--- title: "Is Lavender Incense Sticks Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/lavender-incense-sticks" last_updated: "2026-09-18T19:53:06.991Z" locale: en meta: description: "Lavender Incense Sticks Amazon US estimated sales data: $11,600/month, +15.0% growth. Worth selling? See the verdict." "og:description": "Lavender Incense Sticks Amazon US estimated sales data: $11,600/month, +15.0% growth. Worth selling? See the verdict." "og:title": "Is Lavender Incense Sticks Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## Lavender Incense Sticks against its category The dotted line is the Home & Kitchen average. Past it, Lavender Incense Sticks is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Lavender Incense Sticks market on Amazon at a glance Shoppers on Amazon United States searched for Lavender Incense Sticks 101K times last year and spent an estimated $140K. The top 5 brands take 78% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe. 01 · Demand ### An estimated 13.8% of those searches ended in a purchase. Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
Searches, last 12 months
101K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
13.8%
Market size, estimated
$140Ka year
Peak month
June2.0× the quietest month
Top search term
lavender incense sticks50K searches a year
02 · Price ### A sale here is worth $9.98. Listings sell for $9.98 on average, from $4.62 to $20.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $9.98 that is $10K to $12K a year per listing.
Average price
$9.98under the $15 to $100 sweet spot
Price range
$4.62–$20.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
0.5%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is reviews. 65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Home Fragrance. It carries 3,446 reviews at 4.39 stars, so a new listing needs social proof before a better product.
Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#219in Home Fragrance
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,446per listing
Listings tracked
20
04 · Newcomers ### 0 of last year's 3 launches cleared the first-year sales bar. 3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months
Products ## Top Lavender Incense Sticks products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them. Brands**13 **▲rising Sellers**312** Top-5 brand share**78%** Top 20: 100% Top-5 click share**63%** Top 20: 100% Open market**17%**- Brand 144% - Brand 216% - Brand 37% - Brand 46% - Brand 56% - Brand 65% - Open — no brand owns it (7 brands, 17%) Demand ## Lavender Incense Sticks search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Jun · busiest ÷ quietest = 2.0× Search terms ## Top Lavender Incense Sticks search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **lavender incense sticks**50K/yr+17.8%13.1% conv. - **lavender incense**27K/yr+18.1%9.4% conv. - **incense sticks lavender**7K/yr+25.1%11.1% conv. - **incense lavender**6K/yr+28.9%11.2% conv. - **hem lavender incense sticks**4K/yr+9.6%16.3% conv. - **incienso de lavanda**3K/yr-2.8%6.1% conv. - **lavender incense sticks natural**3K/yr-42.4%8.7% conv. - **lavender stick incense**2K/yr-60.5%11.4% conv. Reviews and returns ## What reviews say buyers love and hate about Lavender Incense Sticks We read the reviews and the return reasons for every product selling here.**66%**of positive reviews mention “Smell”**59%**of negative reviews mention “Smell”**0.5%**of orders come back > **“Overpowering scent” **_A buyer, on “Smell”59% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 17 topics**Negative****Positive****Smell**+2.3759%66%73% of returns“Amazing smell”**Quality-Overall**+0.499%12%2% of returns“The quality is always consistent”**Value For Money**+0.784%9%3% of returns“Great deal”**Size-Overall**−0.125%3% of returns“The sticks and fillings are too short and dont get a chance to create perfumes”**Advertised Vs Actual Product**−0.013%2%8% of returns“However, the product description is wrong”**Durability**−0.052%1%“Doesnt last at all”**Thickness**−0.062%“Theyre rolled down thin that they crumble”**Flammable**−0.052%1% of returns“not when burning”**Functionality-Overall**−0.031%1% of returns“Doesn't stay lite”**Moist/Dry**−0.031%“These are dry”**Strength**+0.111%2% of returns“Very strong”**Comfort-Overall**+0.231%“Relaxes the home”**Fire Resistance**—1%“The sticks are very well made they burn evenly”**Suitable For Indoor**+0.151%“Works great, lasted about 45-50 mins indoors”**Gifting Purpose**—1%“They would make a great gift”**Defective Material/Parts**—2% of returnsReturn reason only. No review mentions it.**Product Condition**—1% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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