--- title: "Is King Size Blanket Worth Selling on Amazon US? — $91K/mo" canonical_url: "https://flapen.com/research/us/home-kitchen/king-size-blanket" last_updated: "2026-09-18T19:52:27.530Z" locale: en meta: description: "King Size Blanket Amazon US estimated sales data: $91,200/month, -4.3% growth, $38.15 avg price. Worth selling? See the verdict." "og:description": "King Size Blanket Amazon US estimated sales data: $91,200/month, -4.3% growth, $38.15 avg price. Worth selling? See the verdict." "og:title": "Is King Size Blanket Worth Selling on Amazon US? — $91K/mo" --- OverviewNichesProductsSearch terms Flapen Score ## King Size Blanket against its category The dotted line is the Home & Kitchen average. Past it, King Size Blanket is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The King Size Blanket market on Amazon at a glance Shoppers on Amazon United States searched for King Size Blanket 1.6M times last year and spent an estimated $1.1M. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe. 01 · Demand ### An estimated 1.8% of those searches ended in a purchase. Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.8%
Market size, estimated
$1.1Ma year
Peak month
November1.9× the quietest month
Top search term
king size blankets for bed395K searches a year
02 · Price ### A sale here is worth $38.15. Listings sell for $38.15 on average, from $21.34 to $70.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $38.15 that is $10K to $19K a year per listing.
Average price
$38.15inside the $15 to $100 sweet spot
Price range
$21.34–$70.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
3.6%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is ads and reviews. 98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #32 within Bed Blankets. It carries 26,279 reviews at 4.55 stars, so a new listing needs social proof before a better product.
Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#32in Bed Blankets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
26,279per listing
Listings tracked
50
04 · Newcomers ### 1 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months
Products ## Top King Size Blanket products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 39% of clicks. An open shelf where new products get seen. Brands**16 **▼falling Sellers**23** Top-5 brand share**82%** Top 20: 100% Top-5 click share**39%** Top 20: 73% Open market**15%**- Brand 148% - Brand 221% - Brand 37% - Brand 43% - Brand 53% - Brand 63% - Open — no brand owns it (10 brands, 15%) Demand ## King Size Blanket search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll80K60KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 1.9× Search terms ## Top King Size Blanket search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **king size blankets for bed**395K/yr-33.1%1.4% conv. - **king blankets for the bed**203K/yr-24.7%1.3% conv. - **summer blankets king size**58K/yr+136.4%0.9% conv. - **oversized king blanket**150K/yr-18.3%0.5% conv. - **cotton blankets king size**108K/yr+14.7%0.9% conv. - **california king blanket**153K/yr-17.9%0.6% conv. - **waffle blanket king**77K/yr+10.9%1.1% conv. - **king size cotton blanket**52K/yr+10.3%1.2% conv. - **120x120 blanket**66K/yr-16.4%0.5% conv. - **king size summer blanket**20K/yr+207.0%1.1% conv. Reviews and returns ## What reviews say buyers love and hate about King Size Blanket We read the reviews and the return reasons for every product selling here.**19%**of positive reviews mention “Soft Feel”**11%**of negative reviews mention “Thickness”**3.6%**of orders come back > **“Thin material” **_A buyer, on “Thickness”11% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 17 topics**Negative****Positive****Soft Feel**—19%3% of returns“Soft blanket”**Size-Overall**−0.0111%8%15% of returns“Doesnt fit”**Warmth**+1.232%13%“keep you warm”**Quality-Overall**—5%8%4% of returns“Very affordable for a quality product”**Thickness**−0.0511%3% of returns“Thin material”**Weight Light**+0.649%“this cover is lightweight”**Washability**−0.045%4%“Unfortunately it also had a large flaw that I believe could become a hole with several washings”**Value For Money**—3%4%2% of returns“very affordable”**Comfort-Overall**+0.535%“Comfortable as advertised”**Color**+0.135%24% of returns“True to color”**Pilling/Linting**−0.043%“The whole blanket was pilling”**Hard Feel**−0.033%“Not super soft”**Material Quality**−0.023%10% of returns“not much material to it”**Durability**−0.033%“It does not seem very durable”**Advertised Vs Actual Product**+0.122%5% of returns“As described”**Thin**—15% of returnsReturn reason only. No review mentions it.**Display Colors**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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