---
title: "Lace Fan — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/lace-fan"
last_updated: "2026-08-11T08:28:30.035Z"
locale: en
meta:
description: "Niche score 49/100 · $50K/yr market · 119K searches/yr · $11.08 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $50K/yr market · 119K searches/yr · $11.08 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Lace Fan — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **lace fan**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 50Conversion 47Competition 50Returns 38Price range 77Avg price 42Brand share 48Review moat 90Quality gap 80
**Review moat**
**Great****208.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$4.80–$50.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.08**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$50K**
$50K/yr · 119K searches
According to Flapen's Amazon United States niche tracking, lace fan is a $50K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lace fan market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#2,410**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**20%**
- choyaxo26% - BABEYOND22% - Jmkcoz17% - Happy Feather6% - QIRMIZI5% - Beeveer4%
## **Top lace fan search terms**
- **lace fan**48K/yr+34.1%2.7% conv. - **lace fans**13K/yr+32.1%1.0% conv. - **lace hand fan**11K/yr+54.3%1.8% conv. - **white lace fan**11K/yr+27.4%4.5% conv. - **tea party fan**7K/yr+9.2%2.0% conv. - **victorian fan**9K/yr+2.1%1.7% conv. - **lace fans for tea party**5K/yr-13.5%2.5% conv. - **bridgerton fan**5K/yr-51.6%2.6% conv. - **lace fans handheld**5K/yr-61.5%1.9% conv. - **lace hand fans foldable**3K/yr+61.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/lace-fan/search-terms)
## **Top lace fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BABEYOND Cotton Lace Folding Hand Fan Bamboo Wedding Dance Party Decor**BABEYOND**$10.76**4.5★888 rev](https://www.amazon.com/dp/B07BDJL72Y) [2**Jmkcoz Lace Handheld Folding Fan Embroidered Flower Bridal Hand Fan Chinese Japanese Vintage Fan for 1920s Costume Wedding Dancing Tea Party (1 White)**Jmkcoz**$6.18**4.2★337 rev](https://www.amazon.com/dp/B0D7PYKSB9) [3**choyaxo Cotton Lace Folding Hand Fans Embroidered Flowers Pattern Handheld Fans for Costume Weddings Dancing Party DIY Bridal Hand Fan (Beige)**choyaxo**$8.09**4.3★276 rev](https://www.amazon.com/dp/B0B2LMCRB8) [4**choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Black**choyaxo**$7.06**4.4★780 rev](https://www.amazon.com/dp/B0BYM84VQL) [5**choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party White**choyaxo**$7.24**4.4★780 rev](https://www.amazon.com/dp/B0BYMQJGLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yuomeaz Lace Fan White Lace Hand Fan for Tea Party Vintage Bride Fans Folding Tea Party Fans with Tassel for Women Bride Wedding Masquerade Dancing Decorations**Yuomeaz**$5.91**6 rev4mo ago](https://www.amazon.com/dp/B0GSZBFQHZ) [**Foldable Lace Fan Handheld Chinese Folding Fan Hand Held Folding Fans for Weddings Decorations Dancing Parties and More (White)**ADLABLD**$5.20**2 rev5mo ago](https://www.amazon.com/dp/B0GMQ1HRWS) [**Fzxdfg 1PCS Lace Handheld Folding Fan Elegant Embroidered Flower Chinese Folding Fans Vintage Fan for Women Wedding Decoration Dancing Party (White)**Fzxdfg**$6.88**2 rev7mo ago](https://www.amazon.com/dp/B0GBTTLPZH) [**Happy Feather Lace Fan with Folding Handheld Embroidered Flowers Pattern Hand Fans for Wedding Bridal Tea Dancing Party -Beige**Happy Feather**$12.74**40 rev1y ago](https://www.amazon.com/dp/B0FCMWSNQK) [**Happy Feather Lace Fan with Folding Handheld Embroidered Flowers Pattern Hand Fans for Wedding Bridal Tea Dancing Party-Black**Happy Feather**$11.90**40 rev1y ago](https://www.amazon.com/dp/B0FCMTP5N8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yuomeaz Lace Fan White Lace Hand Fan for Tea Party Vintage Bride Fans Folding Tea Party Fans with Tassel for Women Bride Wedding Masquerade Dancing Decorations**Yuomeaz**$5.91**3.2★**▲ 165%**](https://www.amazon.com/dp/B0GSZBFQHZ) [**Foldable Lace Fan Handheld Chinese Folding Fan Hand Held Folding Fans for Weddings Decorations Dancing Parties and More (White)**ADLABLD**$5.20**2.0★**▲ 134%**](https://www.amazon.com/dp/B0GMQ1HRWS) [**Fzxdfg 1PCS Lace Handheld Folding Fan Elegant Embroidered Flower Chinese Folding Fans Vintage Fan for Women Wedding Decoration Dancing Party (White)**Fzxdfg**$6.88**3.0★**▲ 96%**](https://www.amazon.com/dp/B0GBTTLPZH) [**Chinshwehaw 1920s Vintage Bridal Lace Fan Foldable Floral Embroidery Hand Fan with Gold Glitter & Tassels - Wedding Dance Tea Party Gift for Women Mother Bride Compact Retro Cosplay**Chinshwehaw**$4.80**4.6★**▲ 87%**](https://www.amazon.com/dp/B0F8BQ3GF3) [**QIRMIZI 10 Pack Lace Handheld Folding Fan - Elegant Silk Fan for Womens Wedding Decoration and Dancing Party - White**QIRMIZI**$13.53**4.3★**▲ 44%**](https://www.amazon.com/dp/B0DG2Q54L6)
**~~View all trending →~~**
## **What buyers say about lace fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Strength**10%
*“Cute and sturdy”*
**Design-Overall**8%
*“the design of the flowers was very pretty”*
**Ease Of Use**6%
*“Easy to use”*
**Shape/Style**6%
*“Very elegant and fit the weddings theme”*
**Size-Overall**6%
*“Size is good”*
**Value For Money**5%
*“Awesome fan for the price”*
**Advertised Vs Actual Product**4%
*“Looks like on the pic”*
**Color**4%
*“Soooo pretty”*
**Image/Picture Clarity**3%
*“pretty for photos possibly”*
### **What buyers complain about **
**Durability**15%
*“Broke”*
**Quality-Overall**14%
*“Horrible quality”*
**Size-Overall**10%
*“its kinda big”*
**Material Quality**5%
*“Cheap Materials”*
**Ease Of Use**5%
*“it was impossible to use”*
**Strength**4%
*“Breaks so easily”*
**Wood Quality**4%
*“as soon as I open it parts of the bamboo are broken”*
**Functionality-Overall**3%
*“Beware doesn't really work”*
**Thickness**3%
*“Thinner than expected”*
**Smell**3%
*“It doesn't smell nice at all”*
### **Top return reasons **
**Size-Overall**18%
**Quality-Overall**13%
**Functionality-Overall**9%
**Value For Money**8%
**Color**7%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Ease Of Use**5%
**Material Quality**5%
**Strength**4%
## **Common questions**
- **Is lace fan profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lace fan niche?**
- 18 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in lace fan?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.0%.
- **What does it cost to enter the lace fan niche?**
- Listings span $4.80–$50.29; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.
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