---
title: "Keurig Coffee Maker — $81.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/keurig-coffee-maker"
last_updated: "2026-08-11T01:18:59.922Z"
locale: en
meta:
description: "Niche score 52/100 · $81.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $81.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Keurig Coffee Maker — $81.1M/yr Amazon US Niche (2026) - Flapen"
---
# **keurig coffee maker**
**Worth a look**
Shows a $81.1M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 100Growth 22Conversion 47Competition 71Returns 30Price range 52Avg price 82Brand share 6Review moat 9Quality gap 78
**Market size**
**Incredible****$81.1M**
$81.1M/yr · 26.8M searches
**Avg price**
**Great****$80.40**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$21.09–$171.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****33,444.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, keurig coffee maker is a $81.1M/yr Amazon United States market (26.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keurig coffee maker market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$64.3M–$80.4M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**169**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**1%**
- Keurig83% - Tastyle6% - TWOMEOW5% - Elite Gourmet2% - Horavie2% - Ninja1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
1.2M800KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/keurig-coffee-maker/trend)
## **Top keurig coffee maker search terms**
- **keurig coffee machine**11.3M/yr-10.1%3.8% conv. - **keurig**4.6M/yr+0.9%2.3% conv. - **keurig coffee maker**2.5M/yr-6.7%3.4% conv. - **keurig coffee makers on sale**1.5M/yr-8.7%4.0% conv. - **single serve coffee maker**1.4M/yr-1.8%1.1% conv. - **k cup coffee maker**1.4M/yr-11.6%2.0% conv. - **kureg**708K/yr-6.4%3.7% conv. - **kcup coffee machine**549K/yr-11.6%1.8% conv. - **single cup coffee maker**498K/yr-1.2%1.1% conv. - **pod coffee maker**341K/yr+0.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/keurig-coffee-maker/search-terms)
## **Top keurig coffee maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2.4M6%$4.9M9%$7.3M12%$9.7M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Keurig K-Express Single Serve K-Cup Pod Coffee Maker 3 Brew Sizes Strong Button Feature 42oz Removable Reservoir Black**Keurig**$71.92**4.3★50,234 rev](https://www.amazon.com/dp/B09715G57M) [2**Keurig K-Elite Single Serve K-Cup Pod Coffee Maker with Strength and Temperature Control Iced Coffee Capability 8 to 12oz Brew Size Programmable Brushed Slate**Keurig**$126.20**4.6★72,545 rev](https://www.amazon.com/dp/B078NN17K3) [3**Keurig K-Mini Single Serve K-Cup Pod Coffee Maker 6 to 12oz Brew size with Cord Storage Perfect for Small Spaces Black**Keurig**$62.16**4.3★108,759 rev](https://www.amazon.com/dp/B07GV2S1GS) [4**Keurig K-Compact Single-Serve K-Cup Pod Coffee Maker with 3 Brew Sizes Smart Start Feature 36oz Removable Reservoir Black**Keurig**$74.21**4.4★11,575 rev](https://www.amazon.com/dp/B0BV9HKMNT) [5**Keurig K-Supreme Single Serve K-Cup Pod Coffee Maker MultiStream Technology 4 Brew Sizes 66oz Dual-Position Removable Reservoir Black**Keurig**$110.82**4.0★31,001 rev](https://www.amazon.com/dp/B0892TW82K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keurig K-Mini Mate Plus Single-Serve K-Cup Pod Coffee Maker Compact 3 Cup Sizes Brew Over Ice and Strong Button Features 50 oz Removable Reservoir Matte Black**Keurig**$97.99**323 rev6mo ago](https://www.amazon.com/dp/B0GGT2FJ1T) [**Keurig K-Mini Mate Single Serve K-Cup Pod Coffee Maker Brews Up to 12 oz Cup Compact Portable Coffee Machine for Small Spaces Great for Dorms & Offices Black**Keurig**$52.43**3,482 rev10mo ago](https://www.amazon.com/dp/B0FMTSRKYL) [**Keurig K-Mini Mate Single Serve K-Cup Pod Coffee Maker Brews Up to 12 oz Cup Compact Portable Coffee Machine for Small Spaces Great for Dorms & Offices Glamping Green**Keurig**$52.12**3,482 rev10mo ago](https://www.amazon.com/dp/B0FMSTSYL7) [**Keurig K-Express Single Serve K-Cup Pod Coffee Maker 3 Brew Sizes Strong Button Feature 42oz Removable Reservoir Evergreen**Keurig**$69.98**50,234 rev10mo ago](https://www.amazon.com/dp/B0FHSC6SPM) [**TWOMEOW K Cup Coffee Maker With Bold Setting Single Serve Hot & Iced Coffee Maker for K-Cup and Grounds 52 Oz Removable Water Tank 6 to 14oz Brew Size Pod Coffee Machine With Reusable Filter Gray**TWOMEOW**$51.76**1,755 rev10mo ago](https://www.amazon.com/dp/B0FQB76FTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keurig K-Mini Mate Plus Single-Serve K-Cup Pod Coffee Maker Compact 3 Cup Sizes Brew Over Ice and Strong Button Features 50 oz Removable Reservoir Matte Black**Keurig**$97.99**4.6★**▲ 306%**](https://www.amazon.com/dp/B0GGT2FJ1T) [**Keurig K-Elite Single Serve K-Cup Pod Coffee Maker with Strength and Temperature Control Iced Coffee Capability 8 to 12oz Brew Size Programmable Brushed Gold**Keurig**$130.62**4.6★**▲ 137%**](https://www.amazon.com/dp/B07N3GRVGS) [**Elite Gourmet EHC113M Personal Single-Serve Compact Coffee Maker Mint**Elite Gourmet**$21.09**4.3★**▲ 90%**](https://www.amazon.com/dp/B0B41D4PR1) [**Keurig K-Compact Single-Serve K-Cup Pod Coffee Maker with 3 Brew Sizes Smart Start Feature 36oz Removable Reservoir Black**Keurig**$74.21**4.4★**▲ 57%**](https://www.amazon.com/dp/B0BV9HKMNT) [**Coffee Maker Hot & Iced With Bold Setting Single Serve Coffee Maker For K Cup And Grounds 52 Oz Removable Water Tank 6-14 Oz Brew Sizes One Cup Kcup Coffee Machine With Reusable Filter (Black)**TWOMEOW**$52.61**3.7★**▲ 45%**](https://www.amazon.com/dp/B0FG7Q1X5B)
**~~View all trending →~~**
## **What buyers say about keurig coffee maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Easy operation”*
**Quality-Overall**12%
*“Great product in all”*
**Value For Money**9%
*“Cheap price”*
**Size-Overall**8%
*“Excellent size”*
**Compactness**5%
*“Compact for travel”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Efficiency**4%
*“Machine works great”*
**Ease Of Cleaning**3%
*“Cleaning it is a breeze”*
**Storage Capacity**3%
*“A lot of space”*
**Heating**3%
*“Heats up fast”*
### **What buyers complain about **
**Durability**36%
*“broke in a week”*
**Functionality-Overall**10%
*“DOESN'T WORK”*
**Quality-Overall**9%
*“Quality control needs improvement”*
**Leak-Proof**6%
*“It leaks”*
**Heating**4%
*“Very hot”*
**Value For Money**4%
*“Wish the price was lower”*
**Size-Overall**3%
*“it didn't fit”*
**Ease Of Cleaning**2%
*“Hard to clean”*
**Strength**1%
*“Feels flimsy”*
**Product Condition**1%
*“May not be brand new”*
### **Top return reasons **
**Functionality-Overall**27%
**Size-Overall**19%
**Leak-Proof**10%
**Value For Money**5%
**Heating**5%
**Color**5%
**Advertised Vs Actual Product**4%
**Product Condition**4%
**Durability**3%
**Touch/Button Controls**3%
## **Common questions**
- **Is keurig coffee maker profitable to sell on Amazon United States?**
- The niche generates $81.1M/yr across 33 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the keurig coffee maker niche?**
- 8 brands and 169 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in keurig coffee maker?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 4.6%.
- **When does demand for keurig coffee maker peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the keurig coffee maker niche?**
- Listings span $21.09–$171.87; the average listing price is $80.40 (sweet spot $15–$100). The average incumbent carries 33,445 reviews — the moat a new listing must climb.
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