---
title: "Lanterns to Release in Sky — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lanterns-to-release-in-sky"
last_updated: "2026-08-11T09:29:12.466Z"
locale: en
meta:
description: "Niche score 60/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lanterns to Release in Sky — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **lanterns to release in sky**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 67Conversion 14Competition 77Returns 40Price range 79Avg price 93Brand share 83Review moat 84Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$22.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****327.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.57–$41.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+46.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$59K**
$59K/yr · 238K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, lanterns to release in sky is a $59K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lanterns to release in sky market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$133K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,045**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **83%**
- **Out of stock**
- **31.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**52%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**43%**
- Diagtree14% - NALAKUVARA14% - witaide12% - Generic7% - ZOOYOO5% - Dusiwapr5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.8% search growth over the last 90 days.
23K18KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/lanterns-to-release-in-sky/trend)
## **Top lanterns to release in sky search terms**
- **memorial lanterns to release in sky**58K/yr+46.7%1.1% conv. - **memory lanterns to release in sky**27K/yr+42.5%0.7% conv. - **japanese lanterns outdoor**19K/yr+122.9%0.2% conv. - **biodegradable lanterns to release in sky**27K/yr+25.4%1.3% conv. - **floating sky lanterns**15K/yr+46.9%0.5% conv. - **floating lantern**12K/yr+17.8%0.9% conv. - **fire lanterns to release in sky**6K/yr+83.2%1.1% conv. - **biodegradable sky lanterns**5K/yr+185.3%0.5% conv. - **biodegradable lanterns**8K/yr+25.4%1.0% conv. - **flameless sky lanterns**5K/yr+78.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lanterns-to-release-in-sky/search-terms)
## **Top lanterns to release in sky products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12-Pack Dove Balloons Memorial Release in Sky Biodegradable White Angel Lanterns Funeral Party Decorations for Loss of Loved One Celebration of Life Favors Happy Birthday in Heaven RIP Supplies**NALAKUVARA**$9.91**4.1★3,511 rev](https://www.amazon.com/dp/B0711QXFPK) [2**Diagtree 20 PCS Biodegradable 5.9-Inch Floating Water Candle Chinese Paper Lanterns for Wishing Praying Blessing Wedding Festival Event Party Patio Memorial Pool Side Decoration (20 Pack)**Diagtree**$31.23**4.1★661 rev](https://www.amazon.com/dp/B07GDJWMWQ) [3**ZOOYOO DIY White Hot Air Balloon Paper Lanterns Set of 5-10 Inch Plain White Lanterns for Coloring Custom Party Decorations Wedding Baby Shower Birthday Room & Garden Decor**ZOOYOO**$13.53**3.7★6 rev](https://www.amazon.com/dp/B0GHVM6CD4) [4**12 Pcs Colorful Paper Lanterns with Marker Pen Great for Holiday Parties and Family Gatherings**Generic**$17.90**3.2★31 rev](https://www.amazon.com/dp/B0GY7WXSHK) [5**Diagtree 20 Pack Square Chinese Lanterns Wishing Praying Floating River Paper Candle Light Floating Lanterns for Lake or River Floating Water Lanterns Lanterns Floating 5.9*5.9*5.9**Diagtree**$28.84**3.9★1,030 rev](https://www.amazon.com/dp/B07BN3D4F5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Pcs Colorful Paper Lanterns with Marker Pen Great for Holiday Parties and Family Gatherings**Generic**$17.90**31 rev2mo ago](https://www.amazon.com/dp/B0GY7WXSHK) [**12 Pack Colorful Paper Lanterns Beautiful Decorative Lanterns Suitable for Weddings Parties Festivals and Outdoor Events**Generic**$15.52**7 rev2mo ago](https://www.amazon.com/dp/B0GX6H3RWH) [**10Pack White Paper Lanterns Decorative Hanging Ball Round Paper Lantern Lamps for Wedding Birthday Party Home Decorations**Swenafer**$20.19**19 rev3mo ago](https://www.amazon.com/dp/B0GJPXVB63) [**10 Pack White Paper Lanterns Ball Lanterns for Birthday Wedding Bridal Baby Shower Art Class Home Outdoor Indoor Party Decoration**DGSING**$18.35**27 rev4mo ago](https://www.amazon.com/dp/B0GCPX64J1) [**10pcs White Paper Lanterns Hanging Ball Lanterns for Birthday Wedding Bridal Baby Shower Art Class Home Outdoor Indoor Party Decoration**DGSING**$19.18**6 rev5mo ago](https://www.amazon.com/dp/B0GGYJ37DF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Pack Colorful Paper Lanterns Beautiful Decorative Lanterns Suitable for Weddings Parties Festivals and Outdoor Events**Generic**$15.52**1.0★**▲ 143%**](https://www.amazon.com/dp/B0GX6H3RWH) [**10Pcs White Paper Lanterns for Home Decor Restaurant Church Wedding Birthday Party Decorations Hanging Instructions Easy to Use.**witaide**$22.17**4.5★**▲ 143%**](https://www.amazon.com/dp/B0FY3NSXTY) [**20Pcs White Paper Lanterns Each Package Comes with Operating Instructions and Mark PenPlease Follow The Package and Instructions for Operation.**witaide**$32.28**2.1★**▲ 143%**](https://www.amazon.com/dp/B0G4M69F64) [**12 Pcs Colorful Paper Lanterns with Marker Pen Great for Holiday Parties and Family Gatherings**Generic**$17.90**3.2★**▲ 142%**](https://www.amazon.com/dp/B0GY7WXSHK) [**15Pcs White Paper Lanterns Decorative Hanging Round Paper Lanterns Lamp for Birthday Wedding Christmas Bridal Home Decor Party Decoration**CY Lifmagix**$27.76**3.0★**▲ 142%**](https://www.amazon.com/dp/B0G434368S)
**~~View all trending →~~**
## **What buyers say about lanterns to release in sky**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Lovely and well made as long as you intend to use them after dark”*
**Value For Money**14%
*“These are worth it”*
**Advertised Vs Actual Product**9%
*“Product was as described”*
**Brightness/Shine/Glow**9%
*“Nice lanterns”*
**Size-Overall**5%
*“Good size”*
**Color**5%
*“colors are bright”*
**Assembly/Installation**4%
*“Super easy to assemble”*
**Ease Of Use**3%
*“They are easy to use”*
**Weight Light**3%
*“Very lightweight”*
**Durability**3%
*“durable enough that everyone wrote a message on them before sending them off”*
### **What buyers complain about **
**Size-Overall**15%
*“Too large”*
**Functionality-Overall**15%
*“the functionality did not meet expectations”*
**Quality-Overall**12%
*“Cheaply made”*
**Flammable**7%
*“they kept burning with smoke trying to flame back up”*
**Value For Money**7%
*“Waste of money”*
**Advertised Vs Actual Product**5%
*“Product didnt work as advertised”*
**Strength**5%
*“Easily torn, did not float”*
**Thickness**3%
*“Super thin”*
**Weight Heavy**3%
*“Very top heavy”*
**Ease Of Use**3%
*“They are hard to release”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**14%
**Functionality-Overall**12%
**Quality-Overall**6%
**Value For Money**6%
**Defective Material/Parts**4%
**Eco Friendliness**4%
**Material Quality**4%
**Flammable**3%
**Color**3%
## **Common questions**
- **Is lanterns to release in sky profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 46 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is +46.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the lanterns to release in sky niche?**
- 25 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in lanterns to release in sky?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 3.8%.
- **When does demand for lanterns to release in sky peak?**
- Demand peaks in Jan–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lanterns to release in sky niche?**
- Listings span $8.57–$41.69; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.
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