37**4.0★174 rev](https://www.amazon.com/dp/B00HZGRYUG) [3**Orpheon by Diptyque for Unisex - 2.5 oz EDP Spray**Diptyque Paris**$205.34**4.5★119 rev](https://www.amazon.com/dp/B08ZD45233) [4**Diptyque Black Baies Floral Candle-10.2 oz**Diptyque Paris**$103.71**4.4★249 rev](https://www.amazon.com/dp/B005ZJ1GRM) [5**Diptyque Eau de Toilette Travel Spray 0.25 Fl Oz (Pack of 5) Set for Men and Women**Diptyque Paris**$120.01**4.2★64 rev](https://www.amazon.com/dp/B074M53JKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Diptyque Philosykos Scented Soap 5-Piece Set 30g 1.05 ounces each - Round Bars Pleat-Wrapped Luxury Amenities Made in Italy**Diptyque Paris**$29.50**14 rev6mo ago](https://www.amazon.com/dp/B0GHT3ZVV1) [**Maison Margiela Replica Afternoon Delight Warm Scented Candle - 6.8 Oz**Maison Margiela**$55.31**51 rev11mo ago](https://www.amazon.com/dp/B0FCPH9481) [**LUMELOOM Santal Reserve Scented Candle 9oz Soy Wax Candles for Home Scented**LUMELOOM**$18.12**123 rev1y ago](https://www.amazon.com/dp/B0DSLBM9BX) [**LE LABO Santal 26 Scented Candle 245 Grams 8.6 Ounce Glass jar Boxed Made in USA Cream**Le Labo**$116.86**14 rev2y ago](https://www.amazon.com/dp/B0D5KMG6HY) [**Salt & Stone Coconut & Soy Blend Scented Candle Santal & Vetiver 8.5 oz**Salt & Stone**$47.47**279 rev2y ago](https://www.amazon.com/dp/B0CKK34BF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diptyque Roses Scented Candle Mini 35g**Diptyque Paris**$38.70**4.1★**▲ 191%**](https://www.amazon.com/dp/B06XF7KFJN) [**Figuier (Fig) Mini Candle 70 g by Diptyque**Diptyque Paris**$48.63**3.6★**▲ 139%**](https://www.amazon.com/dp/B004SFHMUO) [**MALIN+GOETZ Tomato Candle Home Grown Tomato Aroma Fragrance Scented Candle Natural Wax Blend Fresh & Verdant Scent Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours**MALIN+GOETZ**$63.77**4.3★**▲ 137%**](https://www.amazon.com/dp/B09TSNMRPR) [**Diptyque Philosykos Scented Soap 5-Piece Set 30g 1.05 ounces each - Round Bars Pleat-Wrapped Luxury Amenities Made in Italy**Diptyque Paris**$29.50**4.2★**▲ 115%**](https://www.amazon.com/dp/B0GHT3ZVV1) [**Diptyque - Philosykos Eau de Toilette - 100ml 3.4 ounce**Diptyque Paris**$160.78**4.4★**▲ 61%**](https://www.amazon.com/dp/B004SFDTXS)
**~~View all trending →~~**
## **What buyers say about le labo candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Beautiful soft fragrance”*
**Durability**4%
*“it lasts a good amount of time”*
**Value For Money**3%
*“the price is amazing for what i got”*
**Quality-Overall**3%
*“Diptyque used to be a reputable company with excellent quality control”*
**Brightness/Shine/Glow**2%
*“The best candle that I have ever bought”*
**Gifting Purpose**2%
*“Great present for someone with fancy tastes”*
**Advertised Vs Actual Product**2%
*“Just right”*
**Design-Overall**2%
*“The glass jar is a beautiful decor piece as well”*
**Ease Of Use**1%
*“Works flawlessly and easy to use”*
**Locally Manufactured**1%
*“made in USA”*
### **What buyers complain about **
**Smell**45%
*“The scent is not as strong as it should be”*
**Value For Money**15%
*“Not worth the price”*
**Size-Overall**7%
*“They are actually much larger than I thought they would be”*
**Quality-Overall**6%
*“Quality is bad”*
**Heating**2%
**Strength**2%
*“Beautiful simple candle I just wish it was stronger”*
**Color**2%
*“makes my walls black”*
**Advertised Vs Actual Product**2%
*“Incorrect information listed”*
**Allergies**1%
*“Irritant”*
**Oily/Greasy**1%
*“It is a tad bit oily, however, so be careful where you spray it”*
### **Top return reasons **
**Smell**65%
**Size-Overall**12%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Defective Material/Parts**2%
**Leak-Proof**2%
**Product Condition**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Motor Power**1%
## **Common questions**
- **Is le labo candle profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the le labo candle niche?**
- 7 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in le labo candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.8%.
- **When does demand for le labo candle peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the le labo candle niche?**
- Listings span $18.12–$219.18; the average listing price is $85.43 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.
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