--- title: "Is King Sham Pillow Insert Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/king-sham-pillow-insert" last_updated: "2026-09-18T19:39:00.183Z" locale: en meta: description: "King Sham Pillow Insert Amazon US estimated sales data: $7,530/month, +4.5% growth. Worth selling? See the verdict." "og:description": "King Sham Pillow Insert Amazon US estimated sales data: $7,530/month, +4.5% growth. Worth selling? See the verdict." "og:title": "Is King Sham Pillow Insert Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## King Sham Pillow Insert against its category The dotted line is the Home & Kitchen average. Past it, King Sham Pillow Insert is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The King Sham Pillow Insert market on Amazon at a glance Shoppers on Amazon United States searched for King Sham Pillow Insert 27K times last year and spent an estimated $90K. The top 5 brands take 78% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail. 01 · Demand ### An estimated 11.6% of those searches ended in a purchase. Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
Searches, last 12 months
27K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
11.6%
Market size, estimated
$90Ka year
Peak month
August4.0× the quietest month
Top search term
king sham pillow insert10K searches a year
02 · Price ### A sale here is worth $28.68. Listings sell for $28.68 on average, from $18.38 to $69.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $28.68 that is $3K to $7K a year per listing.
Average price
$28.68inside the $15 to $100 sweet spot
Price range
$18.38–$69.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.0%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is ads and reviews. 94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #87 within Bed Pillows & Positioners. It carries 36,740 reviews at 4.40 stars, so a new listing needs social proof before a better product.
Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#87in Bed Pillows & Positioners
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
36,740per listing
Listings tracked
18
04 · Newcomers ### 2 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months
Products ## Top King Sham Pillow Insert products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack. Brands**15 **▼falling Sellers**22** Top-5 brand share**78%** Top 20: 100% Top-5 click share**75%** Top 20: 100% Open market**17%**- Brand 121% - Brand 219% - Brand 318% - Brand 412% - Brand 59% - Brand 65% - Open — no brand owns it (9 brands, 17%) Demand ## King Sham Pillow Insert search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll4K3KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay Peak months: Aug · busiest ÷ quietest = 4.0× Search terms ## Top King Sham Pillow Insert search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **king sham pillow insert**10K/yr+32.3%8.8% conv. - **king size pillow inserts for shams**8K/yr-0.6%8.5% conv. - **king pillow inserts for shams**7K/yr-13.7%10.9% conv. - **king sham insert**3K/yr-17.6%8.6% conv. Reviews and returns ## What reviews say buyers love and hate about King Sham Pillow Insert We read the reviews and the return reasons for every product selling here.**19%**of positive reviews mention “Comfort-Overall”**13%**of negative reviews mention “Quality-Overall”**2.0%**of orders come back > **“Very cheap quality” **_A buyer, on “Quality-Overall”13% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 13 topics**Negative****Positive****Comfort-Overall**+1.827%19%9% of returns“Comfortable too”**Quality-Overall**−0.0713%10%4% of returns“Very cheap quality”**Cushion**+0.616%12%27% of returns“Very soft and cushioney”**Value For Money**−0.018%8%6% of returns“Overpriced”**Fluffiness**−0.039%7%7% of returns“no fluff”**Soft Feel**—12%9% of returns“Nice and soft,”**Size-Overall**—5%3%12% of returns“Huge”**Body Support**−0.078%2% of returns“Not supportive”**Foam**+0.846%“Great quality pillows”**Thickness**−0.056%“thicker to the point where my neack now hurts”**Hard Feel**−0.065%3% of returns“Not as soft as Id like them to be”**Advertised Vs Actual Product**—3%2%8% of returns“Not as described”**Sleep Quality**+0.523%“Great Sleep”Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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