---
title: "Lavender Wreath — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lavender-wreath"
last_updated: "2026-08-10T12:14:48.914Z"
locale: en
meta:
description: "Niche score 54/100 · $92K/yr market · 107K searches/yr · $28.35 avg price. Soft demand (-32.0% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $92K/yr market · 107K searches/yr · $28.35 avg price. Soft demand (-32.0% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Lavender Wreath — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender wreath**
**Worth a look**
Shows a sweet-spot price point ($28.35 avg), but soft demand (-32.0% this quarter) keeps it on the watch list.
Market size 23Growth 9Conversion 38Competition 79Returns 46Price range 95Avg price 95Brand share 87Review moat 85Quality gap 65
**Avg price**
**Incredible****$28.35**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.99–$63.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****301.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$92K**
$92K/yr · 107K searches
**Growth**
**Bad****-32.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, lavender wreath is a $92K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Mar–Apr–May. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender wreath market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$85K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#786**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **224 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**48%**
Top 20: 80%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**48%**
- LZNPA18% - HUZIYAHAN9% - egolot7% - Zhoree7% - Sggvecsy6% - FOTEEWL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar, Apr, May · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/lavender-wreath/trend)
## **Top lavender wreath search terms**
- **lavender wreath**31K/yr-42.4%2.4% conv. - **lavender wreaths for front door**17K/yr-30.8%3.0% conv. - **purple wreath**24K/yr-30.9%2.0% conv. - **purple wreaths for front door**13K/yr-23.1%2.1% conv. - **purple door wreath**7K/yr-17.6%1.1% conv. - **lavender door wreath**6K/yr-30.4%3.0% conv. - **dried lavender wreath**4K/yr-22.6%1.2% conv. - **lavender wreath for front door**3K/yr+26.3%2.5% conv. - **lavendar wreath**3K/yr-40.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lavender-wreath/search-terms)
## **Top lavender wreath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**26 Inch Large Lavender Wreaths for Front Door Outside Summer Spring Wreaths for Front Door Floral Wreath All Season for Wedding Farmhouse Porch Wall Room Home Decor**LZNPA**$37.05**4.2★236 rev](https://www.amazon.com/dp/B0DN198YTS) [2**HUZIYAHAN Spring Summer Lavender Door Wreath 21Inch Front Door Wreath All Seasons Wreaths Purple Artificial Lavender Wreaths for Outdoor Outside Indoor Window Home Rustic Farmhouse Decorations**HUZIYAHAN**$18.91**4.1★262 rev](https://www.amazon.com/dp/B0G5PMRJVX) [3**26 Inch Lavender Eucalyptus Wreaths for Front Door Spring Summer Wreath Large Eucalyptus Outdoor Wreath with Greenery Leaves for Porch Wall Holiday Home Decor- Spring Summer Fall All Seasons**Zhoree**$38.23**4.5★71 rev](https://www.amazon.com/dp/B0G5ZJBQRH) [4**LZNPA 22 Inch Summer Spring Wreaths for Front Door Romance Lavender Wreath Elegant Artificial Front Door Wreath for All Season Spring Decorations for Home Wall Entryway Farmhouse Porch Room Decor**LZNPA**$27.98**4.2★236 rev](https://www.amazon.com/dp/B0DRHLZSDJ) [5**26 Large Artificial Eucalyptus and Lavender Wreath for Front Door(Purple)**FOTEEWL**$38.42**4.5★287 rev](https://www.amazon.com/dp/B0DST69M2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Inch Lavender Wreath for Front Door with Daffodils Artificial Outdoor Wreath for Spring Summer & Year-Round Purple Floral Front Door Wreath for Porch Entryway & Farmhouse Wall Decor**CHFAPH**$30.20**8 rev3mo ago](https://www.amazon.com/dp/B0GWQHH7J3) [**Pudate 22 Inch Lavender Eucalyptus Wreath for Front Door Decor UV Resistant Spring Artificial Floral Waterproof Summer Porch Display & Everyday Farmhouse Wreath**Pudate**$29.84**37 rev6mo ago](https://www.amazon.com/dp/B0GKFSMVZY) [**Sggvecsy Purple Daisy Wreath 24 Inch Spring Summer Wreath with Fake Silk Floral Green Eucalyptus Leaves and Lavender for Front Door Window Wall Wedding Farmhouse Festival Decor**Sggvecsy**$24.18**2,082 rev6mo ago](https://www.amazon.com/dp/B0GK7CKVBC) [**DDHS 24inch Lavender Wreath for Front Door Window Porch Spring Summer Artificial Wreaths All Seasons Farmhouse Indoor Outdoor Decor-pulpre**DDHS**$30.13**11 rev6mo ago](https://www.amazon.com/dp/B0GJR2H18G) [**Spring Wreaths for Front Door Outside 24 Inch Summer Wreath with Purple Morning Glory Peony and Hydrangea Spring Door Wreath for Indoor Outdoor Farmhouse Wall Proch Home Decor**wreathqueen**$26.40**444 rev6mo ago](https://www.amazon.com/dp/B0GHQV5VPR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Inch Lavender Wreath for Front Door with Daffodils Artificial Outdoor Wreath for Spring Summer & Year-Round Purple Floral Front Door Wreath for Porch Entryway & Farmhouse Wall Decor**CHFAPH**$30.20**4.1★**▲ 162%**](https://www.amazon.com/dp/B0GWQHH7J3) [**Pudate 22 Inch Lavender Eucalyptus Wreath for Front Door Decor UV Resistant Spring Artificial Floral Waterproof Summer Porch Display & Everyday Farmhouse Wreath**Pudate**$29.84**4.7★**▲ 148%**](https://www.amazon.com/dp/B0GKFSMVZY) [**HUZIYAHAN Spring Summer Lavender Door Wreath 21Inch Front Door Wreath All Seasons Wreaths Purple Artificial Lavender Wreaths for Outdoor Outside Indoor Window Home Rustic Farmhouse Decorations**HUZIYAHAN**$18.91**4.1★**▲ 104%**](https://www.amazon.com/dp/B0G5PMRJVX) [**Spring Wreaths for Front Door Outside 24 Inch Summer Wreath with Purple Morning Glory Peony and Hydrangea Spring Door Wreath for Indoor Outdoor Farmhouse Wall Proch Home Decor**wreathqueen**$26.40**4.8★**▲ 102%**](https://www.amazon.com/dp/B0GHQV5VPR) [**DDHS 24inch Lavender Wreath for Front Door Window Porch Spring Summer Artificial Wreaths All Seasons Farmhouse Indoor Outdoor Decor-pulpre**DDHS**$30.13**4.0★**▲ 90%**](https://www.amazon.com/dp/B0GJR2H18G)
**~~View all trending →~~**
## **What buyers say about lavender wreath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Bright colors”*
**Quality-Overall**14%
*“High Quality: It feels well-constructed”*
**Value For Money**10%
*“Good for the money”*
**Embellishment/Embroidery Quality**8%
*“This is perfect for someone who likes to decorate”*
**Size-Overall**7%
*“Fits right”*
**Advertised Vs Actual Product**6%
*“As shown”*
**Durability**3%
*“still looks brand new”*
**Design-Overall**3%
*“elegant look that works well with my home decor”*
**Shape/Style**3%
*“The shape is good”*
**Strength**2%
*“Not flimsy at all”*
### **What buyers complain about **
**Size-Overall**20%
*“Very large”*
**Advertised Vs Actual Product**10%
*“Incorrect info”*
**Value For Money**9%
*“Not Worth the Price”*
**Material Quality**7%
*“they could have used better material”*
**Quality-Overall**6%
*“Poor quality”*
**Color**5%
*“The colors are dull and dark, flat and small”*
**Durability**3%
*“and it just fell apart after a month”*
**Smell**3%
*“Smells like smoke”*
**Shape/Style**2%
*“For those complaining about oval shape just make sure to bend the flowers out”*
**Fluffiness**2%
*“It does take a little effort fluffing it up to make it look full”*
### **Top return reasons **
**Size-Overall**36%
**Color**15%
**Advertised Vs Actual Product**14%
**Material Quality**10%
**Quality-Overall**10%
**Defective Material/Parts**2%
**Value For Money**2%
**Smell**2%
**Shape/Style**2%
**Display Colors**1%
## **Common questions**
- **Is lavender wreath profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 50 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the lavender wreath niche?**
- 41 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in lavender wreath?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 3.3%.
- **When does demand for lavender wreath peak?**
- Demand peaks in Jan–Mar–Apr–May; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the lavender wreath niche?**
- Listings span $16.99–$63.53; the average listing price is $28.35 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.
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