---
title: "Kitchen Soap Tray — $354K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/kitchen-soap-tray"
last_updated: "2026-08-11T05:45:33.813Z"
locale: en
meta:
description: "Niche score 50/100 · $354K/yr market · 1.3M searches/yr · $11.02 avg price. Soft demand (+3.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $354K/yr market · 1.3M searches/yr · $11.02 avg price. Soft demand (+3.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kitchen Soap Tray — $354K/yr Amazon US Niche (2026) - Flapen"
---
# **kitchen soap tray**
**Worth a look**
Shows no brand lock-in (top 5 brands take 57% of clicks), but soft demand (+3.0% this quarter) keeps it on the watch list.
Market size 53Growth 29Conversion 32Competition 77Returns 36Price range 66Avg price 42Brand share 78Review moat 36Quality gap 42
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$6.46–$31.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$354K**
$354K/yr · 1.3M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,866.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kitchen soap tray is a $354K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kitchen soap tray market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$331K–$441K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**38%**
- NiuYichee26% - Cisily11% - Lyxel9% - zoocatia7% - eormoe5% - Telomet5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +3.0% search growth over the last 90 days.
25K15KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/kitchen-soap-tray/trend)
## **Top kitchen soap tray search terms**
- **kitchen soap tray**156K/yr-1.4%2.0% conv. - **dish soap holder**112K/yr+14.6%1.6% conv. - **sink tray**109K/yr+2.7%1.3% conv. - **kitchen sink tray**92K/yr+10.0%1.3% conv. - **soap dispenser tray**73K/yr+2.7%1.4% conv. - **water absorbing stone tray**51K/yr+77.0%1.4% conv. - **water absorbing stone tray for sink**115K/yr-37.6%1.4% conv. - **kitchen soap holder**62K/yr+11.0%1.6% conv. - **soap holder kitchen**63K/yr+3.5%1.8% conv. - **dish soap tray**51K/yr+6.6%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/kitchen-soap-tray/search-terms)
## **Top kitchen soap tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$28K12%$42K16%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants**NiuYichee**$9.55**4.4★5,987 rev](https://www.amazon.com/dp/B0BPMB1Y13) [2**Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)**Cisily**$13.83**4.6★14,154 rev](https://www.amazon.com/dp/B0C3QZ7SNF) [3**3PCS Water Absorbing Stone Tray DryingNeat Diatomite Stone Sink Tray Instant Dry Sink Coasters Kitchen Sponge Hand Soap Holder Countertop Fast Drying Counter Trays 8 * 4inch and 4 * 4inch**Lyxel**$9.99**4.5★2,633 rev](https://www.amazon.com/dp/B0D4YQKKL7) [4**Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown**zoocatia**$9.51**4.5★3,318 rev](https://www.amazon.com/dp/B0C68RBNYL) [5**Eormoe Faucet Mat for Kitchen Sink Diatomite Stone Drying Mat & Sink Protectors Prevent Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 23.6 x 3.9)**eormoe**$16.35**4.3★6,068 rev](https://www.amazon.com/dp/B0CW9YNXKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 PCS Water Absorbing Diatomite Coasters Stone Drying Mat for Kitchen Counter Quick Dry Stone Mat Trays for Bathroom Kitchen Counter Soap Dish Tray Used for Hand Soaps (White 8.3 x 4)**Tondid**$9.22**110 rev4mo ago](https://www.amazon.com/dp/B0GGBB1W55) [**Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray**Telomet**$11.20**56 rev5mo ago](https://www.amazon.com/dp/B0GGZM8GFR) [**MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4**MAGKOTA**$8.84**432 rev7mo ago](https://www.amazon.com/dp/B0FT25LZTG) [**Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black**Heagoale**$8.66**138 rev9mo ago](https://www.amazon.com/dp/B0FSKX4C8N) [**Quick Dry Sink Caddy Kitchen Sink Organizer Water Absorbing Stone Tray for Sink Stone Drying Tray Diatomite Faucet Mat & Protector Dispenser Sponge Holder Stone Soap Tray for Bathroom Counter**Lyxel**$9.77**176 rev1y ago](https://www.amazon.com/dp/B0F337H9S1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray**Telomet**$11.20**4.3★**▲ 259%**](https://www.amazon.com/dp/B0GGZM8GFR) [**NiuYichee 2 PCS Water Absorbent diatomite Coasters 7.1 x 3.5 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants**NiuYichee**$9.48**4.4★**▲ 175%**](https://www.amazon.com/dp/B0DXF8VGL2) [**2 PCS Water Absorbing Diatomite Coasters Stone Drying Mat for Kitchen Counter Quick Dry Stone Mat Trays for Bathroom Kitchen Counter Soap Dish Tray Used for Hand Soaps (White 8.3 x 4)**Tondid**$9.22**4.5★**▲ 161%**](https://www.amazon.com/dp/B0GGBB1W55) [**Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black**Heagoale**$8.66**4.8★**▲ 128%**](https://www.amazon.com/dp/B0FSKX4C8N) [**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants**NiuYichee**$9.78**4.4★**▲ 80%**](https://www.amazon.com/dp/B0CL9ZBZCR)
**~~View all trending →~~**
## **What buyers say about kitchen soap tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good product; just as described”*
**Size-Overall**12%
*“Fits like a glove”*
**Advertised Vs Actual Product**10%
*“As Described”*
**Ease Of Cleaning**8%
*“Easy to rinse clean”*
**Design-Overall**7%
*“The design is elegant”*
**Value For Money**5%
*“Great deal”*
**Ease Of Use**4%
*“Very Convenient”*
**Organizing Capabilities**4%
*“Great organizer”*
**Drainage**3%
*“Great drainage”*
**Storage Capacity**3%
*“Great storage”*
### **What buyers complain about **
**Size-Overall**18%
*“It's too big”*
**Stain Resistance**7%
*“Stains really bad”*
**Quality-Overall**6%
*“the whole thing just feels low quality”*
**Ease Of Cleaning**6%
*“It gets dirty very easily”*
**Rusts/Corrodes**4%
*“Will Rust”*
**Durability**4%
*“falls apart easily”*
**Strength**3%
*“Not sturdy”*
**Drainage**3%
*“The base does not drain”*
**Color**3%
*“Wish I could return it for the darker color”*
**Water Resistance**3%
*“Definitely not water friendly”*
### **Top return reasons **
**Size-Overall**66%
**Color**7%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Wood Quality**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Value For Money**2%
**Compatibility-Overall**1%
**Strength**1%
## **Common questions**
- **Is kitchen soap tray profitable to sell on Amazon United States?**
- The niche generates $354K/yr across 41 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the kitchen soap tray niche?**
- 27 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in kitchen soap tray?**
- Top complaints mined from reviews: Size-Overall, Stain Resistance, Quality-Overall. The return rate is 4.1%.
- **When does demand for kitchen soap tray peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kitchen soap tray niche?**
- Listings span $6.46–$31.91; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 2,867 reviews — the moat a new listing must climb.
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