---
title: "Labubu Stickers — $273K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/labubu-stickers"
last_updated: "2026-08-11T07:32:45.453Z"
locale: en
meta:
description: "Niche score 41/100 · $273K/yr market · 642K searches/yr · $15.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $273K/yr market · 642K searches/yr · $15.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Labubu Stickers — $273K/yr Amazon US Niche (2026) - Flapen"
---
# **labubu stickers**
**Skip it**
Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 0Conversion 34Competition 36Returns 62Price range 65Avg price 76Brand share 32Review moat 93Quality gap 38
**Review moat**
**Great****134.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.98–$31.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$273K**
$273K/yr · 642K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-53.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, labubu stickers is a $273K/yr Amazon United States market (642K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labubu stickers market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$155K–$194K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#3,800**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **63%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**10%**
- Generic56% - EAZZ11% - IndoTribe8% - YMCAFZ7% - MinFyberd4% - Think Green Fun3% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -53.6% search growth over the last 90 days.
50K30KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/labubu-stickers/trend)
## **Top labubu stickers search terms**
- **labubu birthday party decoration**169K/yr-57.2%2.0% conv. - **labubu party decoration**118K/yr-60.7%2.2% conv. - **labubu balloons**44K/yr-47.0%4.2% conv. - **labubu birthday**39K/yr-49.0%0.9% conv. - **labubu birthday decorations**40K/yr-51.0%2.2% conv. - **labubu party**39K/yr-51.8%1.5% conv. - **labubu decorations**33K/yr-45.6%1.6% conv. - **labubu birthday party supplies**25K/yr-35.9%2.1% conv. - **labubu decorations birthday**28K/yr-56.4%2.0% conv. - **labubu birthday party**22K/yr-58.0%1.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/labubu-stickers/search-terms)
## **Top labubu stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$55K30%$82K40%$109K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cartoon Bunny Birthday Party Decorations Set 12-inch Balloons Cupcake Toppers Banner 15.3cm Party Supplies Set Labu Party Decoration Lafufububu Birthday Decoration**Generic**$29.26**4.3★8 rev](https://www.amazon.com/dp/B0FZLPTV18) [2**PINK Bunny Monster Balloon**Generic**$12.82**3.1★19 rev](https://www.amazon.com/dp/B0FXNDVBKW) [3**EAZZ 24PCS Flocked Mini Action Figures Set Cute Figurines Bulk Small Collectible Toys for Room Decor Classroom Rewards Party Favors Birthday Gifts**EAZZ**$31.70**4.6★49 rev](https://www.amazon.com/dp/B0GT4R1LZ6) [4**IndoTribe Pink Happy Birthday Banner - Pre-Strung No DIY Cute Cartoon Theme Happy Birthday Sign Birthday Decorations for Girls Reusable Happy Bdy Backdrop for Women**IndoTribe**$10.66**4.6★159 rev](https://www.amazon.com/dp/B0FK5PB44V) [5**YMCAFZ Cute Dining Table Runner Macaron Monster Stars Burlap Kitchen Decor Holiday Birthday Gifts Home Decoration Indoor Outdoor Party Supply 13 x 72 Inches**YMCAFZ**$15.64**4.8★17 rev](https://www.amazon.com/dp/B0FCYBGL89)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BuBu Monster Birthday Party Supplies Cartoon Monster Party Decorations Include Backdrop Cake Topper Party Ballons for Cartoon Bubu Party**WKRJXQCHN**$11.05**1 rev2mo ago](https://www.amazon.com/dp/B0GYMTN5FL) [**96Pcs Cartoon Monsters Party Paper Plates and Napkins Cartoon Monster Birthday Decorations Colorful Monster Stars Disposable Tableware Set for Birthday Baby Shower Party Supplies Serves 24**MinFyberd**$24.26**70 rev3mo ago](https://www.amazon.com/dp/B0GX629NLN) [**EAZZ 24PCS Flocked Mini Action Figures Set Cute Figurines Bulk Small Collectible Toys for Room Decor Classroom Rewards Party Favors Birthday Gifts**EAZZ**$31.70**49 rev5mo ago](https://www.amazon.com/dp/B0GT4R1LZ6) [**BubuCartoon Cake Topper Girls Birthday Party Decoration Birthday Cake Decoration and Kids Birthday Party Supplies**Generic**$9.02**9 rev6mo ago](https://www.amazon.com/dp/B0G44Z7YW1) [**Allenjoy Happy Buthday Birthday Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Supplies Favors for Kids Boys Girls Men Women Decor**Allenjoy**$19.29**2 rev6mo ago](https://www.amazon.com/dp/B0GCNF8B62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**96Pcs Cartoon Monsters Party Paper Plates and Napkins Cartoon Monster Birthday Decorations Colorful Monster Stars Disposable Tableware Set for Birthday Baby Shower Party Supplies Serves 24**MinFyberd**$24.26**4.6★**▲ 254%**](https://www.amazon.com/dp/B0GX629NLN) [**BuBu Monster Birthday Party Supplies Cartoon Monster Party Decorations Include Backdrop Cake Topper Party Ballons for Cartoon Bubu Party**WKRJXQCHN**$11.05**3.0★**▲ 252%**](https://www.amazon.com/dp/B0GYMTN5FL) [**5 PINK DECORATIVE BALLOON GIRLS PARTY BALLOONS HELIUM-FILLED BALLOONS IN PINK COLOR**Generic**$16.80**5.0★**▲ 251%**](https://www.amazon.com/dp/B0FVWGYN7T) [**Monster Theme Party Supplies Cartoon Birthday Party Decorations Monster BU Party Banner Backdrop Ballons Decoration for Anime Theme Birthday Party**Generic**$9.88**5.0★**▲ 230%**](https://www.amazon.com/dp/B0FVWRGBJM) [**EAZZ 24PCS Flocked Mini Action Figures Set Cute Figurines Bulk Small Collectible Toys for Room Decor Classroom Rewards Party Favors Birthday Gifts**EAZZ**$31.70**4.6★**▲ 211%**](https://www.amazon.com/dp/B0GT4R1LZ6)
**~~View all trending →~~**
## **What buyers say about labubu stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“They are very well made”*
**Color**17%
*“the color is vibrant”*
**Durability**11%
*“Beautiful and durable”*
**Advertised Vs Actual Product**9%
*“exactly as pictured”*
**Design-Overall**8%
*“with a fun design that makes it a great gift for collectors”*
**Value For Money**5%
*“Good value for the money”*
**Size-Overall**5%
*“Its a perfect size and great quality”*
**Brightness/Shine/Glow**3%
*“Beautiful, a little bright with the sun glaring”*
**Material Quality**3%
*“The material is very sturdy”*
**Strength**2%
*“Nice and sturdy”*
### **What buyers complain about **
**Smell**19%
*“Has a slight smell”*
**Size-Overall**15%
*“Small and does not float with helium”*
**Quality-Overall**15%
*“The price is outrageous for the quality”*
**Value For Money**10%
*“expensive”*
**Material Quality**6%
*“They are made from a product of which I am personally not a fan as it wears off the plastic easily”*
**Strength**6%
*“extremely delicate”*
**Ease Of Use**5%
*“could not use”*
**Color**4%
*“just very disappointed in color”*
**Thickness**4%
*“They were very thin”*
**Durability**3%
*“the only downside is that some of the flock had come off a couple”*
### **Top return reasons **
**Size-Overall**26%
**Color**22%
**Value For Money**13%
**Advertised Vs Actual Product**11%
**Smell**5%
**Quality-Overall**5%
**Material Quality**3%
**Functionality-Overall**2%
**Thin**2%
**Strength**2%
## **Common questions**
- **Is labubu stickers profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 19 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the labubu stickers niche?**
- 12 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in labubu stickers?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 2.5%.
- **When does demand for labubu stickers peak?**
- Demand peaks in Aug–Sep; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the labubu stickers niche?**
- Listings span $5.98–$31.70; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.
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