--- title: "Is Lavender Throw Pillows Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/lavender-throw-pillows" last_updated: "2026-09-18T19:52:11.264Z" locale: en meta: description: "Lavender Throw Pillows Amazon US estimated sales data: $3,420/month, -11.8% growth. Worth selling? See the verdict." "og:description": "Lavender Throw Pillows Amazon US estimated sales data: $3,420/month, -11.8% growth. Worth selling? See the verdict." "og:title": "Is Lavender Throw Pillows Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## Lavender Throw Pillows against its category The dotted line is the Home & Kitchen average. Past it, Lavender Throw Pillows is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Lavender Throw Pillows market on Amazon at a glance Shoppers on Amazon United States searched for Lavender Throw Pillows 191K times last year and spent an estimated $41K. The top 5 brands take 41% of clicks. Flapen scores it 47 out of 100, a Fail. 01 · Demand ### An estimated 1.4% of those searches ended in a purchase. Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
Searches, last 12 months
191K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
1.4%
Market size, estimated
$41Ka year
Peak month
March1.7× the quietest month
Top search term
lavender throw pillows38K searches a year
02 · Price ### A sale here is worth $15.34. Listings sell for $15.34 on average, from $5.50 to $29.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.34 that is $0 to $2K a year per listing.
Average price
$15.34inside the $15 to $100 sweet spot
Price range
$5.50–$29.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is reviews. 86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #739 within Decorative Pillows, Inserts & Covers. It carries 8,644 reviews at 4.60 stars, so a new listing needs social proof before a better product.
Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#739in Decorative Pillows, Inserts & Covers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,644per listing
Listings tracked
93
04 · Newcomers ### 0 of last year's 14 launches cleared the first-year sales bar. 14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months
Products ## Top Lavender Throw Pillows products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 21% of clicks. An open shelf where new products get seen. Brands**56 **▼falling Sellers**62** Top-5 brand share**41%** Top 20: 78% Top-5 click share**21%** Top 20: 54% Open market**54%**- Brand 115% - Brand 29% - Brand 36% - Brand 46% - Brand 56% - Brand 65% Demand ## Lavender Throw Pillows search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.7× Search terms ## Top Lavender Throw Pillows search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **lavender throw pillows**38K/yr+6.5%1.2% conv. - **plum throw pillows**23K/yr+17.1%0.5% conv. - **plum pillow covers**22K/yr+14.1%0.9% conv. - **lavender pillow covers**22K/yr-46.7%1.1% conv. - **lavender pillows**14K/yr+11.6%0.8% conv. - **plum pillows**10K/yr+6.6%0.7% conv. - **lavender throw pillow**8K/yr+28.3%1.0% conv. - **light purple throw pillows**9K/yr-6.3%1.2% conv. - **lilac pillow covers**8K/yr-50.9%1.6% conv. - **lavender pillow covers 18x18**7K/yr-49.2%2.4% conv. Reviews and returns ## What reviews say buyers love and hate about Lavender Throw Pillows We read the reviews and the return reasons for every product selling here.**17%**of positive reviews mention “Soft Feel”**13%**of negative reviews mention “Color”**2.2%**of orders come back > **“The color is off” **_A buyer, on “Color”13% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 15 topics**Negative****Positive****Color**−0.0613%15%31% of returns“Color is accurate”**Quality-Overall**−0.039%13%2% of returns“Amazing quality”**Soft Feel**—17%“Soft and smooth”**Cushion**+0.126%8%5% of returns“Love my cushion covers”**Size-Overall**+0.408%6%36% of returns“Very tiny”**Advertised Vs Actual Product**−0.026%5%7% of returns“Does not match description”**Fluffiness**−0.016%5%1% of returns“Do not buy if youre looking for fluffy pillows”**Upholstery/Fabric Quality**+0.342%4%“Nice quality fabric”**Thickness**−0.065%“on the thin side compared to what I have purchased before”**Value For Money**+0.355%2% of returns“Great Buy”**Comfort-Overall**+0.504%“Very Comfortable”**Hard Feel**−0.023%“Rough texture”**Stitch/Finish/Polish**−0.022%1% of returns“also the stitching is very poor”**Material Quality**—5% of returnsReturn reason only. No review mentions it.**Display Colors**—4% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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