---
title: "Trend — lanterns to release in sky - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lanterns-to-release-in-sky/trend"
last_updated: "2026-08-11T13:04:44.979Z"
locale: en
meta:
  description: "Niche score 60/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lanterns to release in sky - Flapen"
---

# **lanterns to release in sky**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 67Conversion 14Competition 77Returns 40Price range 79Avg price 93Brand share 83Review moat 84Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$22.10**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****327.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$8.57–$41.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Good****+46.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$59K**

$59K/yr · 238K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend