--- title: "Is Lavender Throw Blankets Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/lavender-throw-blankets" last_updated: "2026-09-18T19:52:07.826Z" locale: en meta: description: "Lavender Throw Blankets Amazon US estimated sales data: $5,950/month, -8.5% growth. Worth selling? See the verdict." "og:description": "Lavender Throw Blankets Amazon US estimated sales data: $5,950/month, -8.5% growth. Worth selling? See the verdict." "og:title": "Is Lavender Throw Blankets Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## Lavender Throw Blankets against its category The dotted line is the Home & Kitchen average. Past it, Lavender Throw Blankets is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Lavender Throw Blankets market on Amazon at a glance Shoppers on Amazon United States searched for Lavender Throw Blankets 174K times last year and spent an estimated $71K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail. 01 · Demand ### An estimated 2.4% of those searches ended in a purchase. Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
Searches, last 12 months
174K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.4%
Market size, estimated
$71Ka year
Peak month
December2.1× the quietest month
Top search term
lavender throw blanket53K searches a year
02 · Price ### A sale here is worth $17.22. Listings sell for $17.22 on average, from $9.77 to $26.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.22 that is $2K to $4K a year per listing.
Average price
$17.22inside the $15 to $100 sweet spot
Price range
$9.77–$26.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.5%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is reviews. 89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #183 within Throws. It carries 15,539 reviews at 4.58 stars, so a new listing needs social proof before a better product.
Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#183in Throws
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
15,539per listing
Listings tracked
28
04 · Newcomers ### 1 of last year's 4 launches cleared the first-year sales bar. 4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months
Products ## Top Lavender Throw Blankets products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them. Brands**18 **▼falling Sellers**20** Top-5 brand share**57%** Top 20: 100% Top-5 click share**47%** Top 20: 89% Open market**37%**- Brand 123% - Brand 213% - Brand 38% - Brand 48% - Brand 56% - Brand 66% Demand ## Lavender Throw Blankets search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll7K5KHoliday '24Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay Peak months: Dec · busiest ÷ quietest = 2.1× Search terms ## Top Lavender Throw Blankets search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **lavender throw blanket**53K/yr-6.7%2.5% conv. - **lavender blanket**37K/yr-15.5%1.7% conv. - **light purple throw blanket**19K/yr+8.2%2.4% conv. - **lilac throw blanket**16K/yr-14.9%1.3% conv. - **light purple blanket**18K/yr-13.7%1.6% conv. - **lavender throw**10K/yr-9.6%1.7% conv. - **lilac blanket**10K/yr-5.8%1.7% conv. - **lavender blanket throw**7K/yr-16.4%4.3% conv. - **lavender throw blanket for bed**4K/yr+8.4%2.2% conv. Reviews and returns ## What reviews say buyers love and hate about Lavender Throw Blankets We read the reviews and the return reasons for every product selling here.**35%**of positive reviews mention “Soft Feel”**21%**of negative reviews mention “Thickness”**2.5%**of orders come back > **“just needs to be thicker” **_A buyer, on “Thickness”21% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 19 topics**Negative****Positive****Soft Feel**—35%1% of returns“Soft blanket”**Color**+0.124%17%24% of returns“Vibrant color”**Thickness**−0.1221%3% of returns“just needs to be thicker”**Size-Overall**−0.0410%3%27% of returns“Not Real Twin Size”**Quality-Overall**−0.016%5%4% of returns“Not good quality”**Thin**−0.047%14% of returns“Very thin”**Warmth**+0.395%“Keeps you warm”**Weight Light**+0.295%“Beautiful and lightweight”**Value For Money**−0.014%3% of returns“Decent price”**Comfort-Overall**+0.044%“Very comfy”**Pilling/Linting**−0.023%“It does leave fuzzies before washing”**Washability**+0.162%“After washing, comfortable”**Gifting Purpose**+0.182%“Gift for a friend”**Material Quality**—2%9% of returns“the material was awful”**Durability**−0.012%“it came apart”**Ease Of Use**−0.012%“I couldnt use it”**Smell**—2%“It did have an unpleasant odor”**Advertised Vs Actual Product**—4% of returnsReturn reason only. No review mentions it.**Display Colors**—3% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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