---
title: "Is Lavender Worth Selling on Amazon US? — $93K/mo (2026)"
canonical_url: "https://flapen.com/research/us/home-kitchen/lavender"
last_updated: "2026-09-18T19:52:04.660Z"
locale: en
meta:
  description: "Lavender Amazon US estimated sales data: $93,100/month, -11.3% growth, $12.25 avg price. Worth selling? See the verdict."
  "og:description": "Lavender Amazon US estimated sales data: $93,100/month, -11.3% growth, $12.25 avg price. Worth selling? See the verdict."
  "og:title": "Is Lavender Worth Selling on Amazon US? — $93K/mo (2026)"
---

OverviewNichesProductsSearch terms

Flapen Score ## Lavender against its category The dotted line is the Home & Kitchen average. Past it, Lavender is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Lavender market on Amazon at a glance Shoppers on Amazon United States searched for Lavender 1.5M times last year and spent an estimated $1.1M. The top 5 brands take 57% of clicks. Flapen scores it 57 out of 100, a Maybe. 01 · Demand ### An estimated 6.0% of those searches ended in a purchase. Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.<dl><dt>Searches, last 12 months</dt><dd>1.5M</dd><dt>Growth, 90 days vs prior 90</dt><dd>-11.3%</dd><dt>Conversion, latest week</dt><dd>6.0%</dd><dt>Market size, estimated</dt><dd>$1.1Ma year</dd><dt>Peak month</dt><dd>December1.4× the quietest month</dd><dt>Top search term</dt><dd>lavender737K searches a year</dd></dl>02 · Price ### A sale here is worth $12.25. Listings sell for $12.25 on average, from $5.77 to $27.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.25 that is $37K to $49K a year per listing.<dl><dt>Average price</dt><dd>$12.25under the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$5.77–$27.35</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>80K–100K</dd><dt>Units per listing a year</dt><dd>3,000–4,000</dd><dt>Revenue per listing a year</dt><dd>$37K–$49K</dd><dt>Returns</dt><dd>0.9%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is ads and reviews. 95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #140 within Dried & Preserved Flora. It carries 5,412 reviews at 4.52 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>95%</dd><dt>Prime listings</dt><dd>100%</dd><dt>Out of stock, average day</dt><dd>1.1%</dd><dt>Average rank</dt><dd>#140in Dried & Preserved Flora</dd><dt>Average rating</dt><dd>4.52 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>5,412per listing</dd><dt>Listings tracked</dt><dd>21</dd></dl>04 · Newcomers ### 1 of last year's 1 launches cleared the first-year sales bar. 1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.<dl><dt>Launched, last 12 months</dt><dd>1</dd><dt>Successful launches</dt><dd>1Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>52 months</dd></dl>Products ## Top Lavender products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them. Brands**19 **▼falling Sellers**552** Top-5 brand share**57%** Top 20: 100% Top-5 click share**55%** Top 20: 99% Open market**37%**- Brand 127% - Brand 28% - Brand 38% - Brand 47% - Brand 57% - Brand 66% Demand ## Lavender search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll40K30KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.4× Search terms ## Top Lavender search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **lavender**737K/yr-12.9%2.5% conv. - **dried lavender**264K/yr-14.2%6.9% conv. - **lavender flowers**110K/yr-19.8%3.0% conv. - **dried lavender flowers**80K/yr-9.6%5.9% conv. - **lavendar**55K/yr-0.8%3.8% conv. - **lavender buds**51K/yr-8.6%7.4% conv. - **lavanda**26K/yr+1.0%1.6% conv. - **lavender scent**21K/yr+10.4%0.4% conv. - **lavender dried**22K/yr+7.2%7.0% conv. - **lavander**20K/yr-0.2%2.7% conv. Reviews and returns ## What reviews say buyers love and hate about Lavender We read the reviews and the return reasons for every product selling here.**52%**of positive reviews mention “Smell”**42%**of negative reviews mention “Smell”**0.9%**of orders come back > **“Chemical smell” **_A buyer, on “Smell”42% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 17 topics**Negative****Positive****Smell**+0.6442%52%40% of returns“Relaxing fragrance”**Quality-Overall**+0.935%12%3% of returns“Good quality oil”**Advertised Vs Actual Product**−0.048%5%14% of returns“False advertising”**Color**−0.108%2%6% of returns“No color at all”**Value For Money**+1.062%7%2% of returns“Great deal”**Size-Overall**—4%1%8% of returns“Bigger bag than I expected”**Moist/Dry**−0.054%2% of returns“Too dry”**Strength**−0.033%“Not strong enough”**Dilute/Watery**−0.042%“Seems diluted”**Durability**−0.022%“Completely fell apart”**Taste-Overall**+0.332%“Clean tasting”**Flavor**+0.291%“Great flavor”**Freshness**+0.271%“fresh”**Gifting Purpose**+0.171%“Great Gift Idea”**Leak-Proof**—8% of returnsReturn reason only. No review mentions it.**Defective Material/Parts**—2% of returnsReturn reason only. No review mentions it.**Oily/Greasy**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [<h4>**Canning Lids**</h4>**$1.5M**/yr**+93.0%**](https://flapen.com/research/us/home-kitchen/canning-lids) [<h4>**10000 Btu Window Air Conditioner**</h4>**$2.2M**/yr**+199.1%**](https://flapen.com/research/us/home-kitchen/10000-btu-window-air-conditioner) [<h4>**Green Graduation Decorations Class of 2023**</h4>**$190K**/yr**+184.6%**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023) [<h4>**4th of July Float Decorations**</h4>**$77K**/yr**>1,000%**](https://flapen.com/research/us/home-kitchen/4th-of-july-float-decorations) [<h4>**Fall Candles**</h4>**$620K**/yr**+155.9%**](https://flapen.com/research/us/home-kitchen/fall-candles) ### **Best Flapen score** The highest-scoring niches we track right now, across every category. [**All tracked niches**](https://flapen.com/research/niches) [<h4>**Squirrel Repellent**</h4>**$2.3M**/yr**+140.5%**](https://flapen.com/research/us/patio-lawn-garden/squirrel-repellent) [<h4>**Tomato Cage**</h4>**$4.4M**/yr**+261.3%**](https://flapen.com/research/us/patio-lawn-garden/tomato-cage) [<h4>**Mole Repellent for Lawns**</h4>**$3.6M**/yr**+155.2%**](https://flapen.com/research/us/patio-lawn-garden/mole-repellent-for-lawns) [<h4>**America 250 Flag**</h4>**$2.3M**/yr**+389.5%**](https://flapen.com/research/us/patio-lawn-garden/america-250-flag) [<h4>**Jet Nozzle High Pressure Hose Nozzle**</h4>**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common Lavender questions Answered from the same tracked data.Is Lavender profitable to sell on Amazon United States? Flapen scores Lavender 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.1M a year across 21 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -11.3% in the last 90 days.How competitive is the Lavender niche on Amazon United States? 19 brands and 552 sellers compete in Lavender on Amazon United States. The top 5 Lavender products take 55% of clicks, and the top 5 brands take 57%.What do buyers complain about in Lavender? Lavender buyers on Amazon United States complain most about Smell, Color, and Advertised Vs Actual Product. An estimated 0.9% of orders come back.When does demand for Lavender peak? Search demand for Lavender on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.What does it cost to enter the Lavender niche? Lavender sells for $12.25 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.77 to $27.35. The average product has 5,412 reviews, the count a new listing must catch up to.