---
title: "Search terms — kerosene - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/kerosene/search-terms"
last_updated: "2026-08-11T03:08:46.232Z"
locale: en
meta:
  description: "Niche score 46/100 · $480K/yr market · 317K searches/yr · $45.78 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 46/100 · $480K/yr market · 317K searches/yr · $45.78 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Search terms — kerosene - Flapen"
---

# **kerosene**

**Skip it**

Soft demand (-61.1% this quarter) — this niche doesn't clear our bar today.

Market size 59Growth 0Conversion 41Competition 30Returns 97Price range 56Avg price 95Brand share 48Review moat 56Quality gap 40

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$45.78**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$480K**

$480K/yr · 317K searches

**Review moat**

**Good****1,258.46**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$12.16–$163.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-61.1%**

90-day search growth — must beat 0% to launch

## Search terms