---
title: "Le Creuset — $5.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/le-creuset"
last_updated: "2026-08-11T04:45:32.379Z"
locale: en
meta:
description: "Niche score 39/100 · $5.0M/yr market · 4.9M searches/yr · $205.15 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 39/100 · $5.0M/yr market · 4.9M searches/yr · $205.15 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Le Creuset — $5.0M/yr Amazon US Niche (2026) - Flapen"
---
# **le creuset**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 98Growth 20Conversion 6Competition 65Returns 36Price range 14Avg price 45Brand share 0Review moat 39Quality gap 24
**Market size**
**Incredible****$5.0M**
$5.0M/yr · 4.9M searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$205.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,633.62**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$21.70–$590.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, le creuset is a $5.0M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **le creuset market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$4.1M–$5.1M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#453**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 78%
**Open market**
**0%**
- Le Creuset94% - ROSSALLINI4% - Lodge2%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -10.8% search growth over the last 90 days.
300K200KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/le-creuset/trend)
## **Top le creuset search terms**
- **le creuset**3.0M/yr-11.2%0.2% conv. - **le creuset dutch oven**855K/yr-12.8%0.5% conv. - **la creuset**137K/yr-2.8%0.2% conv. - **le creuset cookware**223K/yr-19.4%0.2% conv. - **le crueset. cookware sale**62K/yr+19.5%0.3% conv. - **la creuset dutch oven**82K/yr-3.5%0.3% conv. - **le cruset**56K/yr+17.9%0.3% conv. - **le creuset outlet**97K/yr-46.4%0.1% conv. - **le creuset set**36K/yr-7.5%0.0% conv. - **lecreuset dutch oven**43K/yr-11.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/le-creuset/search-terms)
## **Top le creuset products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$201K8%$401K12%$602K16%$803K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Creuset Enameled Cast Iron Round Dutch Oven 5.5 qt. Cerise**Le Creuset**$327.06**4.7★7,833 rev](https://www.amazon.com/dp/B00VA5HG0Q) [2**Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Sea Salt**Le Creuset**$283.59**4.7★124 rev](https://www.amazon.com/dp/B0G71JKTZ8) [3**Le Creuset Enameled Cast Iron Round Dutch Oven 7.25 qt. Cerise**Le Creuset**$352.22**4.7★7,833 rev](https://www.amazon.com/dp/B00VA5HEQC) [4**Le Creuset Set Of 6 Vancouver Pinch Bowls 2 Oz Multi**Le Creuset**$29.98**4.8★570 rev](https://www.amazon.com/dp/B09417XFDN) [5**Le Creuset Stoneware Heritage Rectangular Baking Dish 3 pc. Oyster**Le Creuset**$136.51**4.7★423 rev](https://www.amazon.com/dp/B0DNNBC3WV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Le Creuset Stoneware Strawberry Mini Cocotte 19 oz. Cerise**Le Creuset**$54.25**30 rev2mo ago](https://www.amazon.com/dp/B0GT2W6HP2) [**Le Creuset Enameled Cast Iron Round Dutch Oven 5.5 qt. Riviera**Le Creuset**$421.61**7,833 rev4mo ago](https://www.amazon.com/dp/B0GK27BQK6) [**Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Sea Salt**Le Creuset**$283.59**124 rev6mo ago](https://www.amazon.com/dp/B0G71JKTZ8) [**Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Marseille**Le Creuset**$285.29**124 rev6mo ago](https://www.amazon.com/dp/B0G71CMVTX) [**Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Artichaut**Le Creuset**$280.24**124 rev6mo ago](https://www.amazon.com/dp/B0G723D764)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Le Creuset Stoneware Strawberry Mini Cocotte 19 oz. Cerise**Le Creuset**$54.25**4.6★**▲ 337%**](https://www.amazon.com/dp/B0GT2W6HP2) [**Le Creuest Stoneware Signature Oil Cruet 20 oz. Sea Salt**Le Creuset**$44.81**4.5★**▲ 265%**](https://www.amazon.com/dp/B0FQDLFNTH) [**Le Creuset Enameled Cast Iron Signature Deep Round Oven 6.5 qt. Sea Salt**Le Creuset**$283.59**4.7★**▲ 264%**](https://www.amazon.com/dp/B0G71JKTZ8) [**Le Creuset Enameled Cast Iron Round Dutch Oven 5.5 qt. Riviera**Le Creuset**$421.61**4.7★**▲ 149%**](https://www.amazon.com/dp/B0GK27BQK6) [**Le Creuset Stoneware Heritage Rectangular Baking Dish 3 pc. Oyster**Le Creuset**$136.51**4.7★**▲ 107%**](https://www.amazon.com/dp/B0DNNBC3WV)
**~~View all trending →~~**
## **What buyers say about le creuset**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Color is so pretty”*
**Quality-Overall**21%
*“Excellent product”*
**Value For Money**10%
*“Worth it”*
**Baking**7%
*“Perfect for my kitchen decor and bread baking”*
**Gifting Purpose**5%
*“Great Christmas gift”*
**Durability**4%
*“Seems extremely durable”*
**Ease Of Cleaning**3%
*“Very easy to clean”*
**Ease Of Use**3%
*“Lovely and useful”*
**Cooking Experience**3%
*“Its my favorite cooking”*
**Advertised Vs Actual Product**3%
*“exactly as described”*
### **What buyers complain about **
**Durability**14%
*“not worth the price for its longevity”*
**Size-Overall**13%
*“Too large”*
**Adhesion/Stickiness**9%
*“Product does not maintain non-stick property for very long”*
**Quality-Overall**6%
*“It's cheaply made”*
**Cooking Experience**5%
*“Not Recommended--Coating Flakes Off”*
**Heating**4%
*“Can't Take the Heat”*
**Ease Of Cleaning**4%
*“Tough cleaning”*
**Design-Overall**4%
*“This needs to be redesigned”*
**Non-Stick Coating**4%
*“It had completely stopped being non stick”*
**Color**4%
*“I have a filter on my phone so the colors are slightly off”*
### **Top return reasons **
**Size-Overall**49%
**Color**17%
**Value For Money**6%
**Weight Heavy**4%
**Advertised Vs Actual Product**4%
**Handle Quality**3%
**Product Condition**3%
**Engraving/Paint/Sublimation**3%
**Scratch Resistance**2%
**Quality-Overall**1%
## **Common questions**
- **Is le creuset profitable to sell on Amazon United States?**
- The niche generates $5.0M/yr across 42 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the le creuset niche?**
- 3 brands and 60 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in le creuset?**
- Top complaints mined from reviews: Durability, Size-Overall, Adhesion/Stickiness. The return rate is 4.2%.
- **When does demand for le creuset peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the le creuset niche?**
- Listings span $21.70–$590.32; the average listing price is $205.15 (sweet spot $15–$100). The average incumbent carries 2,634 reviews — the moat a new listing must climb.
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