---
title: "Is King Sham Pillows Worth Selling on Amazon US? — $7K/mo"
canonical_url: "https://flapen.com/research/us/home-kitchen/king-sham-pillows"
last_updated: "2026-09-18T19:39:06.866Z"
locale: en
meta:
  description: "King Sham Pillows Amazon US estimated sales data: $6,510/month, -0.8% growth, $28.99 avg price. Worth selling? See the verdict."
  "og:description": "King Sham Pillows Amazon US estimated sales data: $6,510/month, -0.8% growth, $28.99 avg price. Worth selling? See the verdict."
  "og:title": "Is King Sham Pillows Worth Selling on Amazon US? — $7K/mo"
---

OverviewNichesProductsSearch terms

Flapen Score ## King Sham Pillows against its category The dotted line is the Home & Kitchen average. Past it, King Sham Pillows is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The King Sham Pillows market on Amazon at a glance Shoppers on Amazon United States searched for King Sham Pillows 21K times last year and spent an estimated $78K. The top 5 brands take 73% of clicks. Flapen scores it 52 out of 100, a Maybe. 01 · Demand ### An estimated 12.8% of those searches ended in a purchase. Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.<dl><dt>Searches, last 12 months</dt><dd>21K</dd><dt>Growth, 90 days vs prior 90</dt><dd>-0.8%</dd><dt>Conversion, latest week</dt><dd>12.8%</dd><dt>Market size, estimated</dt><dd>$78Ka year</dd><dt>Peak month</dt><dd>July1.5× the quietest month</dd><dt>Top search term</dt><dd>king sham pillows8K searches a year</dd></dl>02 · Price ### A sale here is worth $28.99. Listings sell for $28.99 on average, from $18.04 to $69.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $28.99 that is $3K to $7K a year per listing.<dl><dt>Average price</dt><dd>$28.99inside the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$18.04–$69.09</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>2K–3K</dd><dt>Units per listing a year</dt><dd>100–250</dd><dt>Revenue per listing a year</dt><dd>$3K–$7K</dd><dt>Returns</dt><dd>2.0%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is ads and reviews. 95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #79 within Bed Pillows & Positioners. It carries 24,090 reviews at 4.36 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>95%</dd><dt>Prime listings</dt><dd>100%</dd><dt>Out of stock, average day</dt><dd>10.1%</dd><dt>Average rank</dt><dd>#79in Bed Pillows & Positioners</dd><dt>Average rating</dt><dd>4.36 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>24,090per listing</dd><dt>Listings tracked</dt><dd>21</dd></dl>04 · Newcomers ### 3 of last year's 3 launches cleared the first-year sales bar. 3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.<dl><dt>Launched, last 12 months</dt><dd>3</dd><dt>Successful launches</dt><dd>3Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>47 months</dd></dl>Products ## Top King Sham Pillows products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them. Brands**16 **—flat Sellers**26** Top-5 brand share**73%** Top 20: 100% Top-5 click share**62%** Top 20: 99% Open market**22%**- Brand 120% - Brand 220% - Brand 319% - Brand 48% - Brand 56% - Brand 66% Demand ## King Sham Pillows search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll600400Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.5× Search terms ## Top King Sham Pillows search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **king sham pillows**8K/yr+2.7%8.4% conv. - **king size sham pillows**5K/yr+1.0%9.2% conv. - **king sham pillows set of 2**5K/yr-28.7%8.9% conv. - **king pillows 2 pack for shams**3K/yr+37.5%9.4% conv. - **sham pillows set of 2 king size**375/yr+41.2%8.3% conv. Reviews and returns ## What reviews say buyers love and hate about King Sham Pillows We read the reviews and the return reasons for every product selling here.**20%**of positive reviews mention “Comfort-Overall”**12%**of negative reviews mention “Quality-Overall”**2.0%**of orders come back > **“Very cheap quality” **_A buyer, on “Quality-Overall”12% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 13 topics**Negative****Positive****Comfort-Overall**+1.977%20%9% of returns“Comfortable too”**Quality-Overall**−0.0812%10%5% of returns“Very cheap quality”**Cushion**+0.367%11%27% of returns“They provide the perfect amount of cushion without being too firm”**Fluffiness**−0.0410%7%7% of returns“No fluffiness”**Value For Money**−0.018%8%5% of returns“Very affordable”**Soft Feel**—15%8% of returns“Soft materials”**Body Support**−0.088%2% of returns“Not supportive”**Size-Overall**—5%3%12% of returns“Huge”**Hard Feel**−0.076%3% of returns“Not super soft”**Foam**+0.645%“pillows are amazing”**Thickness**−0.055%“These are not as thick as the previous order”**Advertised Vs Actual Product**−0.023%2%8% of returns“Not as described”**Sleep Quality**+0.503%“Sleep like a baby”Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. 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Shoppers spend $78K a year across 21 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -0.8% in the last 90 days.How competitive is the King Sham Pillows niche on Amazon United States? 16 brands and 26 sellers compete in King Sham Pillows on Amazon United States. The top 5 King Sham Pillows products take 62% of clicks, and the top 5 brands take 73%.What do buyers complain about in King Sham Pillows? King Sham Pillows buyers on Amazon United States complain most about Quality-Overall, Fluffiness, and Body Support. An estimated 2.0% of orders come back.When does demand for King Sham Pillows peak? Search demand for King Sham Pillows on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.What does it cost to enter the King Sham Pillows niche? King Sham Pillows sells for $28.99 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $18.04 to $69.09. The average product has 24,090 reviews, the count a new listing must catch up to.