---
title: "king size air mattress — $2.8M/yr Amazon United States Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/king-size-air-mattress"
last_updated: "2026-07-20T18:12:03.677Z"
locale: en
meta:
description: "king size air mattress shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "king size air mattress shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "king size air mattress — $2.8M/yr Amazon United States Niche, Score 61/100 - Flapen"
---
# **king size air mattress**
**Worth a look**
Shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 76Conversion 31Competition 65Returns 25Price range 54Avg price 76Brand share 51Review moat 19Quality gap 78
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 1.2M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+62.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$96.41**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$22.55–$166.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.1%**
return rate — above 6% kills the launch gate
**Review moat**
**Bad****14,643.7**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, king size air mattress is a $2.8M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$2.9M–$3.9M**
- units × avg price
- **Launch success**
- **100%**
- 8 of 8 new (360d)
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **97%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **164 days**
## **Competition**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**21%**
- Intex27% - OhGeni22% - King Koil12% - iDOO7% - Naturehike6% - SENNOUL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +62.0% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/king-size-air-mattress/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$141K10%$282K15%$422K20%$563K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INTEX King Size Air Mattress 18in Height Airbed with Built-in Pump Dura-Beam Elevated Premium Comfort - Portable Inflatable Bed for Camping & Travel**Intex**$73.73**4.2★3,188 rev](https://www.amazon.com/dp/B082LV2VH6) [2**OhGeni King Size Air Mattress with Built in Pump Family Choice Award Winner 18 Comfortable Blow Up Colchones Inflables Mattress for Home Guests Portable Air Bed 1000 lbs**OhGeni**$117.27**4.3★4,566 rev](https://www.amazon.com/dp/B0D9825NFT) [3**OhGeni Air Mattress Queen with Built in Pump 18 Raised Inflatable Blow Up Mattress Upgraded Surface Portable Bed for Home Camping Colchone Inflable Ideal Sleep Solution for Guests**OhGeni**$73.09**4.3★4,566 rev](https://www.amazon.com/dp/B0BVLY5W6K) [4**King Koil 20 California King Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Fast Inflation 650 lb Capacity for Guests Camping Home 1-Year Warranty**King Koil**$165.09**4.4★50,132 rev](https://www.amazon.com/dp/B078JSFTZS) [5**SENNOUL King Size Air Mattress with Built in Pump - Upgraded Blow Up Bed 2 Mins Quick Self Inflatable/Deflation 18/750lbs Max Strong Support No Leakage No Odor for Home Guests Camping Travel**SENNOUL**$93.69**4.4★3,073 rev](https://www.amazon.com/dp/B0FGXHD5Z8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iDOO King Size Air Mattress with Built in Pump 20 Raised Inflatable Mattress for Home Camping and Guest Upgraded Blow Up Mattress Durable Wave Beam Strong Support Air Bed 80x76x20in(King)**iDOO**$118.65**390 rev4mo ago](https://www.amazon.com/dp/B0GCN8LHK7) [**VOSSER Air Mattress Queen with Built-in Pump 18 Raised Inflatable Blow Up Mattress Upgraded Heavy Duty Portable Air Bed for Home Guests Floor & Camping Self Inflating Colchon Inflable for Adults**VOSSER**$74.33**1,566 rev6mo ago](https://www.amazon.com/dp/B0GF6PYHD1) [**Amazon Basics Inflatable Air Mattress with Built-in Electric Pump Queen Size 22-Inch Height for Camping or Travel**Amazon Basics**$56.37**235 rev6mo ago](https://www.amazon.com/dp/B0F33VR8LB) [**Naturehike California King Size Air Mattress with Built-in USB Rechargeable Pump 992 lbs Max Support Inflatable Mattresses Blow up Mattress Air Bed for Home Camping Guests Travel**Naturehike**$80.44**128 rev7mo ago](https://www.amazon.com/dp/B0G62SJ94N) [**Naturehike California King Air Mattresses with Rechargeable Built-in Pump Inflatable Mattress Portable Blow up Mattress Air Bed for Home Camping Guest**Naturehike**$82.79**46 rev7mo ago](https://www.amazon.com/dp/B0G64852NH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sekey Luxury King Size Air Mattress with Built-in High-Speed Pump Best for Home Camping & Guests 20 Double High Airbed Adjustable Blow Up Mattress Waterproof**Sekey**$98.91**4.2★**▲ 153%**](https://www.amazon.com/dp/B0G5Y8HN7K) [**Naturehike California King Size Air Mattress with Built-in USB Rechargeable Pump 992 lbs Max Support Inflatable Mattresses Blow up Mattress Air Bed for Home Camping Guests Travel**Naturehike**$80.44**4.0★**▲ 152%**](https://www.amazon.com/dp/B0G62SJ94N) [**Amazon Basics Inflatable Air Mattress with Built-in Electric Pump Queen Size 22-Inch Height for Camping or Travel**Amazon Basics**$56.37**4.2★**▲ 146%**](https://www.amazon.com/dp/B0F33VR8LB) [**VOSSER Air Mattress Queen with Built-in Pump 18 Raised Inflatable Blow Up Mattress Upgraded Heavy Duty Portable Air Bed for Home Guests Floor & Camping Self Inflating Colchon Inflable for Adults**VOSSER**$74.33**4.5★**▲ 141%**](https://www.amazon.com/dp/B0GF6PYHD1) [**iDOO King Size Air Mattress with Built in Pump 20 Raised Inflatable Mattress for Home Camping and Guest Upgraded Blow Up Mattress Durable Wave Beam Strong Support Air Bed 80x76x20in(King)**iDOO**$118.65**4.3★**▲ 138%**](https://www.amazon.com/dp/B0GCN8LHK7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**34%
*“it ids very comfortable”*
**Quality-Overall**14%
*“Best quality”*
**Value For Money**6%
*“Amazing value”*
**Durability**4%
*“Extremely durable”*
**Foam**4%
*“Good mattress”*
**Assembly/Installation**4%
*“can be set up”*
**Ease Of Use**3%
*“EASY PEASY”*
**Size-Overall**3%
*“Correct size”*
**Strength**3%
*“Sturdy + Easy to Set Up”*
**Sleep Quality**2%
*“Great sleep”*
### **What buyers complain about **
**Leak-Proof**24%
*“leaks like a sieve”*
**Inflation/Deflation**12%
*“Does NOT stay inflated”*
**Durability**12%
*“durability is bad”*
**Quality-Overall**7%
*“Bad Quality”*
**Value For Money**5%
*“Not worth the price”*
**Size-Overall**4%
*“Too big”*
**Comfort-Overall**4%
*“Not comfortable for back support”*
**Advertised Vs Actual Product**2%
*“not as described”*
**Functionality-Overall**2%
*“After troubleshooting didn't work”*
**Noise Level**2%
*“Really loud”*
### **Top return reasons **
**Size-Overall**24%
**Leak-Proof**16%
**Inflation/Deflation**14%
**Comfort-Overall**11%
**Value For Money**8%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is king size air mattress profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 33 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +62.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the king size air mattress niche?**
- 17 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in king size air mattress?**
- Top complaints mined from reviews: Leak-Proof, Inflation/Deflation, Durability. The return rate is 6.1% — above our launch gate.
- **When does demand for king size air mattress peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the king size air mattress niche?**
- Listings span $22.55–$166.55; the average listing price is $96.41 (sweet spot $15–$100). The average incumbent carries 14,644 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 68 [**bulk beach towels 12 pack**](https://flapen.com/research/us/home-kitchen/bulk-beach-towels-12-pack)$34K/yr+160.7%**Worth a look**- 68 [**coloring blanket**](https://flapen.com/research/us/home-kitchen/coloring-blanket)$488K/yr+269.8%**Worth a look**- 68 [**congratulations balloons**](https://flapen.com/research/us/home-kitchen/congratulations-balloons)$153K/yr+583.7%**Worth a look**- 68 [**light blue towels**](https://flapen.com/research/us/home-kitchen/light-blue-towels)$411K/yr+14.9%**Worth a look**- 68 [**grandpa blanket**](https://flapen.com/research/us/home-kitchen/grandpa-blanket)$38K/yr+115.7%**Worth a look**- 69 [**stone bath mat**](https://flapen.com/research/us/home-kitchen/stone-bath-mat)$4.8M/yr+31.8%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)