---
title: "Lamp Oil — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lamp-oil"
last_updated: "2026-08-10T05:51:22.105Z"
locale: en
meta:
description: "Niche score 50/100 · $1.3M/yr market · 607K searches/yr · $22.71 avg price. Soft demand (-38.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $1.3M/yr market · 607K searches/yr · $22.71 avg price. Soft demand (-38.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Lamp Oil — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **lamp oil**
**Worth a look**
Shows low returns (0.7%), but soft demand (-38.6% this quarter) keeps it on the watch list.
Market size 83Growth 6Conversion 84Competition 26Returns 97Price range 88Avg price 94Brand share 14Review moat 30Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.50–$50.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 607K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,495.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-38.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lamp oil is a $1.3M/yr Amazon United States market (607K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lamp oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**2%**
- Lamplight38% - Hyoola23% - Gas One16% - Ner Mitzvah10% - Firefly7% - SMART FUEL ETHANOL4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/lamp-oil/trend)
## **Top lamp oil search terms**
- **lamp oil**205K/yr-41.9%8.8% conv. - **lamp oil for indoor use**105K/yr-47.2%9.3% conv. - **paraffin lamp oil**39K/yr-50.4%10.1% conv. - **lantern oil**32K/yr-29.6%4.7% conv. - **paraffin oil**24K/yr-11.8%4.9% conv. - **oil lamp fuel**31K/yr-35.8%7.4% conv. - **lamp oil smokeless odorless indoor**35K/yr-46.4%10.8% conv. - **kerosene lamp oil**23K/yr-21.8%5.1% conv. - **oil lamp oil**20K/yr-30.9%7.3% conv. - **kerosene oil**10K/yr-15.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lamp-oil/search-terms)
## **Top lamp oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$129K20%$257K30%$386K40%$514K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)**Lamplight**$13.80**4.7★8,232 rev](https://www.amazon.com/dp/B005CBWIMK) [2**GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging**Gas One**$25.42**4.7★2,538 rev](https://www.amazon.com/dp/B0C6YTLX1B) [3**Hyoola Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - 1 Gallon**Hyoola**$26.92**4.7★8,204 rev](https://www.amazon.com/dp/B07DD1Y7BF) [4**Hyoola Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - Highest Purity Available - 32oz**Hyoola**$15.91**4.7★2,320 rev](https://www.amazon.com/dp/B07DD24TBB) [5**Lamplight Ultra-Pure Blue Lamp Oil 32 oz Clean Burning Indoor Fuel**Lamplight**$11.50**4.7★8,232 rev](https://www.amazon.com/dp/B002QVXUNK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lamplight Ultra-Pure Lamp Oil Gallon 128 oz Liquid Paraffin Indoor**Lamplight**$30.84**8,232 rev1y ago](https://www.amazon.com/dp/B0DW1V14BB) [**Smart Fuel Paraffin Lamp Oil (128 oz) for Indoor & Outdoor Wick Oil Lamps & Lanterns Clean Burning Low Smoke NOT Bioethanol / NOT for Fire Pits/Fireplaces**SMART FUEL ETHANOL**$24.18**341 rev2y ago](https://www.amazon.com/dp/B0D186DVJW) [**Smart Fuel Paraffin Lamp Oil (32 oz) for Indoor & Outdoor Wick Oil Lamps & Lanterns Clean Burning Low Smoke NOT Bioethanol / NOT for Fire Pits/Fireplaces**SMART FUEL ETHANOL**$14.65**341 rev2y ago](https://www.amazon.com/dp/B0D1854X5Z) [**GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging**Gas One**$25.42**2,538 rev3y ago](https://www.amazon.com/dp/B0C6YTLX1B) [**HYOOLA 1-Gallon Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - Highest Purity Available - 2 Pack**Hyoola**$50.30**543 rev5y ago](https://www.amazon.com/dp/B08V7FGBSZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hyoola Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - Highest Purity Available - 32oz**Hyoola**$15.91**4.7★**▲ 105%**](https://www.amazon.com/dp/B07DD24TBB) [**HYOOLA 1-Gallon Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - Highest Purity Available - 2 Pack**Hyoola**$50.30**4.7★**▲ 61%**](https://www.amazon.com/dp/B08V7FGBSZ) [**HYOOLA Liquid Paraffin Lamp Oil - Clear Smokeless Odorless Ultra Clean Burning Fuel for Indoor and Outdoor Use - Highest Purity Available - 2 Liter**Hyoola**$24.87**4.7★**▲ 34%**](https://www.amazon.com/dp/B07WZQ7X78) [**Lamplight Ultra-Pure Blue Lamp Oil 32 oz Clean Burning Indoor Fuel**Lamplight**$11.50**4.7★**▲ 24%**](https://www.amazon.com/dp/B002QVXUNK) [**Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)**Lamplight**$13.80**4.7★**▲ 16%**](https://www.amazon.com/dp/B005CBWIMK)
**~~View all trending →~~**
## **What buyers say about lamp oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Have purchased several times; consistent quality”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**14%
*“Great Value”*
**Smell**11%
*“Virtually no odor”*
**Ease Of Cleaning**7%
*“Clean burning”*
**Efficiency**5%
*“Good and functional”*
**Fire Resistance**4%
*“So far it is really good I will buy it again it burns clean”*
**Ease Of Use**4%
*“Easy to use”*
**Brightness/Shine/Glow**4%
*“bright the room”*
**Size-Overall**3%
*“This bottle was ample size for several uses”*
### **What buyers complain about **
**Smell**22%
*“No scent”*
**Leak-Proof**15%
*“Leaking and kicked around”*
**Flammable**10%
*“Not sure how its going to burn”*
**Suitable For Indoor**9%
*“This is definitely NOT smokeless purchased this for an indoor lamp”*
**Advertised Vs Actual Product**7%
*“Not true to description”*
**Size-Overall**5%
*“The included spout does not fit the bottle that it was made for”*
**Ease Of Use**4%
*“It was crushed wasnt able to open it”*
**Value For Money**3%
*“yes, it is kind of costly”*
**Design-Overall**3%
*“Poor bottle design”*
**Ease Of Cleaning**3%
*“Cleaning up this much of a horrid mess was ridiculous”*
### **Top return reasons **
**Leak-Proof**22%
**Advertised Vs Actual Product**16%
**Functionality-Overall**12%
**Smell**9%
**Flammable**7%
**Value For Money**7%
**Compatibility-Overall**7%
**Size-Overall**6%
**Defective Material/Parts**2%
**Ease Of Use**1%
## **Common questions**
- **Is lamp oil profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 17 tracked products. 90-day search growth is -38.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lamp oil niche?**
- 7 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in lamp oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Flammable. The return rate is 0.7%.
- **When does demand for lamp oil peak?**
- Demand peaks in Jan–Oct; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the lamp oil niche?**
- Listings span $11.50–$50.30; the average listing price is $22.71 (sweet spot $15–$100). The average incumbent carries 3,496 reviews — the moat a new listing must climb.
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